{"id":77867,"date":"2020-08-24T12:25:59","date_gmt":"2020-08-24T16:25:59","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=77867"},"modified":"2020-08-24T15:22:20","modified_gmt":"2020-08-24T19:22:20","slug":"casacom-signe-la-campagne-des-journees-de-la-perseverance-scolaire-pour-la-rentree","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/casacom-signe-la-campagne-des-journees-de-la-perseverance-scolaire-pour-la-rentree\/","title":{"rendered":"CASACOM signe la campagne des Journ\u00e9es de la pers\u00e9v\u00e9rance scolaire pour la rentr\u00e9e"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-77868\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/casacom-198x300.png\" alt=\"\" width=\"422\" height=\"639\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/casacom-198x300.png 198w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/casacom.png 302w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">24 ao\u00fbt 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Afin de rappeler l\u2019importance de cette rentr\u00e9e scolaire particuli\u00e8re et de remettre la r\u00e9ussite \u00e9ducative au c\u0153ur des priorit\u00e9s soci\u00e9tales, les Journ\u00e9es de la pers\u00e9v\u00e9rance scolaire (JPS) ont lanc\u00e9 une campagne nationale le 17 ao\u00fbt dernier. JPS a fait appel \u00e0 CASACOM afin de cr\u00e9er le concept publicitaire, l\u2019image de marque ainsi que la strat\u00e9gie num\u00e9rique.<\/strong><\/span><\/p>\n<p>L\u2019op\u00e9ration, qui s\u2019appuie sur le slogan \u00ab La rentr\u00e9e. Tous ensemble. Pour eux. \u00bb est compos\u00e9e <a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=b5Z5it8dNeE\">d\u2019un message t\u00e9l\u00e9 et web<\/a>, d\u2019une publicit\u00e9 radio ainsi que de visuels (en affichage web et imprim\u00e9s). La publicit\u00e9 t\u00e9l\u00e9 met de l\u2019avant des jeunes d\u2019\u00e2ges vari\u00e9s, leurs parents et un enseignant qui se pr\u00e9parent tous avec enthousiasme \u00e0 retourner sur les bancs d\u2019\u00e9cole, que ce soit en pr\u00e9sentiel ou \u00e0 distance :<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous voulions cr\u00e9er un message au ton bienveillant qui encourage les adultes \u00e0 soutenir les jeunes lors de cette rentr\u00e9e atypique, mais qui sera certainement heureuse pour eux\u00bb, affirme Catherine Chantal-Boivin, directrice du STUDIO CASACOM.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/b5Z5it8dNeE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Quant aux visuels d\u00e9velopp\u00e9s par CASACOM, ils mettent tous en lumi\u00e8re les jeunes, acteurs centraux de cette campagne. Un mot-clic #Tousensemblepoureux a \u00e9galement \u00e9t\u00e9 cr\u00e9\u00e9 pour l\u2019occasion et toutes les personnes souhaitant prendre part au mouvement sont appel\u00e9es \u00e0 l\u2019utiliser.<\/p>\n<p>Cette campagne de trois semaines, port\u00e9e par le R\u00e9seau qu\u00e9b\u00e9cois pour la r\u00e9ussite \u00e9ducative, avec la participation de minist\u00e8re de l\u2019\u00c9ducation, vient donner un \u00e9lan \u00e0 cette rentr\u00e9e scolaire si particuli\u00e8re pour les jeunes et leurs familles. \u00ab\u00a0Pour certains, le rituel scolaire est absent depuis des mois.<\/p>\n<p>Ils auront \u00e0 s\u2019adapter \u00e0 un nouveau contexte d\u2019apprentissage ou aux cours \u00e0 distance. Plus que jamais, ces jeunes ont besoin de la relation bienveillante des adultes, du soutien et de l\u2019encouragement de toute la soci\u00e9t\u00e9, afin qu\u2019ils reprennent le chemin de l\u2019apprentissage et se r\u00e9engagent dans leur projet d\u2019avenir\u00bb, explique Andr\u00e9e Mayer-P\u00e9riard, pr\u00e9sidente du R\u00e9seau qu\u00e9b\u00e9cois pour la r\u00e9ussite \u00e9ducative.<\/p>\n<p><strong>Cr\u00e9dits :<\/strong><\/p>\n<ul>\n<li>Annonceur: Les journ\u00e9es de la pers\u00e9v\u00e9rance scolaire \u2013 Audrey McKinnon, Marie-Jos\u00e9e Blais<\/li>\n<li>Agence: CASACOM &#8211; Catherine Chantal-Boivin, Jean-Michel Nahas, Claudia Bussi\u00e8re-Ladouceur, Christine Daigle, No\u00e9mi Foucault, Stacy Cavery, Adrienne York, Marie-Claude Brault<\/li>\n<li>Direction de cr\u00e9ation : Catherine Chantal-Boivin, Christine Daigle<\/li>\n<li>Design graphique : Christine Daigle, Marie-Claude Brault<\/li>\n<li>Production : F\u00e9lix Charest et CASACOM<\/li>\n<li>R\u00e9alisation : F\u00e9lix Charest<\/li>\n<li>Direction photo : Thomas Soto<\/li>\n<li>Postproduction : F\u00e9lix Charest<\/li>\n<li>Postproduction sonore : St\u00e9phane Carreau<\/li>\n<li>Postproduction visuelle : Danny Gagn\u00e9<\/li>\n<li>Photographie : Justine Marc-Aur\u00e8le<\/li>\n<li>Strat\u00e9gie num\u00e9rique : CASACOM<\/li>\n<li>Achat m\u00e9dia : CASACOM<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77867\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/casacom-signe-la-campagne-des-journees-de-la-perseverance-scolaire-pour-la-rentree\/\"  data-item_title=\"CASACOM signe la campagne des Journ\u00e9es de la pers\u00e9v\u00e9rance scolaire pour la rentr\u00e9e\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/casacom.png\"  data-item_date=\"2020-08-24T12:25:59-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les Journ\u00e9es de la pers\u00e9v\u00e9rance scolaire (JPS) ont fait appel \u00e0 CASACOM afin de cr\u00e9er le concept publicitaire, l\u2019image de marque ainsi que la strat\u00e9gie num\u00e9rique.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77867\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/casacom-signe-la-campagne-des-journees-de-la-perseverance-scolaire-pour-la-rentree\/\"  data-item_title=\"CASACOM signe la campagne des Journ\u00e9es de la pers\u00e9v\u00e9rance scolaire pour la rentr\u00e9e\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/08\/casacom.png\"  data-item_date=\"2020-08-24T12:25:59-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":77868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195,117],"tags":[449],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77867"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=77867"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77867\/revisions"}],"predecessor-version":[{"id":77869,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/77867\/revisions\/77869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/77868"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=77867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=77867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=77867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}