{"id":79027,"date":"2020-10-05T11:26:50","date_gmt":"2020-10-05T15:26:50","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=79027"},"modified":"2020-10-05T11:26:50","modified_gmt":"2020-10-05T15:26:50","slug":"une-premiere-campagne-integree-pour-exceldor-en-collaboration-avec-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-premiere-campagne-integree-pour-exceldor-en-collaboration-avec-lg2\/","title":{"rendered":"Une premie\u0300re campagne int\u00e9gr\u00e9e pour Exceldor en collaboration avec lg2"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-79028 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/1.-still_lg2_exceldor-300x169.png\" alt=\"\" width=\"549\" height=\"309\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/1.-still_lg2_exceldor-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/1.-still_lg2_exceldor-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/1.-still_lg2_exceldor-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/1.-still_lg2_exceldor.png 1920w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">5 octobre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Exceldor se donne les moyens de ses ambitions avec sa toute nouvelle campagne comple\u0300tement inte\u0301gre\u0301e, de\u0301ploye\u0301e de\u0300s aujourd\u2019hui partout au Que\u0301bec.<\/strong><\/span><\/p>\n<p>Il s\u2019agit de la premie\u0300re offensive d\u2019envergure apre\u0300s que la coope\u0301rative, fie\u0300rement que\u0301be\u0301coise, ait entame\u0301 un repositionnement de sa marque. Cette campagne, au ton sympathique, est de\u0301ploye\u0301e sur le web, a\u0300 la te\u0301le\u0301vision et dans les magazines.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/BdeO7JklBXY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Les nouveaux messages mettent a\u0300 l&rsquo;avant-plan le quotidien des diffe\u0301rents acteurs de la coope\u0301rative, l\u2019aspect local de sa production de me\u0302me que sa mission d\u2019offrir de la volaille de qualite\u0301.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-79029 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/2.-lg2_exceldor_imprime_Exceldor_frette-300x200.jpg\" alt=\"\" width=\"488\" height=\"325\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/2.-lg2_exceldor_imprime_Exceldor_frette-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/2.-lg2_exceldor_imprime_Exceldor_frette-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/2.-lg2_exceldor_imprime_Exceldor_frette-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/2.-lg2_exceldor_imprime_Exceldor_frette-272x182.jpg 272w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/><\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">Aujourd\u2019hui plus que jamais, l\u2019aspect local est au c\u0153ur de nos pre\u0301occupations quotidiennes. Nous voulions une campagne capable de faire rayonner notre coope\u0301rative afin de de\u0301montrer clairement qu\u2019en choisissant Exceldor, on choisit du poulet d\u2019ici, qui encourage les e\u0301leveurs d\u2019ici. Au-dela\u0300 des produits que nous offrons, notre coope\u0301rative repre\u0301sente e\u0301galement le milieu agricole du Que\u0301bec et des employe\u0301s empreints d\u2019une grande fierte\u0301. Pour arriver a\u0300 mettre en images ces aspects diffe\u0301renciateurs qui nous de\u0301finissent, nous nous devions de faire affaire avec un partenaire de taille. lg2 est un choix tout de\u0301signe\u0301 pour nous accompagner et atteindre nos nouveaux objectifs \u00bb, affirme E\u0301lodie Fournier, directrice communication-marketing chez Exceldor.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/xzYsLvNwvoY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">C&rsquo;est une belle fierte\u0301 pour lg2 d&rsquo;accompagner une coope\u0301rative de chez nous a\u0300 grandir. Bien que plusieurs marques jouent la carte de l\u2019entreprise locale, on doute parfois si c\u2019est vrai ou non. La campagne voulait jouer sur ce doute, et affirmer que Exceldor est bel et bien une coop d\u2019ici \u00bb, opine Luc du Sault, associe\u0301, vice-pre\u0301sident cre\u0301ation chez lg2.<\/span><\/p><\/blockquote>\n<p>La coope\u0301rative a choisi l\u2019agence lg2 au de\u0301but de l\u2019anne\u0301e 2020 pour le de\u0301ploiement de l\u2019ensemble de ses actions de communication et de marketing.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-79030 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/3.-lg2_exceldor_imprime_meteo-300x200.jpg\" alt=\"\" width=\"579\" height=\"386\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/3.-lg2_exceldor_imprime_meteo-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/3.-lg2_exceldor_imprime_meteo-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/3.-lg2_exceldor_imprime_meteo-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/3.-lg2_exceldor_imprime_meteo-272x182.jpg 272w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/LtH3XRvgrb8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Exceldor continue sa lance\u0301e, et cette campagne est la suite logique. Une refonte comple\u0300te des emballages est e\u0301galement en cours et sera suivie par l\u2019actualisation de son e\u0301cosyste\u0300me nume\u0301rique, toujours accompagne\u0301 par lg2.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/XiLgreYK874\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Qk0t8khGftc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_79027\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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