{"id":77506,"date":"2020-08-04T11:34:08","date_gmt":"2020-08-04T15:34:08","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=77506"},"modified":"2020-08-06T14:21:02","modified_gmt":"2020-08-06T18:21:02","slug":"brasseur-de-trouble-la-nouvelle-campagne-de-koze-pour-la-microbrasserie-le-trou-du-diable","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/brasseur-de-trouble-la-nouvelle-campagne-de-koze-pour-la-microbrasserie-le-trou-du-diable\/","title":{"rendered":"Brasseur de trouble, la nouvelle campagne de Koze pour la microbrasserie Le Trou Du Diable"},"content":{"rendered":"<p align=\"center\"><img loading=\"lazy\" class=\"aligncenter wp-image-77508\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/koze-trou-diable-2-300x186.png\" alt=\"\" width=\"674\" height=\"418\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/koze-trou-diable-2-300x186.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/koze-trou-diable-2-768x475.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/koze-trou-diable-2-1024x633.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/koze-trou-diable-2.png 1214w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/p>\n<p class=\"\" style=\"text-align: left;\" align=\"center\"><span lang=\"fr\" style=\"font-size: 10px;\">4 ao\u00fbt 2020<\/span><\/p>\n<p class=\"\"><span style=\"font-size: 20px;\"><strong><span lang=\"fr\">Une microbrasserie qui affirme que \u00ab\u00a0La bi\u00e8re c\u2019est mauvais\u00a0\u00bb, ou encore que \u00ab\u00a0\u00e7a apporte rarement une bonne id\u00e9e\u00a0\u00bb, c\u2019est plut\u00f4t rare\u2026 peut-\u00eatre m\u00eame jamais vu ! Et pourtant, c\u2019est ce que la microbrasserie Le Trou Du Diable a d\u00e9cid\u00e9 de faire pour sa plus r\u00e9cente campagne estivale, qui lui permet de s\u2019afficher sous une nouvelle identit\u00e9 forte: brasseurs de trouble.<\/span><\/strong><\/span><\/p>\n<p class=\"\"><span lang=\"fr\"> Imagin\u00e9e par l\u2019agence KOZE, la campagne a pour objectif de d\u00e9velopper une nouvelle plateforme pour la marque. Cette mise \u00e0 jour identitaire reste fid\u00e8le aux racines Shawiniganaises du Trou Du Diable et d\u00e9cide de jouer dans un univers o\u00f9 peu de marques oseraient m\u00eame s\u2019aventurer: cr\u00e9er le trouble.<\/span><span lang=\"fr\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/cpG559bdiEo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"\"><span lang=\"fr\">Par cette nouvelle signature, l\u2019agence Koze a voulu faire \u00e9videmment r\u00e9f\u00e9rence aux bi\u00e8res troubles et non filtr\u00e9es du Trou Du Diable, qui sont \u00e0 l\u2019origine de leurs succ\u00e8s, mais surtout \u00e0 l\u2019ADN plus \u00ab\u00a0punk\u00a0\u00bb de la marque, qu\u2019elle consid\u00e8re comme ayant os\u00e9 \u00eatre diff\u00e9rente depuis ses d\u00e9buts, que ce soit \u00e0 travers leurs produits ou leur image.<\/span><\/p>\n<p class=\"\"><span lang=\"fr\"> Le mot \u00ab\u00a0trouble\u00a0\u00bb n\u2019\u00e9voque donc pas de casser une fen\u00eatre sans raison, mais plut\u00f4t de challenger le statu quo ou la mani\u00e8re dont les choses sont faites habituellement.<\/span><\/p>\n<p class=\"\"><span lang=\"fr\">\u00a0<img loading=\"lazy\" class=\"aligncenter wp-image-77509\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/koze-trou-diable-3-300x149.png\" alt=\"\" width=\"630\" height=\"313\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/koze-trou-diable-3-300x149.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/koze-trou-diable-3-768x380.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/koze-trou-diable-3-1024x507.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/koze-trou-diable-3.png 1212w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/span><\/p>\n<blockquote>\n<p class=\"\"><span lang=\"fr\" style=\"font-size: 16px;\">Koze a su cr\u00e9er une campagne qui met de l\u2019avant la personnalit\u00e9 de nos artisans et de la microbrasserie, de fa\u00e7on efficace et claire, pour nous aider \u00e0 faire conna\u00eetre nos bi\u00e8res aux Qu\u00e9b\u00e9cois. Nous avons h\u00e2te de voir \u00e9voluer ce positionnement de brasseurs de trouble dans le futur\u00a0\u00bb, indique\u00a0<i>Olivier Lemieux, Chef de marque \u00e0 la microbrasserie Le Trou Du Diable.