{"id":78452,"date":"2020-09-16T11:06:44","date_gmt":"2020-09-16T15:06:44","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=78452"},"modified":"2020-09-16T11:06:44","modified_gmt":"2020-09-16T15:06:44","slug":"lagence-minimal-signe-une-campagne-illustree-pour-les-15-ans-du-college-des-administrateurs-des-societes","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lagence-minimal-signe-une-campagne-illustree-pour-les-15-ans-du-college-des-administrateurs-des-societes\/","title":{"rendered":"L\u2019agence Minimal signe une campagne illustr\u00e9e pour les 15 ans du Coll\u00e8ge des administrateurs des soci\u00e9t\u00e9s"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-78465\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-3-300x169.jpeg\" alt=\"\" width=\"596\" height=\"336\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-3-300x169.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-3-768x432.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-3-1024x576.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-3.jpeg 1920w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">16\u00a0septembre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong><a href=\"https:\/\/fernandezcom.us6.list-manage.com\/track\/click?u=ce8a8b547a1ebe18accb9d5a8&amp;id=155e9af389&amp;e=5de015d068\" target=\"_blank\" rel=\"noopener\">L\u2019agence Minimal<\/a> signe la nouvelle campagne publicitaire toute en illustrations du Coll\u00e8ge des administrateurs de soci\u00e9t\u00e9s (CAS) cr\u00e9\u00e9e \u00e0 l\u2019occasion des 15 ans de cette institution reconnue dans tous les milieux d\u2019affaires qu\u00e9b\u00e9cois.<\/strong><\/span><\/p>\n<p>La campagne vise \u00e0 promouvoir la nouvelle identit\u00e9 visuelle du Coll\u00e8ge, d\u00e9velopp\u00e9e pour son 15e anniversaire, et \u00e0 r\u00e9affirmer son r\u00f4le de leader de la formation en gouvernance de soci\u00e9t\u00e9s. La campagne vivra notamment gr\u00e2ce \u00e0 une s\u00e9rie d\u2019illustrations, reflet du dynamisme et de la vision du Coll\u00e8ge.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/398886773?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous avons choisi cette forme de communication mall\u00e9able, car elle met efficacement en perspective les caract\u00e9ristiques de chacune des formations disponibles dans l\u2019offre du CAS, gr\u00e2ce \u00e0 l\u2019approche unique de l\u2019illustrateur Luc Melanson\u00a0\u00bb, affirme Pierre-Emmanuel Messier, associ\u00e9 et directeur de la cr\u00e9ation chez Minimal.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-78466\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-2-300x169.jpeg\" alt=\"\" width=\"586\" height=\"330\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-2-300x169.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-2-768x432.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-2-1024x576.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-2.jpeg 1920w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/> <img loading=\"lazy\" class=\"aligncenter  wp-image-78467\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-300x169.jpeg\" alt=\"\" width=\"627\" height=\"353\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-300x169.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-768x432.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-1024x576.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal.jpeg 1920w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/p>\n<p>La campagne int\u00e9gr\u00e9e se d\u00e9ploiera partout \u00e0 Montr\u00e9al et \u00e0 Qu\u00e9bec au cours des prochains mois, par l\u2019entremise de la t\u00e9l\u00e9vision et de l\u2019affichage num\u00e9rique.<\/p>\n<p>\u00c0 noter que Minimal a \u00e9galement revu l\u2019image de marque du CAS ce printemps. L\u2019embl\u00e8me remodel\u00e9 met en relief la collaboration, la coh\u00e9sion, la concertation et le courage, toutes des valeurs intrins\u00e8ques \u00e0 la gouvernance et ch\u00e8res aux yeux du Coll\u00e8ge.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-78464\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-4-300x169.jpeg\" alt=\"\" width=\"604\" height=\"340\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-4-300x169.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-4-768x432.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-4-1024x576.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-4.jpeg 1920w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/> <img loading=\"lazy\" class=\"aligncenter  wp-image-78463\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-5-300x169.jpeg\" alt=\"\" width=\"602\" height=\"339\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-5-300x169.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-5-768x432.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-5-1024x576.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/minimal-5.jpeg 1920w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">La nouvelle image marque un virage important pour le Coll\u00e8ge. Nous nous sommes inspir\u00e9s de son histoire et de sa vision d\u2019avenir pour cr\u00e9er une image de marque distinctive\u2009et forte \u00bb, mentionne Pierre-Emmanuel Messier.<\/span><\/p><\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_78452\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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