{"id":78280,"date":"2020-09-10T13:38:17","date_gmt":"2020-09-10T17:38:17","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=78280"},"modified":"2020-09-10T13:40:23","modified_gmt":"2020-09-10T17:40:23","slug":"ouvert-aux-entrepreneurs-dici-la-nouvelle-campagne-de-pme-mtl-signee-k72","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/ouvert-aux-entrepreneurs-dici-la-nouvelle-campagne-de-pme-mtl-signee-k72\/","title":{"rendered":"\u00ab\u00a0Ouvert aux entrepreneurs d\u2019ici\u00a0\u00bb : La nouvelle campagne de PME MTL sign\u00e9e K72"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-78281\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_1-300x169.jpg\" alt=\"\" width=\"540\" height=\"304\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_1-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_1-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_1-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_1.jpg 1920w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">10 septembre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>PME MTL, le r\u00e9seau de soutien aux entreprises de la Ville de Montr\u00e9al, lance sa toute nouvelle campagne con\u00e7ue par K72, afin de s\u2019adresser aux entrepreneurs locaux, \u00e0 un moment o\u00f9 plusieurs font face \u00e0 de grands d\u00e9fis en raison de la situation mondiale actuelle.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">L&rsquo;un des r\u00f4les de PME MTL est de soutenir les entrepreneurs ; encore plus dans un contexte o\u00f9 ils doivent s&rsquo;adapter \u00e0 une situation en constante \u00e9volution. \u00c0 travers cette campagne, nous souhaitons leur rendre hommage tout en rappelant que nous sommes toujours l\u00e0 pour les \u00e9pauler \u00bb, d\u00e9clare Julie-Anne O\u2019Neil, directrice des communications, image de marque et promotion de PME MTL.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/zu--xxhhTGo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Dans un contexte marqu\u00e9 par la fermeture oblig\u00e9e de tout commerce non essentiel, ce n\u2019est pas un hasard si la campagne s\u2019articule autour du mot \u00ab OUVERT \u00bb.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Pour un entrepreneur, \u00eatre ouvert, c\u2019est bien plus qu\u2019un horaire d\u2019affaires, c\u2019est un \u00e9tat d\u2019esprit \u00bb, affirme Genevi\u00e8ve Jannelle, directrice de cr\u00e9ation chez K72.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-78283\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_3-300x169.jpg\" alt=\"\" width=\"563\" height=\"317\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_3-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_3-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_3-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_3.jpg 1920w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/p>\n<p>Amine Rais, directeur de la strat\u00e9gie chez K72 ajoute :<\/p>\n<blockquote><p><span style=\"font-size: 16px;\"> Les entrepreneurs montr\u00e9alais n\u2019arr\u00eatent jamais. C\u2019est dans leur nature. Peu importe les difficult\u00e9s, ils sont, jour et nuit, en qu\u00eate de solutions, de fa\u00e7ons de se r\u00e9inventer et de grandir. \u00bb<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">C\u2019est pourquoi tous les visuels de la campagne ont \u00e9t\u00e9 r\u00e9alis\u00e9s \u00e0 l\u2019heure bleue. \u00c7a peut \u00eatre tr\u00e8s tard le soir, ou vraiment trop t\u00f4t le matin&#8230; \u00c7a montre bien que les entrepreneurs sont \u00ab toujours ouverts \u00bb, que leur fibre entrepreneuriale ne dort jamais \u00bb, pr\u00e9cise Jean-Nicolas Duval, directeur artistique.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-78284\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_4-300x169.jpg\" alt=\"\" width=\"518\" height=\"292\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_4-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_4-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_4-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_4.jpg 1920w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/p>\n<p>La campagne se veut donc une ode \u00e0 cette ouverture. Elle vient affirmer haut et fort que c\u2019est en restant ouvert aux changements et aux nouveaux d\u00e9fis, ouvert \u00e0 mettre les bouch\u00e9es doubles ou \u00e0 tout repenser, que les entrepreneurs affrontent l\u2019adversit\u00e9. C\u2019est un hymne \u00e0 leur travail acharn\u00e9, \u00e0 leur r\u00e9silience.<\/p>\n<p>Et pour faire \u00e9cho \u00e0 cette capacit\u00e9 \u00e0 toujours demeurer \u00ab ouverts \u00bb, peu importe la force du vent, PME MTL vient affirmer sa propre ouverture avec la signature \u00ab Ouvert aux entrepreneurs d\u2019ici \u00bb. Une fa\u00e7on simple de dire aux entrepreneurs montr\u00e9alais que dans ce contexte difficile, PME MTL est \u00e0 leurs c\u00f4t\u00e9s, ouvert \u00e0 les aider, ouvert \u00e0 les soutenir financi\u00e8rement, ouvert \u00e0 les conseiller, ouvert \u00e0 les accompagner.<\/p>\n<p>La campagne se d\u00e9cline en vid\u00e9os web de 30 et de 6 secondes, en banni\u00e8res web, sur les r\u00e9seaux sociaux et sur LaPresse+.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-78282\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_2-300x142.jpg\" alt=\"\" width=\"642\" height=\"304\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_2-300x142.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_2-768x364.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_2-1024x485.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/PME_MTL_2.jpg 1920w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez toutes les <a href=\"https:\/\/isarta.com\/infos\/tag\/k72\/\" target=\"_blank\" rel=\"noopener\">nouvelles de K72 ici<\/a> et toutes les <a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\" target=\"_blank\" rel=\"noopener\">campagnes de l&rsquo;industrie ici<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Cr\u00e9dits:<\/strong><\/p>\n<ul>\n<li>Annonceur\u00a0: PME MTL &#8211; Julie-Anne O\u2019Neil, Francis Chevalier, Val\u00e9rie Andraos<\/li>\n<li>Agence\u00a0: K72<\/li>\n<li>Direction de cr\u00e9ation\u00a0: Genevi\u00e8ve Jannelle<\/li>\n<li>Conception-r\u00e9daction\u00a0: Mathieu Roy, Isabelle Neault<\/li>\n<li>Direction artistique\u00a0: Jean-Nicolas Duval<\/li>\n<li>Strat\u00e9gie\u00a0: Amine Rais<\/li>\n<li>Service-conseil\u00a0: Charles Filfe, Sandra Bourdeau<\/li>\n<li>Production &#8211; \u00c9liane Sauv\u00e9, Consulat<\/li>\n<li>Photographie, direction photo &amp; r\u00e9alisation : Simon Duhamel, Consulat<\/li>\n<li>Infographie\u00a0: Septi\u00e8me Inc<\/li>\n<li>Direction de production\u00a0: Catherine Richard<\/li>\n<li>Planification m\u00e9dia\u00a0: Jungle M\u00e9dia<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_78280\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ouvert-aux-entrepreneurs-dici-la-nouvelle-campagne-de-pme-mtl-signee-k72\/\"  data-item_title=\"&quot;Ouvert aux entrepreneurs d\u2019ici&quot; 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