{"id":78994,"date":"2020-10-05T12:15:22","date_gmt":"2020-10-05T16:15:22","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=78994"},"modified":"2020-10-05T14:27:32","modified_gmt":"2020-10-05T18:27:32","slug":"sid-lee-signe-la-nouvelle-campagne-dhelix-pour-videotron","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sid-lee-signe-la-nouvelle-campagne-dhelix-pour-videotron\/","title":{"rendered":"Sid Lee signe la nouvelle campagne d&rsquo;Helix pour Vid\u00e9otron"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-79000\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/helix-300x149.png\" alt=\"\" width=\"648\" height=\"322\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/helix-300x149.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/helix-768x381.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/helix.png 902w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">5 octobre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Pour souligner la premie\u0300re anne\u0301e du lancement d\u2019Helix, Vide\u0301otron lance une nouvelle campagne de\u0301montrant les multiples fonctions de sa technologie.<\/strong><\/span><\/p>\n<p>Toujours sous la signature \u00ab Helix, c\u0327a comprend tout \u00bb, les nouveaux messages usent d\u2019une approche cine\u0301matographique surprenante pour illustrer a\u0300 quel point les utilisateurs peuvent prendre le contro\u0302le de leur maison connecte\u0301e. Une plateforme cre\u0301ative pense\u0301e et re\u0301alise\u0301e par Sid Lee.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/_dStHKnwbRQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Notre vie s\u2019est comple\u0300tement transforme\u0301e au cours des derniers mois et nous souhaitons montrer comment une technologie comme Helix facilite et ame\u0301liore le quotidien des familles connecte\u0301es \u00bb, souligne Simon Parent, Directeur principal, Marque, production et me\u0301dia chez Vide\u0301otron. \u00ab Ces messages cre\u0301atifs et image\u0301s mettent en sce\u0300ne des sce\u0301narios dans lesquels les gens peuvent se reconnai\u0302tre, en plus de de\u0301couvrir des fonctionnalite\u0301s pratiques et amusantes. \u00bb<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">La te\u0301le\u0301 et l\u2019internet font partie de notre routine, nous avons donc transporte\u0301 les gens dans un univers ou\u0300 les utilisateurs contro\u0302lent l\u2019histoire gra\u0302ce a\u0300 Helix. Jouant sur l\u2019imagination, l\u2019ide\u0301e est de faire transparai\u0302tre les nombreuses fac\u0327ons dont ce produit peut e\u0302tre le complice de nos vies \u00bb, ajoute Marilyse Dionne, directrice de la strate\u0301gie chez Sid Lee.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/v9HtQKyVhWc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Comprenant des de\u0301clinaisons en affichage, a\u0300 la te\u0301le\u0301vision, sur le web et sur les re\u0301seaux sociaux, cette campagne est diffuse\u0301e jusqu\u2019au 15 novembre.<\/p>\n<p><strong>Cre\u0301dits<\/strong><\/p>\n<ul>\n<li>Client : Vide\u0301otron \u2013 Simon Parent, Jessica Sanchez, Marjolaine Leclerc, Isabelle Marty<\/li>\n<li>Agence : Sid Lee<\/li>\n<li>Directeur exe\u0301cutif de cre\u0301ation: Alex Bernier<\/li>\n<li>Direction de cre\u0301ation : Maxime Paiement<\/li>\n<li>E\u0301quipe cre\u0301ative : Simon Caspar, Pierre-Luc Loranger, Sarah Lemire, Myranda Bouchard<\/li>\n<li>Direction conseil : Sylvie Cre\u0302te<\/li>\n<li>E\u0301quipe conseil : Sarah Brochet<\/li>\n<li>Strate\u0301gie : Marylise Dionne<\/li>\n<li>Re\u0301alisation : Franc\u0327ois Jaros<\/li>\n<li>Maison de production : Colab Studio<\/li>\n<li>Direction photo : Nicolas Bolduc, Jessica Lee Gagne\u0301<\/li>\n<li>Production: Dereck Kennedy, Daniel Laforest<\/li>\n<li>Post-production : Mels<\/li>\n<li>Studio de son: Cult Nation<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_78994\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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