{"id":77835,"date":"2020-08-24T12:20:11","date_gmt":"2020-08-24T16:20:11","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=77835"},"modified":"2020-08-24T15:26:36","modified_gmt":"2020-08-24T19:26:36","slug":"lareleveacoeur-une-initiative-du-piolet-propulsee-par-turbulences","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lareleveacoeur-une-initiative-du-piolet-propulsee-par-turbulences\/","title":{"rendered":"#LaRel\u00e8ve\u00c0C\u0153ur, une initiative du Piolet propuls\u00e9e par Turbulences"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-77837\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/turbulences-piolet-300x100.png\" alt=\"\" width=\"636\" height=\"212\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/turbulences-piolet-300x100.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/turbulences-piolet-768x255.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/turbulences-piolet-1024x340.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/turbulences-piolet.png 1119w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">24 ao\u00fbt 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Alors que le confinement d\u00fb \u00e0 la COVID-19 continue de cr\u00e9er des situations difficiles pour les entreprises et les organismes locaux, l\u2019agence\u00a0<a href=\"https:\/\/turbulences.ca\/\">Turbulences<\/a> a d\u00e9cid\u00e9 de faire <a href=\"http:\/\/www.lepiolet.com\/la-releve-a-coeur\" target=\"_blank\" rel=\"noopener\">don de son expertise au Piolet<\/a>, afin de l\u2019aider \u00e0 diffuser des messages de motivation bien sp\u00e9ciaux \u00e0 ses employ\u00e9s en formation et \u00e0 sensibiliser les r\u00e9sidents de la ville de Qu\u00e9bec \u00e0 sa mission et \u00e0 l\u2019impact positif de son programme d\u2019aide dans la communaut\u00e9 de la Capitale-Nationale.<\/strong><\/span><\/p>\n<p>Dans le but de cr\u00e9er un message vraiment int\u00e9ressant et r\u00e9ellement motivant pour les jeunes du programme Resto-\u00e9cole, l\u2019agence a choisi de faire appel \u00e0 des personnalit\u00e9s qu\u00e9b\u00e9coises connues pour leurs talents de cuistot. En recourant \u00e0 des visages connus comme ambassadeurs de la marque Le Piolet, l\u2019\u00e9quipe de Turbulences souhaitait augmenter l\u2019impact et la port\u00e9e des messages v\u00e9hicul\u00e9s par les diff\u00e9rentes personnalit\u00e9s.<\/p>\n<p><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/Piolet-animation-une_pincee_d_espoir-187480.gif\" alt=\"Piolet 1\" \/><\/p>\n<p>Turbulences a eu le plaisir de recevoir des capsules vid\u00e9o de plusieurs personnalit\u00e9s telles que Bob le Chef, Madame Labriski, Vincent Chatigny, V\u00e9ronique Rankin, Arnaud Marchand et David Forbes. Les sujets abord\u00e9s sont nombreux et inspirants : l\u2019importance de la pers\u00e9v\u00e9rance en cuisine, le d\u00e9passement de soi, le d\u00e9veloppement de son estime de soi et de son autonomie, l\u2019impact de la cuisine et de la restauration sur sa propre vie, etc.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/fyEDh-nOo-0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Lors de ce mandat, Turbulences a assur\u00e9 l\u2019achat et la gestion de placement publicitaire sur diff\u00e9rentes plateformes num\u00e9riques afin de permettre \u00e0 l\u2019organisme de profiter d\u2019une visibilit\u00e9 accrue aupr\u00e8s de sa cible.<\/p>\n<p>L\u2019agence a par ailleurs \u00e9labor\u00e9 un plan de communication et de diffusion pour guider l\u2019organisme dans ses diff\u00e9rentes d\u00e9marches dont la cr\u00e9ation d\u2019une page d\u2019atterrissage sur leur site Web, la diffusion d\u2019un communiqu\u00e9 de presse aux journaux locaux, etc. Afin de faciliter la mesure des r\u00e9sultats par l\u2019organisme, l\u2019agence a orient\u00e9 l\u2019ensemble des tactiques de communication vers la page d\u2019atterrissage de la campagne.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/nPf7EUZwlts\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Ce projet s\u2019accorde pleinement avec l\u2019approche H2H de la communication marketing que pr\u00e9conise Turbulences. Pour l\u2019agence, la communication est toujours plus ad\u00e9quate et optimale lorsque l\u2019humain est au centre de la r\u00e9flexion. Et c\u2019est d\u2019autant plus vrai dans un contexte aussi difficile pour les entreprises et les organismes dus aux r\u00e9ponses pour contrer la Covid-19. Dans ce contexte, faire don de son expertise en communication est un des moyens de l\u2019agence d\u2019appuyer sa communaut\u00e9.<\/p>\n<p><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/Piolet-Turbulences-187483.gif\" alt=\"Piolet 4\" \/><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77835\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019agence\u00a0Turbulences a fait don de son expertise au Piolet, afin de l\u2019aider \u00e0 diffuser des messages de motivation \u00e0 ses employ\u00e9s en formation et \u00e0 sensibiliser les r\u00e9sidents de la ville de Qu\u00e9bec.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77835\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  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