{"id":77232,"date":"2020-07-17T10:55:10","date_gmt":"2020-07-17T14:55:10","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=77232"},"modified":"2020-07-17T10:55:10","modified_gmt":"2020-07-17T14:55:10","slug":"quebecor-elargit-son-offre-publicitaire-avec-le-lancement-des-audiences-radar","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/quebecor-elargit-son-offre-publicitaire-avec-le-lancement-des-audiences-radar\/","title":{"rendered":"Qu\u00e9becor \u00e9largit son offre publicitaire avec le lancement des audiences Radar"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-76705\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/guichet-quebecor-300x145.png\" alt=\"\" width=\"428\" height=\"207\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/guichet-quebecor-300x145.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/guichet-quebecor-768x371.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/guichet-quebecor.png 914w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">17 juillet 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Que\u0301becor<a href=\"https:\/\/quebecorid.com\/radar\" target=\"_blank\" rel=\"noopener\"> lance les audiences Radar,<\/a> une toute nouvelle solution de segmentation d\u2019audiences. Base\u0301es sur les comportements physiques re\u0301els des utilisateurs en fonction de leurs de\u0301placements passe\u0301s, les audiences Radar, gra\u0302ce a\u0300 des donne\u0301es pancanadiennes fournies par une tierce partie, permettent a\u0300 l\u2019entreprise de se\u0301lectionner avec encore plus de pre\u0301cision, les audiences les plus re\u0301ceptives et favorables.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">En ciblant les utilisateurs selon leurs habitudes de de\u0301placement, notre offre de ge\u0301orepe\u0301rage permet une pertinence accrue et des campagnes toujours plus performantes, \u00bb a affirme\u0301 Jean B. Pe\u0301ladeau, directeur ge\u0301ne\u0301ral, donne\u0301e et performance publicitaire, Que\u0301becor ID. \u00ab Cette solution, propose\u0301e chez Que\u0301becor ID est une fac\u0327on supple\u0301mentaire de rejoindre la bonne personne, au bon moment. Par exemple, un partenaire pourrait choisir de cibler les utilisateurs ayant de\u0301ja\u0300 visite\u0301 un commerce ou qui le fre\u0301quentent re\u0301gulie\u0300rement, ou encore, des utilisateurs avec des de\u0301placements base\u0301s sur le mode de vie comme les centres de sports ou les universite\u0301s, pour ainsi proposer un produit ou un service comparable ou comple\u0301mentaire. \u00bb<\/span><\/p><\/blockquote>\n<p>Livre\u0301es en premier lieu sur les applications mobiles de Que\u0301becor, les campagnes propulse\u0301es par les audiences Radar permettent d\u2019obtenir un retour sur investissement plus e\u0301leve\u0301 et un cou\u0302t par action plus bas.<\/p>\n<p>Rappelons que les audiences Radar font partie de la gamme de solutions innovatrices et performantes mise de l\u2019avant par Que\u0301becor ID, l\u2019unite\u0301 d\u2019affaires regroupant les experts en programmatique et en solution d\u2019audience chez Que\u0301becor.<\/p>\n<p>Visant a\u0300 se placer a\u0300 l\u2019avant-garde en matie\u0300re d\u2019innovation publicitaire, Que\u0301becor ID a pour but de prendre part au de\u0301veloppement et a\u0300 la commercialisation de solutions pour ame\u0301liorer la qualite\u0301 de l\u2019expe\u0301rience et l\u2019engagement des utilisateurs sur les nombreuses proprie\u0301te\u0301s de Que\u0301becor.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77232\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/quebecor-elargit-son-offre-publicitaire-avec-le-lancement-des-audiences-radar\/\"  data-item_title=\"Qu\u00e9becor \u00e9largit son offre publicitaire avec le lancement des audiences Radar\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/guichet-quebecor.png\"  data-item_date=\"2020-07-17T10:55:10-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Que\u0301becor lance les audiences Radar, une toute nouvelle solution de segmentation d\u2019audiences. Base\u0301es sur les comportements physiques re\u0301els des utilisateurs en fonction de leurs de\u0301placements passe\u0301s, les audiences Radar, gra\u0302ce a\u0300 des donne\u0301es pancanadiennes fournies par une tierce partie, permettent a\u0300 l\u2019entreprise de se\u0301lectionner avec encore plus de pre\u0301cision, les audiences les plus re\u0301ceptives et favorables.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77232\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/quebecor-elargit-son-offre-publicitaire-avec-le-lancement-des-audiences-radar\/\"  data-item_title=\"Qu\u00e9becor \u00e9largit son offre publicitaire avec le lancement des audiences Radar\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/guichet-quebecor.png\"  data-item_date=\"2020-07-17T10:55:10-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":76705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[425],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77232"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=77232"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77232\/revisions"}],"predecessor-version":[{"id":77233,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77232\/revisions\/77233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/76705"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=77232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=77232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=77232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}