{"id":77559,"date":"2020-08-06T12:15:27","date_gmt":"2020-08-06T16:15:27","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=77559"},"modified":"2020-08-06T14:27:22","modified_gmt":"2020-08-06T18:27:22","slug":"ce-serait-plate-de-gacher-nos-efforts-collectifs-sur-la-route-la-nouvelle-campagne-de-la-saaq-signee-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/ce-serait-plate-de-gacher-nos-efforts-collectifs-sur-la-route-la-nouvelle-campagne-de-la-saaq-signee-lg2\/","title":{"rendered":"Ce serait plate de g\u00e2cher nos efforts collectifs sur la route : la nouvelle campagne de la SAAQ sign\u00e9e lg2"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-77560\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/saaq-partage-route-300x215.png\" alt=\"\" width=\"727\" height=\"521\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/saaq-partage-route-300x215.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/saaq-partage-route.png 682w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">5 aou\u0302t 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Apre\u0300s avoir e\u0301te\u0301 absente des ondes depuis l\u2019hiver pour laisser toute la place aux messages de pre\u0301vention du gouvernement pour vous prote\u0301ger contre la COVID-19, la Socie\u0301te\u0301 de l\u2019assurance automobile du Que\u0301bec (SAAQ) revient en force <a href=\"https:\/\/saaq.gouv.qc.ca\/saaq\/campagnes-sensibilisation\/partage-route-2020\/\" target=\"_blank\" rel=\"noopener\">avec une campagne<\/a> qui de\u0301peint nos nouvelles re\u0301alite\u0301s et qui rappelle l\u2019importance de respecter les re\u0300gles en vigueur, autant celles derrie\u0300re votre volant que celles derrie\u0300re votre masque.<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/UIBmoybblCM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Alors que les Que\u0301be\u0301cois sont de retour sur les routes apre\u0300s quelques mois a\u0300 minimiser leurs de\u0301placements, cette nouvelle offensive e\u0301tait toute de\u0301signe\u0301e pour rappeler aux usagers de la route l\u2019importance de se respecter entre eux, que l\u2019on soit conducteur, cycliste ou pie\u0301ton, et que l\u2019on se de\u0301place pour aller au boulot ou pour nos vacances.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">On partage tous la me\u0302me re\u0301alite\u0301 actuellement, ce serait plate que nos efforts collectifs pour se prote\u0301ger et prote\u0301ger les autres soient ga\u0302che\u0301s par de mauvais comportements routiers. C\u2019est l\u2019essence me\u0302me de notre message et on est certains que c\u2019est comme c\u0327a que les Que\u0301be\u0301cois se sentent \u00bb, soutient Andre\u0301e-Anne Halle\u0301, conceptrice-re\u0301dactrice chez lg2.<\/span><\/p><\/blockquote>\n<p>La campagne provinciale est a\u0300 l\u2019affiche a\u0300 la te\u0301le\u0301vision gra\u0302ce aux deux messages de 30 secondes, sur les me\u0301dias sociaux, a\u0300 la radio et en affichage jusqu\u2019au 9 aou\u0302t.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/IYNO30IkIcA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Cr\u00e9ation :\u00a0Andr\u00e9e-Anne Hall\u00e9<\/li>\n<li>Direction artistique :\u00a0Andr\u00e9e-Anne Hall\u00e9, Jean Lafreni\u00e8re<\/li>\n<li>Strat\u00e9gie :\u00a0Alexandra Laverdi\u00e8re<\/li>\n<li>Service-conseil :\u00a0Alexandra Laverdi\u00e8re, Camille Savard<\/li>\n<li>Production d&rsquo;agence (spots t\u00e9l\u00e9) :\u00a0Isabelle Fonta<\/li>\n<li>R\u00e9alisation (spots t\u00e9l\u00e9) :\u00a0Nova Film \u2013 Fran\u00e7ois Lallier<\/li>\n<li>Maison de prod. \/ production (spots t\u00e9l\u00e9) :\u00a0Nova Film \u2013 Dominik Beaulieu<\/li>\n<li>Coordonatrice de production (spots t\u00e9l\u00e9) :\u00a0Camille Perras<\/li>\n<li>Directeur de production (spots t\u00e9l\u00e9) :\u00a0Pierre-Ren\u00e9 Bonnette<\/li>\n<li>Directeur de la photographie (spots t\u00e9l\u00e9) :\u00a0Fran\u00e7ois Gamache<\/li>\n<li>Direction artistique de plateau (spots t\u00e9l\u00e9) :\u00a0Fran\u00e7ois Beauchemin<\/li>\n<li>Stylisme (spots t\u00e9l\u00e9) :\u00a0Maude B\u00e9lisle<\/li>\n<li>Post-production (spots t\u00e9l\u00e9) :\u00a0Studio \u00c9l\u00e9ment<\/li>\n<li>Studio de son \/ ing\u00e9nierie (spots t\u00e9l\u00e9) :\u00a0Circonflex<\/li>\n<li>Musique