{"id":78696,"date":"2020-09-23T11:14:51","date_gmt":"2020-09-23T15:14:51","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=78696"},"modified":"2020-09-24T16:25:00","modified_gmt":"2020-09-24T20:25:00","slug":"squ4q-signe-la-nouvelle-campagne-publicitaire-du-college-saint-hilaire","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/squ4q-signe-la-nouvelle-campagne-publicitaire-du-college-saint-hilaire\/","title":{"rendered":"SQU4D signe la nouvelle campagne publicitaire du Coll\u00e8ge Saint-Hilaire"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-78697\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/Visuel03_CSH-01-300x135.png\" alt=\"\" width=\"560\" height=\"252\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/Visuel03_CSH-01-300x135.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/Visuel03_CSH-01-768x345.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/Visuel03_CSH-01-1024x460.png 1024w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">23 septembre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>L\u2019agence de communication marketing <a href=\"http:\/\/www.squ4d.ca\" target=\"_blank\" rel=\"noopener\">SQU4D<\/a> est fi\u00e8re d\u2019\u00eatre derri\u00e8re la plus r\u00e9cente campagne publicitaire du Coll\u00e8ge Saint-Hilaire.<\/strong> <\/span><\/p>\n<p>Cet \u00e9tablissement d\u2019enseignement secondaire priv\u00e9, situ\u00e9 \u00e0 Mont-Saint-Hilaire en Mont\u00e9r\u00e9gie, a voulu se d\u00e9marquer en se pr\u00e9sentant d\u2019une autre fa\u00e7on, gr\u00e2ce \u00e0 une campagne publicitaire forte qui d\u00e9montre son dynamisme et sa proactivit\u00e9 malgr\u00e9 tout le contexte actuel de la COVID-19.<\/p>\n<p>La premi\u00e8re d\u00e9clinaison de la campagne publicitaire con\u00e7ue par SQU4D se pr\u00e9sente sous forme d\u2019une capsule vid\u00e9o diffus\u00e9e sur YouTube mettant en vedette les \u00e9l\u00e8ves, les professeurs et le personnel du Coll\u00e8ge Saint-Hilaire.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/pR_ymWVklIE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La vid\u00e9o est une \u00ab\u00a0portes ouvertes ludiques interactives\u00a0\u00bb durant laquelle on d\u00e9couvre, au moyen d\u2019un quiz virtuel anim\u00e9 par deux \u00e9l\u00e8ves, l\u2019environnement exceptionnel et les atouts uniques de cet \u00e9tablissement d\u2019enseignement r\u00e9put\u00e9.<\/p>\n<p>La seconde d\u00e9clinaison de la campagne publicitaire sign\u00e9e SQU4D est constitu\u00e9e de deux super panneaux situ\u00e9s le long de l\u2019autoroute 20 \u00e0 Sainte-Julie, en direction de Montr\u00e9al.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/puJI5YR_SoY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Le logo vert et blanc, entour\u00e9 d\u2019une pomme caract\u00e9ristique \u00e0 la r\u00e9gion de la Mont\u00e9r\u00e9gie et au Coll\u00e8ge Saint-Hilaire, arbore le slogan \u00ab\u00a0Ici on avance\u00a0\u00bb, ainsi qu\u2019une \u00e9tudiante heureuse de pouvoir poursuivre son \u00e9ducation en p\u00e9riode de pand\u00e9mie. Le volet de cette campagne publicitaire, avec un message similaire, s\u2019\u00e9tendra sur Facebook et via Google Ads.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-78698\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/Visuel01_CSH-01-300x135.png\" alt=\"\" width=\"627\" height=\"282\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/Visuel01_CSH-01-300x135.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/Visuel01_CSH-01-768x345.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/Visuel01_CSH-01-1024x460.png 1024w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">SQU4D avait comme mandat de d\u00e9montrer que le Coll\u00e8ge Saint-Hilaire est toujours all\u00e9 de l\u2019avant avec ses activit\u00e9s d\u2019enseignement malgr\u00e9 le confinement et la pand\u00e9mie. Avec la vid\u00e9o interactive sur YouTube, nous voulions trouver une fa\u00e7on originale d\u2019interpeller les jeunes sur une plateforme qu\u2019ils connaissent bien, en plus de d\u00e9montrer l\u2019excellente r\u00e9putation du Coll\u00e8ge Saint-Hilaire et la qualit\u00e9 de l\u2019enseignement qui y est offert\u00a0\u00bb, indique Anne Durocher, directrice marketing de l\u2019agence de communication SQU4D.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/sCNzZYgA4I0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">L\u2019\u00e9quipe de SQU4D a offert au Coll\u00e8ge Saint-Hilaire un accompagnement professionnel et personnalis\u00e9 qui nous a permis de voir diff\u00e9remment notre approche marketing. Bien que la campagne publicitaire du Coll\u00e8ge ne soit pas termin\u00e9e, nous avons d\u00e9j\u00e0 d\u00e9pass\u00e9 nos attentes en termes de visibilit\u00e9 et de notori\u00e9t\u00e9.\u00a0Nous voulions d\u00e9montrer la qualit\u00e9 de notre \u00e9tablissement et de notre enseignement et SQU4D a trouv\u00e9 le ton qui nous d\u00e9finit parfaitement\u00a0\u00bb, mentionne Jean-Fran\u00e7ois Guay, directeur g\u00e9n\u00e9ral du Coll\u00e8ge Saint-Hilaire.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/oJXWPMzoHHw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_78696\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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