{"id":78389,"date":"2020-09-14T12:28:48","date_gmt":"2020-09-14T16:28:48","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=78389"},"modified":"2020-09-14T14:56:39","modified_gmt":"2020-09-14T18:56:39","slug":"la-vie-chante-une-nouvelle-campagne-de-belairdirect-signee-sid-lee","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-vie-chante-une-nouvelle-campagne-de-belairdirect-signee-sid-lee\/","title":{"rendered":"\u00ab\u00a0La vie chante \u00bb : une nouvelle campagne de belairdirect sign\u00e9e Sid Lee"},"content":{"rendered":"<p><strong>\u00a0<img loading=\"lazy\" class=\"aligncenter wp-image-78390\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/belairdirect-300x118.png\" alt=\"\" width=\"531\" height=\"209\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/belairdirect-300x118.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/belairdirect-768x301.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/belairdirect-1024x401.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/belairdirect.png 1192w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/strong><\/p>\n<p><span style=\"font-size: 10px;\">14\u00a0septembre\u00a02020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>La nouvelle campagne publicitaire entra\u00eenante et anim\u00e9e de belairdirect montre \u00e0 quel point il est facile de soumettre et suivre une r\u00e9clamation apr\u00e8s un accident d\u2019auto gr\u00e2ce \u00e0 l\u2019application mobile.<\/strong> <\/span><\/p>\n<p>La voiture qui soudainement prend vie et se r\u00e9jouit d\u2019\u00eatre r\u00e9par\u00e9e illustre bien que lorsque \u00e7a tourne mal, belairdirect s\u2019occupe de tout pour que la vie chante \u00e0 nouveau.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/ujVWO1oAKu0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La campagne \u00ab\u00a0La vie chante\u00a0\u00bb de belairdirect montre qu\u2019on peut soumettre une r\u00e9clamation rapidement et facilement en quelques clics sur l\u2019application mobile. Entre autres choses, l\u2019application mobile de belairdirect permet aux clients de soumettre une r\u00e9clamation et d\u2019en faire le suivi ainsi que de t\u00e9l\u00e9verser des images, ce qui les rassure quant \u00e0 la bonne prise en charge de leur dossier.<\/p>\n<p>Les assurances sont trop importantes pour \u00eatre compliqu\u00e9es et les outils num\u00e9riques de belairdirect simplifient l\u2019exp\u00e9rience du client \u00e0 toutes les \u00e9tapes de la r\u00e9clamation.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Les nouvelles ont \u00e9t\u00e9 particuli\u00e8rement d\u00e9solantes au cours des derniers mois et nous esp\u00e9rons que cette campagne amusante saura divertir et faire sourire les gens\u00a0\u00bb, a d\u00e9clar\u00e9 Marie-Pierre Leclerc, vice-pr\u00e9sidente, Marketing et Strat\u00e9gie num\u00e9rique chez belairdirect. \u00ab\u00a0Nous voulons simplifier la vie des gens pendant une p\u00e9riode qui peut leur sembler difficile. Illustrer le processus de r\u00e9clamation de fa\u00e7on l\u00e9g\u00e8re et ludique d\u00e9montre la simplicit\u00e9 que nous promettons \u00e0 nos clients. Bien que divertissante, cette campagne cible notre besoin universel de se sentir en contr\u00f4le, une chose moins \u00e9vidente ces jours-ci. Gr\u00e2ce au processus de r\u00e9clamation et aux outils num\u00e9riques de belairdirect, les clients seront ma\u00eetres de la situation en sachant que leur r\u00e9clamation est trait\u00e9e ad\u00e9quatement.\u00a0\u00bb\u00a0<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/3_90erbq8M0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La campagne \u00ab\u00a0La vie chante\u00a0\u00bb montre une voiture anim\u00e9e qui prend vie lorsqu\u2019elle comprend qu\u2019elle est en train d\u2019\u00eatre r\u00e9par\u00e9e. La confiance ressentie lorsqu\u2019on fait affaire avec belairdirect donne le ton \u00e0 cette publicit\u00e9 chant\u00e9e.<\/p>\n<p>Cette campagne nationale 360\u00b0 comprend des publicit\u00e9s qui seront diffus\u00e9es \u00e0 la t\u00e9l\u00e9vision, en ligne, \u00e0 la radio et dans les cin\u00e9mas, des publicit\u00e9s num\u00e9riques et sur les m\u00e9dias sociaux.<\/p>\n<p><strong>Cr\u00e9dits\u00a0:<\/strong><\/p>\n<ul>\n<li>belairdirect\u00a0: Marie-Pierre Leclerc, Evelyne Lepage, Marie-Claude Filion<\/li>\n<li>Agence\u00a0: Sid Lee<\/li>\n<li>Maison de production\u00a0: Ruffian<\/li>\n<li>R\u00e9alisation\u00a0: The Bobbsey Twins from Homicide<\/li>\n<li>Post-production\u00a0: Saints Editorial, Embassy VFX, Alter Ego, Fort York VFX<\/li>\n<li>Audio\u00a0:\u00a0 Vapor RMW &amp; BLVD<\/li>\n<li>Placement m\u00e9dia\u00a0: PHD Montreal<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span 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