{"id":77566,"date":"2020-08-05T16:14:48","date_gmt":"2020-08-05T20:14:48","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=77566"},"modified":"2020-08-05T16:14:48","modified_gmt":"2020-08-05T20:14:48","slug":"fruit-dor-mandate-oranje-et-groupe-hrm","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/fruit-dor-mandate-oranje-et-groupe-hrm\/","title":{"rendered":"Fruit d\u2019Or mandate Oranje et Groupe HRM"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-77567\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-3.51.20-PM-300x127.png\" alt=\"\" width=\"586\" height=\"248\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-3.51.20-PM-300x127.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-3.51.20-PM-768x326.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-3.51.20-PM-1024x434.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-3.51.20-PM.png 1440w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">5 ao\u00fbt 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Fruit d\u2019Or\u200b est le leader mondial dans la transformation de canneberges biologiques. Lorsqu\u2019elle a voulu se doter d\u2019une marque employeur, l\u2019entreprise agroalimentaire a fait appel au \u200bGroupe HRM\u200b. Elle s\u2019est ensuite tourne\u0301e vers l\u2019agence de production vide\u0301o \u200bOranje\u200b pour en produire les de\u0301clinaisons.<\/strong><\/span><\/p>\n<p>La campagne vide\u0301o met de l\u2019avant l\u2019authenticite\u0301 des humains qui travaillent chez Fruit d\u2019Or et les encourage a\u0300 rester fide\u0300les a\u0300 eux-me\u0302mes, parce qu\u2019\u200bICI, e\u0302tre vrai porte fruit\u200b.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/W2JhWzIBdqk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Elle comprend un manifeste vide\u0301o de la marque employeur ainsi que 11 diffe\u0301rentes capsules me\u0301tiers ludiques qui mettent en vedette les employe\u0301s de l\u2019entreprise et une canneberge ge\u0301ante \u2013 un personnage tire\u0301 des publicite\u0301s de la gamme Patience Fruit &amp; Co.<\/p>\n<p>En plus d\u2019expliquer les diffe\u0301rents postes qui existent dans l\u2019entreprise, les capsules capturent les \u200bve\u0301ritables re\u0301actions\u200b \u200bdes employe\u0301s\u200b face aux demandes absurdes de la canneberge ge\u0301ante.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/0rW3Ot4kEz0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Fruit d\u2019Or a opte\u0301e pour une de\u0301marche a\u0300 sa couleur. Une de\u0301marche humaine ou\u0300 les employe\u0301es sont au c\u0153ur de celle-ci. Une consultation, par le biais d\u2019un sondage et de groupes de discussion, qui nous ont permis de faire ressortir une marque employeur pleinement repre\u0301sentative de leur culture. Pour vous pre\u0301senter celle-ci, un manifeste de marque riche en e\u0301motion, et des capsules emplois ou\u0300 Fruit d\u2019Or fait preuve d\u2019innovation et s\u2019assure de vous pre\u0301senter ses couleurs avec une touche bien diffe\u0301rente, puisqu\u2019ICI, e\u0302tre vrai porte fruit! \u00bb<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77566\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/fruit-dor-mandate-oranje-et-groupe-hrm\/\"  data-item_title=\"Fruit d\u2019Or mandate Oranje et Groupe HRM\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-3.51.20-PM-1024x434.png\"  data-item_date=\"2020-08-05T16:14:48-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fruit d\u2019Or\u200b est le leader mondial dans la transformation de canneberges biologiques. Lorsqu\u2019elle a voulu se doter d\u2019une marque employeur, l\u2019entreprise agroalimentaire a fait appel au \u200bGroupe HRM\u200b. Elle s\u2019est ensuite tourne\u0301e vers l\u2019agence de production vide\u0301o \u200bOranje\u200b pour en produire les de\u0301clinaisons.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77566\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/fruit-dor-mandate-oranje-et-groupe-hrm\/\"  data-item_title=\"Fruit d\u2019Or mandate Oranje et Groupe HRM\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-3.51.20-PM-1024x434.png\"  data-item_date=\"2020-08-05T16:14:48-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":77567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[410,1012],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77566"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=77566"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77566\/revisions"}],"predecessor-version":[{"id":77568,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77566\/revisions\/77568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/77567"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=77566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=77566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=77566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}