{"id":79052,"date":"2020-10-05T08:54:54","date_gmt":"2020-10-05T12:54:54","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=79052"},"modified":"2020-10-05T23:43:22","modified_gmt":"2020-10-06T03:43:22","slug":"bob-et-vins-arterra-canada-font-la-promotion-des-vins-embouteilles-au-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bob-et-vins-arterra-canada-font-la-promotion-des-vins-embouteilles-au-quebec\/","title":{"rendered":"Bob et Vins Arterra Canada font la promotion des vins embouteill\u00e9s au Qu\u00e9bec"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-79053 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/Visuel_Arterra-BIQ-300x150.jpg\" alt=\"\" width=\"578\" height=\"289\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/Visuel_Arterra-BIQ-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/Visuel_Arterra-BIQ-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/Visuel_Arterra-BIQ-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/Visuel_Arterra-BIQ.jpg 1920w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">5 octobre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Vins Arterra Canada a fait appel \u00e0 Bob pour <a href=\"https:\/\/bob.ca\/fr\/nouvelles\/bob-et-vins-arterra-canada-font-la-promotion-des-vins-embouteilles-au-quebec\" target=\"_blank\" rel=\"noopener\">lancer une campagne<\/a> visant \u00e0 appuyer les efforts de la SAQ dans sa volont\u00e9 de promouvoir les vins embouteill\u00e9s au Qu\u00e9bec tout en augmentant la notori\u00e9t\u00e9 de cette gamme de vins dans son propre portefeuille de marques.<\/strong><\/span><\/p>\n<p>Dans le cadre de cette campagne parapluie, cinq vins embouteill\u00e9s au Qu\u00e9bec sont mis de l\u2019avant\u00a0: Confessions, Cliff\u00a079, F\u00e9lix\u00a0&amp;\u00a0Lucie, Liberado, et Pereira.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/rPMJFxgHzq8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Le concept\u00a0: capter cinq courts t\u00e9moignages livr\u00e9s par des personnes provenant des m\u00eames pays que les vins mis en vedette. Chacun de ces cinq individus raconte l\u2019essence et les saveurs de son pays d\u2019origine, et ce, dans un environnement qui \u00e9voque ce dernier. Et puisqu\u2019ils habitent maintenant tous au Qu\u00e9bec, ils ont \u00ab\u00a0Le meilleur des deux mondes\u00a0\u00bb, tout comme les vins qu\u2019ils nous pr\u00e9sentent.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/9tMiKNwQ5Rw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Cette campagne est actuellement diffus\u00e9e \u00e0 la t\u00e9l\u00e9vision, sur LaPresse+ et dans les m\u00e9dias sociaux. Elle se d\u00e9ploie sous forme de <em>prerolls<\/em> vid\u00e9o de 15\u00a0secondes, de GIF et de photos en carrousel.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/McD6ncmz2zg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Cr\u00e9er cette nouvelle campagne avec Vins Arterra Canada nous permet, encore une fois, de d\u00e9montrer la pertinence du savoir-faire qu\u00e9b\u00e9cois. La mission de Vins Arterra Canada nous donne le levier n\u00e9cessaire pour contribuer \u00e0 l\u2019\u00e9conomie d\u2019ici\u00a0\u00bb, souligne Anick Bouchard, strat\u00e8ge chez Bob.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Jq1G81eQhOU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>CR\u00c9DITS<\/p>\n<ul>\n<li>Client\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <a href=\"https:\/\/www.arterracanada.com\/About-Us?ocmsLang=fr\">Vins Arterra Canada<\/a><\/li>\n<li>Agence\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <a href=\"https:\/\/bob.ca\/\">Bob<\/a><\/li>\n<li>Production\u00a0: \u00a0\u00a0\u00a0\u00a0 <a href=\"https:\/\/pasdefruit.com\/)\">Pas de fruit<\/a><\/li>\n<li>M\u00e9dias\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <a href=\"https:\/\/www.phdmedia.com\/\">PHD<\/a><\/li>\n<\/ul>\n<div 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