{"id":77432,"date":"2020-07-29T12:07:52","date_gmt":"2020-07-29T16:07:52","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=77432"},"modified":"2020-07-29T12:07:52","modified_gmt":"2020-07-29T16:07:52","slug":"explore-ta-soif-absolu-lance-la-nouvelle-campagne-de-la-microbrasserie-le-bockale","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/explore-ta-soif-absolu-lance-la-nouvelle-campagne-de-la-microbrasserie-le-bockale\/","title":{"rendered":"\u00ab Explore ta soif \u00bb : Absolu lance la nouvelle campagne de la Microbrasserie Le BockAle"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-77434\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/absolu-300x154.png\" alt=\"\" width=\"655\" height=\"336\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/absolu-300x154.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/absolu-768x393.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/absolu.png 922w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">29 juillet 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Le BockAle, c\u2019est une gang de rebelles. Fie\u0300rement sans alcool et passionne\u0301e de gou\u0302t, la microbrasserie Le BockAle tasse les conventions de l\u2019industrie de la bie\u0300re du revers de la main et surprend avec des alternatives stimulantes qui te donnent le gou\u0302t de montrer fie\u0300rement que tu bois de la sans alcool.<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/442136955?title=0&amp;amp;byline=0\" width=\"640\" height=\"338\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><strong>L\u2019insight<\/strong><\/p>\n<p>Pourquoi tu ne pourrais pas partir en road trip en moto, tout en pouvant de\u0301guster une bonne IPA sans alcool? Ou grimper une montagne pis t\u2019en boire une bonne frette au sommet sans avoir peur d\u2019affecter ta descente? Bref, la micro t\u2019invite a\u0300 \u00ab explorer ta soif \u00bb sous tous ses angles et de t\u2019en rappeler le lendemain.<\/p>\n<p><strong>La strate\u0301gie<\/strong><\/p>\n<p>Il fallait un concept publicitaire qui leur ressemble, qui de\u0301montre leur co\u0302te\u0301 rebelle et explorateur et qui les positionne comme les leaders dans l\u2019industrie de la bie\u0300re sans alcool!<\/p>\n<p>La strate\u0301gie : faire passer le message avec un ambassadeur de marque qui \u201cfit\u201d parfaitement avec Le BockAle.<\/p>\n<p><strong>La campagne X l\u2019ambassadeur<\/strong><\/p>\n<p>C\u2019est la\u0300 que Maxim Martin entre en jeu. Quand on l\u2019a entendu dire \u00ab hey, j\u2019aime vraiment votre bie\u0300re, est-ce que je peux devenir votre ambassadeur? \u00bb, on l\u2019a pris au se\u0301rieux.<\/p>\n<p>Pour poursuivre sous la signature de campagne \u00ab Explore ta soif \u00bb, une se\u0301rie de vide\u0301os a e\u0301te\u0301 re\u0301alise\u0301e avec Maxim Martin sous le the\u0300me \u00ab Max a soif \u00bb ou\u0300 Le BockAle le lance au de\u0301fi d\u2019explorer divers types de soif, et ce, dans des situations totalement diffe\u0301rentes les unes des autres.<\/p>\n<p>La campagne sera diffuse\u0301e exclusivement sur les me\u0301dias sociaux. La premie\u0300re capsule, qui est en ligne depuis le 28 juillet, ame\u0300ne Maxim a\u0300 tester sa soif de virilite\u0301. C\u0327a promet!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Cre\u0301dits<\/strong><\/p>\n<ul>\n<li>Annonceur : Microbrasserie Le BockAle<\/li>\n<li>Agence : Absolu<\/li>\n<li>Strate\u0301gie : Genevie\u0300ve Pellerin<\/li>\n<li>Service-conseil : Kessy Bradette<\/li>\n<li>Direction de cre\u0301ation : Karine Sylvestre<\/li>\n<li>Planification me\u0301dia : Lorie Caouette<\/li>\n<li>Production et postproduction : Matt Charland<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77432\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/explore-ta-soif-absolu-lance-la-nouvelle-campagne-de-la-microbrasserie-le-bockale\/\"  data-item_title=\"\u00ab Explore ta soif \u00bb : Absolu lance la nouvelle campagne de la Microbrasserie Le BockAle\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/absolu.png\"  data-item_date=\"2020-07-29T12:07:52-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le BockAle, c\u2019est une gang de rebelles. Fie\u0300rement sans alcool et passionne\u0301e de gou\u0302t, la microbrasserie Le BockAle tasse les conventions de l\u2019industrie de la bie\u0300re du revers de la main et surprend avec des alternatives stimulantes qui te donnent le gou\u0302t de montrer fie\u0300rement que tu bois de la sans alcool.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77432\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/explore-ta-soif-absolu-lance-la-nouvelle-campagne-de-la-microbrasserie-le-bockale\/\"  data-item_title=\"\u00ab Explore ta soif \u00bb : Absolu lance la nouvelle campagne de la Microbrasserie Le BockAle\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/absolu.png\"  data-item_date=\"2020-07-29T12:07:52-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":77434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[348],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77432"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=77432"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77432\/revisions"}],"predecessor-version":[{"id":77435,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77432\/revisions\/77435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/77434"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=77432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=77432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=77432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}