{"id":78134,"date":"2020-09-03T12:15:45","date_gmt":"2020-09-03T16:15:45","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=78134"},"modified":"2020-09-03T14:42:05","modified_gmt":"2020-09-03T18:42:05","slug":"camden-sinvestit-aupres-des-commercants-du-plateau","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-sinvestit-aupres-des-commercants-du-plateau\/","title":{"rendered":"Camden s\u2019investit aupr\u00e8s des commer\u00e7ants du Plateau"},"content":{"rendered":"<p class=\"h1\"><img loading=\"lazy\" class=\"aligncenter  wp-image-78135\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/plateau-camden-300x155.png\" alt=\"\" width=\"534\" height=\"276\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/plateau-camden-300x155.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/plateau-camden.png 461w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">3 septembre 2020<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-size: 20px;\"><strong>\u00c0 la suite d\u2019un processus de s\u00e9lection d\u2019agence au printemps 2020, les Soci\u00e9t\u00e9s de d\u00e9veloppement commercial du Plateau-Mont-Royal et les associations de commer\u00e7ants du Plateau ont choisi Camden pour promouvoir l\u2019achat local sur leur territoire.<\/strong><\/span><\/p>\n<p>S\u2019articulant autour de la signature \u00ab\u2009Mon Plateau, une affaire de c\u0153ur.\u2009\u00bb con\u00e7ue par Camden, la campagne a su habilement interpeller les\u00a0r\u00e9sidents de l\u2019arrondissement gr\u00e2ce \u00e0 une strat\u00e9gie de marketing d\u2019influence.<\/p>\n<p>Pour y parvenir, les commer\u00e7ants du Plateau \u00e9taient invit\u00e9s \u00e0 cr\u00e9er de\u00a0courtes vid\u00e9os en se filmant eux-m\u00eames pour traiter de l\u2019importance du commerce de proximit\u00e9 et de leur amour pour le quartier et pour ceux qui y habitent. Ces vid\u00e9os \u00e9taient ensuite d\u00e9coup\u00e9es et mont\u00e9es en format 15 et 30 secondes par l\u2019\u00e9quipe de Camden Montr\u00e9al puis diffus\u00e9es sur les plateformes sociales.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/RkiQB-OZuUo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\"><em>Si l\u2019achat local est un puissant vecteur d\u2019emplois et de d\u00e9veloppement \u00e9conomique et social, c\u2019est aussi des liens privil\u00e9gi\u00e9s entre r\u00e9sidents et commer\u00e7ants. Dans cette optique, nous souhaitions propulser \u00e0 l\u2019avant-sc\u00e8ne des histoires humaines gr\u00e2ce \u00e0 une approche authentique, positive et accessible\u00a0<\/em>\u00bb, affirme F\u00e9lix Major, vice-pr\u00e9sident, intelligence commerciale chez Camden.<\/span><\/p><\/blockquote>\n<p>Au final, il s\u2019agit d\u2019une offensive publicitaire \u00e0 la fois simple et efficiente qui n\u2019aurait pas \u00e9t\u00e9 possible sans le soutien financier de l\u2019arrondissement du Plateau-Mont-Royal et de la Caisse Desjardins du Mont-Royal.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\"><em>Nous sommes heureux d\u2019avoir confi\u00e9 ce projet promouvant l\u2019achat local \u00e0 Camden, qui s\u2019est impliqu\u00e9 activement dans la campagne en y mettant du c\u0153ur, mais aussi de son temps. D\u2019autant plus que les bureaux de l\u2019agence sont situ\u00e9s dans l\u2019arrondissement du Plateau-Mont-Royal, ils font donc partie int\u00e9grante de l\u2019\u00e9cosyst\u00e8me de notre quartier et concevoir cette campagne revenait \u00e0 s\u2019investir aupr\u00e8s de leur communaut\u00e9<\/em> \u00bb, de conclure Alicia Geraci, responsable des communications de la Soci\u00e9t\u00e9 de D\u00e9veloppement Commercial rue Saint-Denis.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/ZkkWN-moZdI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Cr\u00e9dits :<\/strong><\/p>\n<ul>\n<li>Clients : Les Soci\u00e9t\u00e9s de d\u00e9veloppement commercial et associations de commer\u00e7ants du Plateau-Mont-Royal<\/li>\n<li>Direction de la cr\u00e9ation : John Dutton<\/li>\n<li>Service client\u00e8le\u00a0: Val\u00e9rie Fleury, Suzanne Lemelin<\/li>\n<li>Strat\u00e9gie m\u00e9dia\u00a0: Camille Poulin<\/li>\n<li>Conception-r\u00e9daction : Mathieu Chabot, Susannah Rubin<\/li>\n<li>Direction artistique : Fred Roy<\/li>\n<li>Montage\u00a0: \u00c9va Ducharme<\/li>\n<li>Son\u00a0: Jean-David Perron, Supersavant<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_78134\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  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s\u00e9lection d\u2019agence au printemps 2020, les Soci\u00e9t\u00e9s de d\u00e9veloppement commercial du Plateau-Mont-Royal et les associations de commer\u00e7ants du Plateau ont choisi Camden pour promouvoir l\u2019achat local sur leur territoire.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_78134\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  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