<\/i><\/span><\/p>\n<\/blockquote>\n<p class=\"\"><span lang=\"fr\">La campagne est diffus\u00e9e dans plusieurs villes du Qu\u00e9bec en vid\u00e9o, affichage sauvage, panneaux d\u2019autoroute et d\u2019abribus, ainsi que support\u00e9e par une s\u00e9rie d\u2019initiatives sur Twitter.<\/span><\/p>\n<p class=\"\"><span lang=\"fr\">Pour suivre la campagne et y d\u00e9couvrir ces multiples contenus, rendez-vous sur la page cr\u00e9\u00e9e tout sp\u00e9cialement par Le Trou du Diable\u00a0 <\/span><span lang=\"fr\"><a href=\"https:\/\/brasserletrouble.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/brasserletrouble.com\/<\/a><\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/z4faUb8_XAM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"\"><span style=\"text-decoration: underline;\"><strong><span lang=\"fr\">\u00a0Cr\u00e9dits :<\/span><\/strong><\/span><\/p>\n<ul>\n<li><b><span lang=\"fr\">Client<\/span><\/b><span lang=\"fr\">\u00a0: Le Trou du Diable, Olivier Lemieux, M\u00e9lanie Robitaille<\/span><\/li>\n<li><b><span lang=\"fr\">Service-conseil<\/span><\/b><span lang=\"fr\"> : Alicia Cantin, V\u00e9ronique Th\u00e9riault<\/span><\/li>\n<li><b><span lang=\"fr\">Strat\u00e9gie <\/span><\/b><span lang=\"fr\">: J\u00e9r\u00f4me Desgroseilliers<\/span><\/li>\n<li><b><span lang=\"fr\">Conception-r\u00e9daction<\/span><\/b><span lang=\"fr\">: Robin Summer<\/span><\/li>\n<li><b><span lang=\"fr\">Direction artistique<\/span><\/b><span lang=\"fr\">\u00a0: Simon Beaudry<\/span><\/li>\n<li><b><span lang=\"fr\">Production<\/span><\/b><span lang=\"fr\"> : Agence KOZE<\/span><\/li>\n<li><b><span lang=\"fr\">R\u00e9alisateur et VFX <\/span><\/b><span lang=\"fr\">: Pierre-Luc Miville<\/span><\/li>\n<li><b><span lang=\"fr\">Post Production<\/span><\/b><span lang=\"fr\"> : Agence KOZE<br \/>\n<b>Post Production sonore :<\/b> R\u00e9servoir Audio<\/span><\/li>\n<li><b><span lang=\"fr\">Strat\u00e9gie M\u00e9dia\u00a0<\/span><\/b><span lang=\"fr\">: WaveMaker<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77506\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/brasseur-de-trouble-la-nouvelle-campagne-de-koze-pour-la-microbrasserie-le-trou-du-diable\/\"  data-item_title=\"Brasseur de trouble, la nouvelle campagne de Koze pour la microbrasserie Le Trou Du Diable\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/koze-trou-diable-2-1024x633.png\"  data-item_date=\"2020-08-04T11:34:08-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une microbrasserie qui affirme que \u00ab\u00a0La bi\u00e8re c\u2019est mauvais\u00a0\u00bb, ou encore que \u00ab\u00a0\u00e7a apporte rarement une bonne id\u00e9e\u00a0\u00bb, c\u2019est plut\u00f4t rare\u2026 peut-\u00eatre m\u00eame jamais vu ! Et pourtant, c\u2019est ce que la microbrasserie Le Trou Du Diable a d\u00e9cid\u00e9 de faire pour sa plus r\u00e9cente campagne estivale, qui lui permet de s\u2019afficher sous une nouvelle identit\u00e9 forte: brasseurs de trouble.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77506\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/brasseur-de-trouble-la-nouvelle-campagne-de-koze-pour-la-microbrasserie-le-trou-du-diable\/\"  data-item_title=\"Brasseur de trouble, la nouvelle campagne de Koze pour la microbrasserie Le Trou Du Diable\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/koze-trou-diable-2-1024x633.png\"  data-item_date=\"2020-08-04T11:34:08-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":77508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,475],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77506"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=77506"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77506\/revisions"}],"predecessor-version":[{"id":77511,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77506\/revisions\/77511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/77508"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=77506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=77506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=77506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}