{"id":78293,"date":"2020-09-10T12:28:59","date_gmt":"2020-09-10T16:28:59","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=78293"},"modified":"2020-09-10T15:55:16","modified_gmt":"2020-09-10T19:55:16","slug":"rethink-lance-une-premiere-offensive-denvergure-pour-la-marque-erable-du-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/rethink-lance-une-premiere-offensive-denvergure-pour-la-marque-erable-du-quebec\/","title":{"rendered":"Rethink lance une premi\u00e8re offensive d&rsquo;envergure pour la marque \u00c9rable du Qu\u00e9bec"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\"><img loading=\"lazy\" class=\"aligncenter wp-image-78297\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/E\u0301RABLE-OOH-3-300x162.jpg\" alt=\"\" width=\"622\" height=\"336\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/E\u0301RABLE-OOH-3-300x162.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/E\u0301RABLE-OOH-3.jpg 512w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"font-size: 10px;\">10 septembre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Les \u200bProducteurs et productrices ace\u0301ricoles du Que\u0301bec (PPAQ)\u200b et \u200b<a href=\"https:\/\/rethinkcanada.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Rethink\u200b<\/a> collaborent pour une premie\u0300re offensive d\u2019envergure pour l\u2019<a href=\"https:\/\/erableduquebec.ca\/\" target=\"_blank\" rel=\"noopener\">E\u0301rable du Que\u0301bec<\/a>.<\/strong><\/span><\/p>\n<p>Cette campagne lance\u0301e a\u0300 l\u2019automne be\u0301ne\u0301ficiera d\u2019une visibilite\u0301 majeure jusqu\u2019a\u0300 la fin de l\u2019anne\u0301e, forte d\u2019une pre\u0301sence a\u0300 la te\u0301le\u0301vision, en affichage, en nume\u0301rique et en marketing de contenu.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-78296\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/E\u0301RABLE-OOH-2-300x172.png\" alt=\"\" width=\"602\" height=\"345\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/E\u0301RABLE-OOH-2-300x172.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/E\u0301RABLE-OOH-2.png 512w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/> <img loading=\"lazy\" class=\"aligncenter wp-image-78295\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/E\u0301RABLE-OOH-1-300x169.png\" alt=\"\" width=\"566\" height=\"319\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/E\u0301RABLE-OOH-1-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/E\u0301RABLE-OOH-1.png 512w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Les produits d\u2019e\u0301rable ont de\u0301ja\u0300 une place privile\u0301gie\u0301e dans le c\u0153ur des Que\u0301be\u0301cois, mais ils ne sont encore trop souvent associe\u0301s qu\u2019au de\u0301jeuner, aux cre\u0302pes, aux gaufres, aux desserts \u00bb explique Myle\u0300ne Denicolai\u0308, Directrice, Promotion et de\u0301veloppement des marche\u0301s des PPAQ. \u00ab Avec notre nouvelle campagne, on a voulu mettre en valeur toute la polyvalence de l\u2019E\u0301rable et rappeler aux Que\u0301be\u0301cois que l\u2019E\u0301rable, c\u2019est bon dans tout. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/PM94_fimZvw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">En se lanc\u0327ant dans le mandat, on a e\u0301te\u0301 impressionne\u0301s par le nombre d\u2019utilisations possibles de l\u2019E\u0301rable dans notre quotidien. C\u2019est limite exage\u0301re\u0301. C\u2019est la\u0300 qu\u2019on a lance\u0301 a\u0300 la blague que c\u2019e\u0301tait un peu le Claude Legault des ingre\u0301dients. Finalement, c\u0327a a colle\u0301, pour ne pas faire de mauvais jeu de mots \u00bb pre\u0301cisent Xavier Blais et Maxime Saute\u0301, directeurs de cre\u0301ation chez Rethink.<\/span><\/p><\/blockquote>\n<p>La campagne s&rsquo;appuie sur des codes visuels de marque rafrai\u0302chis, tout en mettant en valeur l\u2019e\u0301rable a\u0300 travers des contextes d\u2019utilisation qui sont moins communs ou moins connus. La signature \u00ab Incroyable E\u0301rable \u00bb demeure au centre des communications de marque.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/MzW7zxrAcD0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-78294\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/\u00c9RABLE-MAGAZINE-300x200.png\" alt=\"\" width=\"614\" height=\"409\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/\u00c9RABLE-MAGAZINE-300x200.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/\u00c9RABLE-MAGAZINE-768x512.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/\u00c9RABLE-MAGAZINE-1024x683.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/\u00c9RABLE-MAGAZINE-272x182.png 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/\u00c9RABLE-MAGAZINE.png 1600w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/> <img loading=\"lazy\" class=\"aligncenter wp-image-78298\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/E\u0301RABLE-OOH-4-300x169.png\" alt=\"\" width=\"588\" height=\"331\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/E\u0301RABLE-OOH-4-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/E\u0301RABLE-OOH-4.png 512w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez les r\u00e9centes <a href=\"https:\/\/isarta.com\/infos\/tag\/campagne\/\" target=\"_blank\" rel=\"noopener\">campagnes de l&rsquo;industrie ici<\/a>.<\/strong><\/p>\n<\/div>\n<div><span style=\"font-family: arial, sans-serif;\"><b>Cr\u00e9dits: <\/b><\/span><\/div>\n<div>\n<ul>\n<li dir=\"ltr\">Annonceur : PPAQ (\u00c9rable du Qu\u00e9bec) &#8211;<\/li>\n<li dir=\"ltr\">Agence : Rethink<\/li>\n<li dir=\"ltr\">Direction de cr\u00e9ation : Nicolas Quintal<\/li>\n<li dir=\"ltr\">Cr\u00e9ation : Xavier Blais, Charles C\u00f4t\u00e9, Mathieu Lacombe, Maxime Saut\u00e9<\/li>\n<li dir=\"ltr\">Strat\u00e9gie: Pascal Routhier<\/li>\n<li dir=\"ltr\">Service-conseil : M\u00e9lanie Ch\u00e2teauneuf, Victor Brunton<\/li>\n<li dir=\"ltr\">Production d\u2019agence : Marie-Pi\u00e8re Poulin, Katia Dupuy<\/li>\n<li dir=\"ltr\">Production : Nova Film &#8211; Charles Gaudreau, Camille Perras<\/li>\n<li dir=\"ltr\">R\u00e9alisation : Fran\u00e7ois Lallier<\/li>\n<li dir=\"ltr\">Direction de la photographie : Maxime Valsan<\/li>\n<li dir=\"ltr\">Post-Production : Studio \u00c9l\u00e9ment<\/li>\n<li dir=\"ltr\">Son : Circonflex &#8211; Pascal Desjardins<\/li>\n<li dir=\"ltr\">Production imprim\u00e9e : Rethink<\/li>\n<li dir=\"ltr\">M\u00e9dia : Espace M &#8211; Alexandre Duhaime, Vickie Dugas, Ahmed Megdiche, Danny Gauthier<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" 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