{"id":77662,"date":"2020-08-14T10:52:22","date_gmt":"2020-08-14T14:52:22","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=77662"},"modified":"2020-08-14T10:52:22","modified_gmt":"2020-08-14T14:52:22","slug":"turbulences-revoit-lidentite-visuelle-de-pns-tech","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/turbulences-revoit-lidentite-visuelle-de-pns-tech\/","title":{"rendered":"Turbulences revoit l&rsquo;identit\u00e9 visuelle de PNS Tech"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-77668 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-mock_up_site_web-300x169.jpg\" alt=\"\" width=\"472\" height=\"266\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-mock_up_site_web-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-mock_up_site_web-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-mock_up_site_web-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-mock_up_site_web.jpg 1920w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">14 ao\u00fbt 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Lorsque la collaboration entre l\u2019\u00e9quipe de <a href=\"https:\/\/turbulences.ca\/\">Turbulences<\/a> et de <a href=\"http:\/\/www.pnstech.ca\/\">PNS Tech<\/a> a d\u00e9but\u00e9, l\u2019entreprise d\u00e9sirait afficher une identit\u00e9 visuelle plus moderne, qui serait \u00e0 m\u00eame d\u2019appuyer ses objectifs de croissance internationale.<\/strong><\/span><\/p>\n<p>Dans un premier temps, l\u2019\u00e9quipe cr\u00e9ative de Turbulences a d\u00e9marr\u00e9 ce mandat par la cr\u00e9ation d\u2019un logo professionnel, moderne et \u00e9pur\u00e9. L\u2019agence a aussi r\u00e9fl\u00e9chi strat\u00e9giquement la cr\u00e9ation d\u2019un \u00e9nonc\u00e9 de marque fort qui viendrait ajouter un pouvoir explicatif suppl\u00e9mentaire au visuel.<\/p>\n<p>\u00ab Du service pi\u00e8ce par pi\u00e8ce \u00bb et \u00ab Because every part matters \u00bb indiquent la qualit\u00e9 inh\u00e9rente \u00e0 la marque. Le message envoy\u00e9 est fort et clair : chaque pi\u00e8ce produite est d\u2019une qualit\u00e9 irr\u00e9prochable et le service qui l\u2019accompagne l\u2019est tout autant.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-77669 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-mosaique-pieces-300x158.png\" alt=\"\" width=\"520\" height=\"274\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-mosaique-pieces-300x158.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-mosaique-pieces-768x403.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-mosaique-pieces-1024x538.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-mosaique-pieces.png 1200w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/p>\n<p>D\u00e9sirant afficher aussi l\u2019authenticit\u00e9 de l\u2019entreprise sur ses divers canaux de communication, l\u2019agence 360\u00b0 a r\u00e9alis\u00e9 une journ\u00e9e <em>photoshoot <\/em>et de tournage vid\u00e9o qui met \u00e0 l\u2019honneur les employ\u00e9s, les pi\u00e8ces et le processus de production. Vivez une journ\u00e9e \u00e0 l\u2019usine!<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/371471563\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Dans un contexte de communication int\u00e9gr\u00e9e, l\u2019\u00e9quipe de strat\u00e8ges chez Turbulences s\u2019est assur\u00e9 de mettre en place, dans un second temps, des interactions omnicanaux homog\u00e8nes pour tous ceux qui entrent en contact avec la marque, notamment entre le nouveau site Web de son client et ses outils de communication physique lors de salons et d\u2019\u00e9v\u00e9nements de son industrie.<\/p>\n<p>\u00c0 cet effet, Turbulences a mis en place une exp\u00e9rience strat\u00e9gie d\u2019acquisition de leads dans un contexte de communication multicanal lors d\u2019\u00e9v\u00e9nements pour son client. L\u2019agence a, entre autres, cr\u00e9\u00e9 des encarts promotionnels pr\u00e9sentant un code QR qui permettait de rediriger les participants vers une page de destination propre \u00e0 l\u2019\u00e9v\u00e9nement.