{"id":77466,"date":"2020-07-30T11:49:25","date_gmt":"2020-07-30T15:49:25","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=77466"},"modified":"2020-07-30T16:12:11","modified_gmt":"2020-07-30T20:12:11","slug":"le-gouvernement-du-quebec-devoile-sa-nouvelle-campagne-de-prevention-contre-la-covid-19-signee-cossette-colossale-et-cult-nation","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-gouvernement-du-quebec-devoile-sa-nouvelle-campagne-de-prevention-contre-la-covid-19-signee-cossette-colossale-et-cult-nation\/","title":{"rendered":"Le Gouvernement du Qu\u00e9bec d\u00e9voile sa nouvelle campagne de pr\u00e9vention contre la COVID-19 sign\u00e9e Cossette, Colossale et Cult Nation"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-77468 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/1-FR-Image-den-te\u0302te-300x169.jpg\" alt=\"\" width=\"776\" height=\"437\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/1-FR-Image-den-te\u0302te-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/1-FR-Image-den-te\u0302te-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/1-FR-Image-den-te\u0302te-1024x576.jpg 1024w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">30 juillet 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Destin\u00e9e aux adolescents et aux jeunes adultes, la campagne a \u00e9t\u00e9 r\u00e9alis\u00e9e en collaboration avec Cossette, Colossale et Cult Nation.<\/strong><\/span><\/p>\n<p>Quoiqu\u2019ils soient peu \u00e0 risque de d\u00e9velopper des sympt\u00f4mes s\u00e9v\u00e8res de la COVID-19, les jeunes demeurent un vecteur important de contagion dans la province. Le Gouvernement du Qu\u00e9bec a donc fait appel \u00e0 Loud, Naya Ali, Sarahm\u00e9e et Zach Zoya, des artistes bien connus de la sc\u00e8ne rap et hip-hop qu\u00e9b\u00e9coise, pour renforcer l\u2019importance des consignes sanitaires comme le port du masque et le respect de la distanciation physique.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/UfWiFQGaPoM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Chacun des artistes tient la vedette dans l&rsquo;une des quatre publicit\u00e9s phares de la campagne, qui ne ressemble en rien aux messages gouvernementaux traditionnels. Avec une facture moins publicitaire et une tonalit\u00e9 positive inspir\u00e9e des plateformes mobilisatrices qu&rsquo;on retrouve dans l&rsquo;univers du sport de performance, la campagne insuffle une touche de po\u00e9sie dans un sujet tr\u00e8s s\u00e9rieux tout en faisant appel \u00e0 l&rsquo;intelligence des jeunes.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/3A2HR2foe5c\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La campagne comprend des vid\u00e9os de 30 et 60 secondes, des messages radio de 30s, de l&rsquo;affichage ainsi que des banni\u00e8res. Elle se d\u00e9ploie \u00e0 la radio et \u00e0 la t\u00e9l\u00e9vision, sur Spotify, sur les r\u00e9seaux sociaux et sur le web.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/5b_RZEFDgec\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Pour que les contenus soient authentiques, les artistes se sont vu accorder la libert\u00e9 de r\u00e9\u00e9crire et d&rsquo;interpr\u00e9ter les messages comme ils le souhaitaient, en optant tant\u00f4t pour un rap, une narration hors champ ou du spoken word. Ils ont pris le projet \u00e0 coeur en parlant de leurs convictions et en lan\u00e7ant un message fort \u00e0 la population.<\/p>\n<p>En plus des nouvelles mesures sanitaires en vigueur sur les plateaux de tournage, la pand\u00e9mie nous force \u00e0 adopter un rythme de production sans pr\u00e9c\u00e9dent. Ainsi, les quatre vid\u00e9os ma\u00eetresses de cette campagne ont \u00e9t\u00e9 tourn\u00e9es \u00e0 peine une semaine avant leur mise en ondes.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/pnWG3SqDmUk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La murale qui appara\u00eet dans les vid\u00e9os de Sarahm\u00e9e et Zach Zoya a \u00e9t\u00e9 r\u00e9alis\u00e9e par l\u2019artiste Vincent Arnold, tout sp\u00e9cialement pour ce tournage. Le propri\u00e9taire de l\u2019immeuble a d\u00e9cid\u00e9 de la conserver en guise de m\u00e9mento de la p\u00e9riode que nous traversons.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-77469 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/BTS5-300x169.jpg\" alt=\"\" width=\"564\" height=\"318\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/BTS5-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/BTS5-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/BTS5-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/BTS5.jpg 1920w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-77467\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/2-FR-Affichage-300x112.jpg\" alt=\"\" width=\"613\" height=\"229\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/2-FR-Affichage-300x112.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/2-FR-Affichage-768x287.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/2-FR-Affichage-1024x383.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/2-FR-Affichage.jpg 1200w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/p>\n<p><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Cr\u00e9dits<\/span><\/p>\n<ul>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Client: Gouvernement du Qu\u00e9bec &#8211; Minist\u00e8re du Conseil ex\u00e9cutif<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Artistes : Loud, Naya Ali, Sarahm\u00e9e et Zach Zoya<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Agence : Cossette<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Direction de cr\u00e9ation: Fabrice Bouty<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Directeur artistique: Dorian Coureau<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Concepteur-r\u00e9dacteur: Alex Lachapelle, Nadine El-Whidi<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Planificateur strat\u00e9gique: Valentin Roux-Dufort, Marie Vaillancourt<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Directrice de produits: Val\u00e9rie Lapointe<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Chef de produits principale: Audrey Dignard<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Charg\u00e9e de produits: Genevi\u00e8ve Sdicu<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Strat\u00e8ge de contenu: Laurence Sauv\u00e9<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Productrice \u00e9lectronique: St\u00e9phanie C\u00f4t\u00e9<\/span><span style=\"font-family: arial, sans-serif; font-size: 16px;\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Maison de production : Colossale\u00a0<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">R\u00e9alisateur: Sebaztian<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Direction photo: Kristof Brandl<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Producteur ex\u00e9cutif: Alexandre Auray, Mathieu Leduc\u00a0<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Monteur: Jesse Riviere<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Direction artistique : Fr\u00e9d\u00e9rique B. Ste-Marie<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Photographe: Ga\u00eblle Leroyer<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Murale: Vincent Arnold<\/span><span style=\"font-family: arial, sans-serif; font-size: 16px;\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Musique originale et son : Cult Nation<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Compositeurs &#8211; Skatepark: Ajust, Tim Buron\u00a0<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Compositeurs &#8211; Bus: Ajust, Pierre-Luc Rioux<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Concepteur sonore et mix: Th\u00e9o Porcet\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial, sans-serif; font-size: 16px;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Post-Production : Outpost\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial, sans-serif; font-size: 16px;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: arial, sans-serif; font-size: 16px;\">Campagne d\u2019affichage<br \/>\nStudio de production: L\u2019\u00c9loi<br \/>\nPhotographe: William Arcand<br \/>\nProductrice: Johanne Richer <\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77466\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  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