{"id":77575,"date":"2020-08-06T12:25:09","date_gmt":"2020-08-06T16:25:09","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=77575"},"modified":"2020-08-06T14:26:55","modified_gmt":"2020-08-06T18:26:55","slug":"boreale-et-lg2-invitent-les-quebecois-a-liberer-lours-en-eux","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/boreale-et-lg2-invitent-les-quebecois-a-liberer-lours-en-eux\/","title":{"rendered":"Bor\u00e9ale et lg2 invitent les Qu\u00e9b\u00e9cois \u00e0 lib\u00e9rer l\u2019ours en eux"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-77576 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/lg2_Boreale_08_OOH_Billboard-300x200.jpg\" alt=\"\" width=\"618\" height=\"412\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/lg2_Boreale_08_OOH_Billboard-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/lg2_Boreale_08_OOH_Billboard-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/lg2_Boreale_08_OOH_Billboard-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/lg2_Boreale_08_OOH_Billboard-272x182.jpg 272w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">5 aou\u0302t 2020\u200b<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Alors que les Que\u0301be\u0301cois ont pu retrouver leurs proches \u2013 a\u0300 distance \u2013 gra\u0302ce au de\u0301confinement graduel, Bore\u0301ale ce\u0301le\u0300bre ce de\u0301but de liberte\u0301 en continuant de se serrer les coudes dans les circonstances exceptionnelles avec des partenaires de toujours.<\/strong> <\/span><\/p>\n<p>Dans cette premie\u0300re offensive post-confinement, cette microbrasserie que\u0301be\u0301coise invite les gens a\u0300 libe\u0301rer ENFIN l\u2019ours en eux. Avec un de\u0301but de printemps particulie\u0300rement difficile, alors que les ventes dans les restaurants et les bars ont carre\u0301ment cesse\u0301 pendant un temps, et que l\u2019entreprise a perdu des milliers de litres de bie\u0300res (recycle\u0301s en alcool de\u0301sinfectant gra\u0302ce a\u0300 la Distillerie Co\u0302te des Saints de Mirabel et a\u0300 la Distillerie de Montre\u0301al), il e\u0301tait temps pour Bore\u0301ale de ce\u0301le\u0301brer le de\u0301confinement &#8211; tout en respectant les consignes &#8211; avec les consommateurs que\u0301be\u0301cois, apre\u0300s avoir e\u0301te\u0301 pre\u0301sent dans leur esprit durant la pande\u0301mie, notamment gra\u0302ce aux me\u0301dias sociaux et a\u0300 leur programme de sept bie\u0300res collaboratives.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/o9ce0W6THTs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">La ce\u0301le\u0301bration e\u0301tant dans l\u2019ADN me\u0302me de la marque, cette offensive avait pour but d\u2019inciter les gens a\u0300 recre\u0301er des moments d\u2019exception avec nous. Avec cette campagne et cette collaboration, on a e\u0301galement voulu continuer a\u0300 surfer sur la vague de la campagne \u200bOn se serre les coudes\u200b. On souhaitait donc entrai\u0302ner dans notre e\u0301lan de collaboration et d\u2019achat local d\u2019autres entreprises que\u0301be\u0301coises, en s\u2019inspirant du mouvement \u200bOn se serre les coudes\u200b, initie\u0301 en avril par 19 entreprises que\u0301be\u0301coises, qui invitait a\u0300 faire la promotion des autres entreprises participantes pluto\u0302t que de se promouvoir soi-me\u0302me \u00bb, explique Erika Godbout, Directrice Marketing et Communications chez Brasseurs du Nord &#8211; Bie\u0300re Bore\u0301ale.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\" wp-image-77579 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/boreal-3-300x204.png\" alt=\"\" width=\"568\" height=\"386\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/boreal-3-300x204.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/boreal-3-768x523.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/boreal-3-1024x698.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/boreal-3.png 1209w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-77578 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/boreal-2-300x210.png\" alt=\"\" width=\"576\" height=\"403\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/boreal-2-300x210.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/boreal-2-768x536.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/boreal-2-1024x715.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/boreal-2.png 1174w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Dans le contexte de la COVID-19, on trouvait primordial de partager du positif avec nos consommateurs. Cette campagne vise a\u0300 ce\u0301le\u0301brer en quelque sorte le de\u0301confinement et ce qui nous rend heureux \u2013 tout en respectant les re\u0300gles toujours en vigueur, bien su\u0302r. Le positionnement de la marque ainsi que son emble\u0300me devenaient donc un terrain de jeu tout a\u0300 fait pertinent pour qu\u2019on libe\u0300re \u200benfin\u200b l\u2019ours de Bore\u0301ale \u00bb, ajoute Nicholas Paget, vice-pre\u0301sident, cre\u0301ation, chez lg2.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\" wp-image-77577 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/boreal-300x221.png\" alt=\"\" width=\"756\" height=\"557\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/boreal-300x221.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/boreal-768x565.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/boreal-1024x754.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/boreal.png 1057w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/p>\n<p>L\u2019offensive est partage\u0301e via le web gra\u0302ce a\u0300 une vide\u0301o de 60 secondes qui ce\u0301le\u0300bre la liberte\u0301 en plein-air, de me\u0302me qu\u2019a\u0300 l\u2019aide d\u2019affichage dans le Grand Montre\u0301al. La vide\u0301o n\u2019aurait pas e\u0301te\u0301 possible sans l\u2019aide inde\u0301fectible des partenaires de Bore\u0301ale : Cheval &amp; campagne, Hooke\u0301, OuiSurf, Sentiers du Moulin et Studio Mont-Rolland.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/vjukiWyxEU0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77575\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/boreale-et-lg2-invitent-les-quebecois-a-liberer-lours-en-eux\/\"  data-item_title=\"Bor\u00e9ale et lg2 invitent les Qu\u00e9b\u00e9cois \u00e0 lib\u00e9rer l\u2019ours en eux\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/lg2_Boreale_08_OOH_Billboard-1024x683.jpg\"  data-item_date=\"2020-08-06T12:25:09-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bore\u0301ale ce\u0301le\u0300bre ce de\u0301but de liberte\u0301 en continuant de se serrer les coudes dans les circonstances exceptionnelles avec des partenaires de toujours.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77575\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/boreale-et-lg2-invitent-les-quebecois-a-liberer-lours-en-eux\/\"  data-item_title=\"Bor\u00e9ale et lg2 invitent les Qu\u00e9b\u00e9cois \u00e0 lib\u00e9rer l\u2019ours en eux\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/lg2_Boreale_08_OOH_Billboard-1024x683.jpg\"  data-item_date=\"2020-08-06T12:25:09-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":77576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195,117],"tags":[229,227,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77575"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=77575"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77575\/revisions"}],"predecessor-version":[{"id":77591,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77575\/revisions\/77591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/77576"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=77575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=77575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=77575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}