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-77667 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-lettrage_camion-300x169.jpg\" alt=\"\" width=\"527\" height=\"297\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-lettrage_camion-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-lettrage_camion-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-lettrage_camion-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-lettrage_camion.jpg 1920w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/> <img loading=\"lazy\" class=\" wp-image-77666 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-kiosque-roll_up-beach_flag-300x169.jpg\" alt=\"\" width=\"589\" height=\"332\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-kiosque-roll_up-beach_flag-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-kiosque-roll_up-beach_flag-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-kiosque-roll_up-beach_flag-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-kiosque-roll_up-beach_flag.jpg 1920w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\n<p>Sur cette page, les participants y ont retrouv\u00e9 un catalogue de produits num\u00e9rique pour lequel il fallait donner ses coordonn\u00e9es pour pouvoir le t\u00e9l\u00e9charger.<\/p>\n<p>L\u2019agence a aussi conceptualis\u00e9 des cartes d\u2019affaires, un kiosque, une tente, des Roll Up, des catalogues de produits papier et le lettrage des v\u00e9hicules de la compagnie.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-77671 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-papetrie-boite-cartes_affaires-300x169.jpg\" alt=\"\" width=\"682\" height=\"384\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-papetrie-boite-cartes_affaires-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-papetrie-boite-cartes_affaires-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-papetrie-boite-cartes_affaires-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-papetrie-boite-cartes_affaires.jpg 1920w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/p>\n<p>Sur le plan Web, PNS Tech acc\u00e9l\u00e8re son virage num\u00e9rique et a mandat\u00e9 l\u2019\u00e9quipe de Turbulences la cr\u00e9ation d\u2019un site Web transactionnel \u00e0 sa nouvelle image. Jouant de ses multiples expertises, l\u2019agence mettra bient\u00f4t en ligne ce site Web eCommerce connect\u00e9 \u00e0 l\u2019ERP de PNS Tech. Temporairement, vous pouvez visiter une vitrine num\u00e9rique <em>brand\u00e9e<\/em> \u00e0 la nouvelle identit\u00e9 visuelle de PNS Tech.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-77664 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-casquettes-polos-cadeaux_employe\u0301s-300x169.jpg\" alt=\"\" width=\"559\" height=\"315\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-casquettes-polos-cadeaux_employe\u0301s-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-casquettes-polos-cadeaux_employe\u0301s-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-casquettes-polos-cadeaux_employe\u0301s-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-casquettes-polos-cadeaux_employe\u0301s.jpg 1920w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/p>\n<p>L\u2019\u00e9quipe de Turbulences a aussi collabor\u00e9 avec son client pour son plus r\u00e9cent party de No\u00ebl. Lors de l\u2019\u00e9v\u00e9nement, la direction a entrepris de d\u00e9voiler \u00e0 ses employ\u00e9s la nouvelle identit\u00e9 visuelle de PNS Tech ainsi que le nouveau site Web.<\/p>\n<p>Et puisque ce ne serait pas No\u00ebl sans cadeaux, Turbulences a conceptualis\u00e9 et a g\u00e9r\u00e9 la production de t-shirts, de polos et de casquettes pour tous les membres de l\u2019\u00e9quipe afin qu\u2019ils puissent arborer fi\u00e8rement les nouvelles couleurs de l\u2019entreprise.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-77666 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-kiosque-roll_up-beach_flag-300x169.jpg\" alt=\"\" width=\"639\" height=\"360\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-kiosque-roll_up-beach_flag-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-kiosque-roll_up-beach_flag-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-kiosque-roll_up-beach_flag-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-kiosque-roll_up-beach_flag.jpg 1920w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/> <img loading=\"lazy\" class=\" wp-image-77665 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-catalogues_produits-300x169.gif\" alt=\"\" width=\"621\" height=\"350\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-catalogues_produits-300x169.gif 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-catalogues_produits-768x432.gif 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/PNSTECH-catalogues_produits-1024x576.gif 1024w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  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