originale (spots t\u00e9l\u00e9) :\u00a0Circonflex<\/li>\n<li>Montage (spots t\u00e9l\u00e9) :\u00a0Paul Jutras<\/li>\n<li>R\u00e9gisseur (spots t\u00e9l\u00e9) :\u00a0Julie Lambert<\/li>\n<li>Assistant cam\u00e9ra (spots t\u00e9l\u00e9) :\u00a0Maxime Boudreault<\/li>\n<li>Directeur-technique\/Va (spots t\u00e9l\u00e9) :\u00a0David Vachon<\/li>\n<li>Assistant d\u00e9cor (spots t\u00e9l\u00e9) :\u00a0Jean-Nicolas Demers, Jean-S\u00e9bastien Bussi\u00e8re<\/li>\n<li>Machiniste\/\u00e9clairagiste (spots t\u00e9l\u00e9) :\u00a0Charles Caron, \u00c9tienne H\u00e9bert<\/li>\n<li>Assistants de production (spots t\u00e9l\u00e9) :\u00a0Raymond Maranda, Claudia Kedney-Bolduc, Kaya Georges, \u00c9lisabeth Cantin<\/li>\n<li>Chauffeur (spots t\u00e9l\u00e9) :\u00a0Maxime Fiset<\/li>\n<li>Studio de son (radio) :\u00a0Sylvain Roux<\/li>\n<li>Adaptation anglaise (radio) :\u00a0Andrew Morgan<\/li>\n<li>Production d&rsquo;agence (spot m\u00e9dias sociaux) :\u00a0Nancy McDonald<\/li>\n<li>R\u00e9alisation (spot m\u00e9dias sociaux) :\u00a0BLVD &#8211; Olivier Labont\u00e9-Lemoyne<\/li>\n<li>Maison de prod.\/Production (spot m\u00e9dias sociaux) :\u00a0BLVD &#8211; Fr\u00e9d\u00e9rick Quintal, \u00c9ric Lavoie<\/li>\n<li>Coordonnatrice de production (spot m\u00e9dias sociaux) :\u00a0Florine Mikusinski<\/li>\n<li>Directeur de la photographie (spot m\u00e9dias sociaux) :\u00a0Maxime Valsan<\/li>\n<li>Vid\u00e9o assist (spot m\u00e9dias sociaux ) :\u00a0Ron Casseus<\/li>\n<li>Accessoiriste (spot m\u00e9dias sociaux) :\u00a0Fannie Legrand<\/li>\n<li>Preneur de son (spot m\u00e9dias sociaux) :\u00a0Maxime Dumesnil<\/li>\n<li>Chef \u00e9lectro \/ Machiniste (spot m\u00e9dias sociaux) :\u00a0Martin Lamarche<\/li>\n<li>Maquilleur \/ coiffeur (spot m\u00e9dias sociaux) :\u00a0Marco Marsolais<\/li>\n<li>Post-production (spot m\u00e9dias sociaux) :\u00a0BLVD<\/li>\n<li>Studio de son \/ ing\u00e9nierie (spot m\u00e9dias sociaux) :\u00a0BLVD<\/li>\n<li>Montage (spot m\u00e9dias sociaux) :\u00a0Olivier Labont\u00e9-LeMoyne<\/li>\n<li>Illustrations (affichage et m\u00e9dias sociaux) :\u00a0Jean Lafreni\u00e8re<\/li>\n<li>Production graphique (affichage et m\u00e9dias sociaux) :\u00a0Charleine Durand, Sylvain Gr\u00e9goire<\/li>\n<li>Production graphique :\u00a0Marie-Eve Roussy<\/li>\n<li>M\u00e9dias :\u00a0Touch\u00e9!<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77559\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ce-serait-plate-de-gacher-nos-efforts-collectifs-sur-la-route-la-nouvelle-campagne-de-la-saaq-signee-lg2\/\"  data-item_title=\"Ce serait plate de g\u00e2cher nos efforts collectifs sur la route : la nouvelle campagne de la SAAQ sign\u00e9e lg2\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/saaq-partage-route.png\"  data-item_date=\"2020-08-06T12:15:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apre\u0300s avoir e\u0301te\u0301 absente des ondes depuis l\u2019hiver, la Socie\u0301te\u0301 de l\u2019assurance automobile du Que\u0301bec revient en force avec une campagne qui de\u0301peint nos nouvelles re\u0301alite\u0301s.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77559\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ce-serait-plate-de-gacher-nos-efforts-collectifs-sur-la-route-la-nouvelle-campagne-de-la-saaq-signee-lg2\/\"  data-item_title=\"Ce serait plate de g\u00e2cher nos efforts collectifs sur la route : la nouvelle campagne de la SAAQ sign\u00e9e lg2\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/saaq-partage-route.png\"  data-item_date=\"2020-08-06T12:15:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":77560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195,117],"tags":[227,272],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77559"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=77559"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77559\/revisions"}],"predecessor-version":[{"id":77593,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77559\/revisions\/77593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/77560"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=77559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=77559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=77559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}