{"id":78707,"date":"2020-09-23T14:28:41","date_gmt":"2020-09-23T18:28:41","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=78707"},"modified":"2020-09-23T14:28:41","modified_gmt":"2020-09-23T18:28:41","slug":"laurent-duvernay-tardif-lance-le-defi-actif-aux-athletes-dici-pour-sports-experts","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/laurent-duvernay-tardif-lance-le-defi-actif-aux-athletes-dici-pour-sports-experts\/","title":{"rendered":"Laurent Duvernay-Tardif lance le \u00ab\u00a0D\u00e9fi Actif\u00a0\u00bb aux athl\u00e8tes d\u2019ici pour Sports Experts"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-78708\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/laurent-duvernay-tardif-sport-expert-300x163.png\" alt=\"\" width=\"556\" height=\"302\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/laurent-duvernay-tardif-sport-expert-300x163.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/laurent-duvernay-tardif-sport-expert.png 678w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">23 septembre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>\u00a0Sports Experts lance une nouvelle campagne vid\u00e9o sur ses plateformes sociales.<\/strong> <\/span><\/p>\n<p>La campagne ludique pr\u00e9sente des athl\u00e8tes qui rel\u00e8vent un d\u00e9fi d\u2019exercices lanc\u00e9 par Laurent Duvernay-Tardif.<\/p>\n<p>On y retrouve Kim Gingras, danseuse professionnelle, Alexis Lafreni\u00e8re, joueur de hockey, Sarah-Jade Bleau, danseuse professionnelle, et Meaghan Benfeito, plongeuse olympique canadienne.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/T7rhYhCmAMI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u00c0 partir du 23 septembre, la vid\u00e9o sera diffus\u00e9e sur les comptes Facebook, Instagram et YouTube de Sports Experts pour encourager la communaut\u00e9 de Sports Experts\u00a0\u00e0 bouger et \u00e0 interagir avec la vid\u00e9o, tout en mettant en valeur des athl\u00e8tes qu\u00e9b\u00e9cois de haut niveau.<\/p>\n<p>De courts extraits du vid\u00e9o et des photos seront \u00e9galement partag\u00e9s sur les plateformes sociales des athl\u00e8tes.<\/p>\n<p>Le tournage a dur\u00e9 deux jours, dont une journ\u00e9e \u00e0 l\u2019Institut national du sport du Qu\u00e9bec (INS Qu\u00e9bec), partenaire de longue date de Sports Experts. Toutes les pr\u00e9cautions n\u00e9cessaires \u00e9taient mises en place et la distanciation physique a \u00e9t\u00e9 respect\u00e9e en tout temps.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Malgr\u00e9 la situation exceptionnelle cette ann\u00e9e, avec la saison du retour \u00e0 l\u2019\u00e9cole on remarque encore un retour \u00e0 la pratique r\u00e9guli\u00e8re d\u2019activit\u00e9 physique. L\u2019arriv\u00e9e de l\u2019automne pousse les gens \u00e0 se motiver et reprendre leur routine pour garder la forme, ou \u00e0 d\u00e9couvrir de nouveaux sports, explique Jacques Drolet, vice-pr\u00e9sident associ\u00e9, Marketing, Sports Experts.\u00a0La vid\u00e9o est un clin d\u2019\u0153il au retour \u00e0 l\u2019activit\u00e9 physique avec la collaboration de plusieurs athl\u00e8tes qu\u00e9b\u00e9cois talentueux. \u00bb<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">C\u2019\u00e9tait la premi\u00e8re fois que l\u2019on organisait une production vid\u00e9o de ce genre avec le client. Nous croyons fortement que cette strat\u00e9gie saura rejoindre une large audience et r\u00e9ellement engager les abonn\u00e9s \u00e0 interagir avec la marque Sports Experts. \u00bb, pr\u00e9cise Anick Lacroix,directrice de comptes, strat\u00e9gie et contenu num\u00e9rique chez bicom.<\/span><\/p><\/blockquote>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Client\u00a0: Sports Experts<\/li>\n<li>Agence\u00a0: bicom<\/li>\n<li>Strat\u00e9gie num\u00e9rique\u00a0: bicom<\/li>\n<li>Cr\u00e9ation et production vid\u00e9o\u00a0: Matthew Smith Films &amp; Moonstruhk<\/li>\n<li>Maquillage &amp; Coiffure\u00a0: Anissa Zabala<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_78707\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/laurent-duvernay-tardif-lance-le-defi-actif-aux-athletes-dici-pour-sports-experts\/\"  data-item_title=\"Laurent Duvernay-Tardif lance le \u00ab\u00a0D\u00e9fi Actif\u00a0\u00bb aux athl\u00e8tes d\u2019ici pour Sports Experts\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/laurent-duvernay-tardif-sport-expert.png\"  data-item_date=\"2020-09-23T14:28:41-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Sports Experts lance une nouvelle campagne vid\u00e9o sur ses plateformes sociales.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_78707\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/laurent-duvernay-tardif-lance-le-defi-actif-aux-athletes-dici-pour-sports-experts\/\"  data-item_title=\"Laurent Duvernay-Tardif lance le \u00ab\u00a0D\u00e9fi Actif\u00a0\u00bb aux athl\u00e8tes d\u2019ici pour Sports Experts\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/09\/laurent-duvernay-tardif-sport-expert.png\"  data-item_date=\"2020-09-23T14:28:41-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":78708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,186,233,1176,423],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/78707"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=78707"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/78707\/revisions"}],"predecessor-version":[{"id":78709,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/78707\/revisions\/78709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/78708"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=78707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=78707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=78707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}