{"id":77171,"date":"2020-07-16T11:43:21","date_gmt":"2020-07-16T15:43:21","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=77171"},"modified":"2020-07-16T14:04:55","modified_gmt":"2020-07-16T18:04:55","slug":"quebecor-offre-son-inventaire-de-mobilier-urbain-numerique-sur-le-guichet-dachat-programmatique-hivestack","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/quebecor-offre-son-inventaire-de-mobilier-urbain-numerique-sur-le-guichet-dachat-programmatique-hivestack\/","title":{"rendered":"Qu\u00e9becor offre son inventaire de mobilier urbain num\u00e9rique sur le guichet d\u2019achat programmatique Hivestack"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-69048\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/STUNT_CirqueDuSoleil_011-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/STUNT_CirqueDuSoleil_011-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/STUNT_CirqueDuSoleil_011-768x511.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/STUNT_CirqueDuSoleil_011-1024x682.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/STUNT_CirqueDuSoleil_011-272x182.jpg 272w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">14 juillet 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Qu\u00e9becor Affichage poursuit son engagement en mati\u00e8re d\u2019innovation, de performance et d\u2019accessibilit\u00e9 en s\u2019associant avec l\u2019entreprise qu\u00e9b\u00e9coise Hivestack pour offrir son inventaire de mobilier urbain num\u00e9rique sur cette plateforme d\u2019achat programmatique.<\/strong> <\/span><\/p>\n<p>Alliant technologies mobiles et programmatiques, science des donn\u00e9es et publicit\u00e9 d\u2019affichage, Hivestack propose un guichet facile d\u2019utilisation, convivial et intuitif, autant pour les partenaires que pour Qu\u00e9becor.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\"><em>Notre d\u00e9cision d\u2019\u00e9<\/em><em>largir l<\/em><em>\u2019<\/em><em>accessibilit<\/em><em>\u00e9 de notre inventaire d\u2019affichage en achat programmatique est motiv\u00e9e par un d\u00e9sir d\u2019innover et de proposer une offre de service des plus compl\u00e8<\/em><em>tes<\/em><em> \u00e0 nos clients,\u00a0<\/em>\u00bb a affirm\u00e9 Patrick Jutras, vice-pr\u00e9sident principal et chef des revenus publicitaires de Qu\u00e9becor et de Groupe TVA.\u00a0 \u00ab<em>\u00a0Le guichet Hivestack offre une grande flexibilit\u00e9 \u00e0 nos partenaires. Il s\u2019agit d\u2019une entreprise qu\u00e9<\/em><em>b<\/em><em>\u00e9coise reconnue pour ses capacit\u00e9s d\u2019innovation dans le march\u00e9 de l\u2019affichage num\u00e9rique. Nous sommes fiers de collaborer avec eux et de contribuer \u00e0 \u00e9largir leur pr\u00e9sence sur le march\u00e9 canadien via notre inventaire \u00e0 travers le Qu\u00e9<\/em><em>bec.<\/em><em>\u00a0<\/em>\u00bb<\/span><\/p><\/blockquote>\n<p>Rappelons d\u2019ailleurs que Qu\u00e9becor propose un r\u00e9seau de plus de 120 \u00e9crans num\u00e9riques en achat programmatique \u00e0 Montr\u00e9al, Laval, Sherbrooke, L\u00e9vis ainsi que sur la Rive-Sud de Montr\u00e9al o\u00f9 8 \u00e9crans suppl\u00e9mentaires seront ajout\u00e9s d\u00e8s le 24 ao\u00fbt prochain.<\/p>\n<p>Situ\u00e9es au c\u0153ur de ces quartiers tr\u00e8s vivants, ces structures modernes s\u2019int\u00e8grent parfaitement au design urbain tout en captant l\u2019attention, ce qui permet \u00e0 l\u2019entreprise de produire 3,5 millions d\u2019impressions par jour aupr\u00e8s d\u2019une audience diversifi\u00e9e et r\u00e9ceptive.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\"><em>Qu\u00e9becor op\u00e8re des \u00e9crans <\/em><em>d\u2019affichages num\u00e9riques <\/em><em>hautement convoit\u00e9s<\/em><em> qui se retrouvent sur des abribus<\/em><em>, et ce, dans tout le Qu\u00e9bec, <\/em><em>notre<\/em><em> province d\u2019origine<\/em><em>,<\/em><em> \u00bb <\/em>a affirm\u00e9 Michelle Bodnar, vice-pr\u00e9sidente du d\u00e9veloppement des r\u00e9seaux d\u2019affichage chez Hivestack.<em> \u00ab\u00a0<\/em><em>N<\/em><em>ous sommes fiers de rendre disponible <\/em><em>cet<\/em><em> inventaire <\/em><em>exceptionnel<\/em> <em>\u00e0 travers<\/em><em> la plateforme<\/em> <em>Hivestack. Nous <\/em><em>pr\u00e9voyons<\/em> <em>plusieurs achats <\/em><em>programmatiques de la part d<\/em><em>\u2019annonceurs num\u00e9riques<\/em><em> qui souhaitent cibler les consommateurs urbains sur <\/em><em>d<\/em><em>es <\/em><em>\u00e9crans<\/em> <em>num\u00e9riques<\/em><em> \u00e0 grande port\u00e9e<\/em> <em>de Qu\u00e9becor. \u00bb<\/em><\/span><\/p><\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77171\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/quebecor-offre-son-inventaire-de-mobilier-urbain-numerique-sur-le-guichet-dachat-programmatique-hivestack\/\"  data-item_title=\"Qu\u00e9becor offre son inventaire de mobilier urbain num\u00e9rique sur le guichet d\u2019achat programmatique Hivestack\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/STUNT_CirqueDuSoleil_011-1024x682.jpg\"  data-item_date=\"2020-07-16T11:43:21-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9becor Affichage poursuit son engagement en mati\u00e8re d\u2019innovation, de performance et d\u2019accessibilit\u00e9 en s\u2019associant avec l\u2019entreprise qu\u00e9b\u00e9coise Hivestack pour offrir son inventaire de mobilier urbain num\u00e9rique sur cette plateforme d\u2019achat programmatique.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77171\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/quebecor-offre-son-inventaire-de-mobilier-urbain-numerique-sur-le-guichet-dachat-programmatique-hivestack\/\"  data-item_title=\"Qu\u00e9becor offre son inventaire de mobilier urbain num\u00e9rique sur le guichet d\u2019achat programmatique Hivestack\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/STUNT_CirqueDuSoleil_011-1024x682.jpg\"  data-item_date=\"2020-07-16T11:43:21-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":69048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195,117],"tags":[425],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77171"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=77171"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77171\/revisions"}],"predecessor-version":[{"id":77172,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77171\/revisions\/77172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/69048"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=77171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=77171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=77171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}