{"id":79133,"date":"2020-10-07T19:17:15","date_gmt":"2020-10-07T23:17:15","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=79133"},"modified":"2020-10-07T19:17:15","modified_gmt":"2020-10-07T23:17:15","slug":"lg2-modernise-lexperience-de-marque-de-new-look","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-modernise-lexperience-de-marque-de-new-look\/","title":{"rendered":"lg2 modernise l&rsquo;exp\u00e9rience de marque de New Look"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-79135\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/newlook-300x168.png\" alt=\"\" width=\"618\" height=\"346\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/newlook-300x168.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/newlook.png 700w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">7 octobre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>New Look se re\u0301affirme en tant que chef de file de son industrie en mettant l\u2019accent sur son savoir-faire, sa passion et l\u2019importance qu\u2019il accorde au design en modernisant son expe\u0301rience de marque pour re\u0301pondre aux nouvelles demandes des consommateurs.<\/strong><\/span><\/p>\n<p>Avec le soutien de lg2, tant pour l\u2019aider a\u0300 revoir son positionnement de marque qu\u2019a\u0300 l\u2019accompagner dans la restructuration de son offre, New Look a pu poursuivre la transformation globale de sa marque.<\/p>\n<p>Le coup d\u2019envoi de cet important exercice de repositionnement est donne\u0301 avec le de\u0301voilement d\u2019une nouvelle identite\u0301 de marque et une campagne d\u2019envergure imagine\u0301e pour rendre ce changement marquant pour le consommateur.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/ILXO_zDFPW8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Ce grand chantier, effectue\u0301 en plusieurs phases, se de\u0301clinera e\u0301galement tre\u0300s biento\u0302t a\u0300 travers une expe\u0301rience client optimise\u0301e en ligne et en magasin.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">\u00ab En tant que chef de file national de la lunetterie et de la sante\u0301 oculaire, New Look a comme ro\u0302le d\u2019anticiper les changements et d\u2019agir afin d\u2019ame\u0301liorer l\u2019expe\u0301rience du consommateur. Depuis plus de 30 ans, notre e\u0301quipe passionne\u0301e, compose\u0301e de pre\u0300s de 800 experts, offre des soins oculaires de qualite\u0301. Maintenant, nous innovons avec l\u2019introduction d\u2019une expe\u0301rience consommateur renouvele\u0301e et l\u2019implantation de solutions technologiques exclusives qui cristallisent notre promesse d\u2019expertise et de design intelligent. Cette transformation ne pouvait se faire qu\u2019avec une entreprise d\u2019ici qui, comme nous, place l\u2019expe\u0301rience client au centre de ses re\u0301flexions \u00bb, explique Jean-Michel Maltais, vice-pre\u0301sident principal, Omnicanal, Groupe Vision New Look.<\/span><\/p><\/blockquote>\n<p><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/2.+lg2_NewLook_Lumiquais-189775.gif\" alt=\"image1\" \/><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Contribuer a\u0300 la transformation de l\u2019expe\u0301rience globale de New Look afin de cre\u0301er un re\u0301el impact positif, et ce, de fac\u0327on durable, est un exercice tre\u0300s valorisant. C\u2019est la collaboration entre nos deux entreprises d\u2019ici, additionne\u0301e a\u0300 nos diffe\u0301rentes expertises, qui ont permis d\u2019accompagner New Look dans la concre\u0301tisation de cette importante transformation. Nous avons ha\u0302te de re\u0301ve\u0301ler la suite de notre collaboration, qui s\u2019annonce tout aussi inspirante \u00bb, ajoute Marc Fortin, associe\u0301 et chef du produit chez lg2.<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">Nous sommes tre\u0300s reconnaissants envers lg2 et le partenariat que nous avons de\u0301veloppe\u0301 depuis l\u2019an dernier afin de de\u0301ployer une vision sur laquelle New Look travaillait depuis plusieurs anne\u0301es. Au c\u0153ur de la mission de New Look se situe le de\u0301sir d\u2019associer design et expertise pour livrer une vision optimale et un service hors pair. La campagne que lg2 nous a propose\u0301e porte ce message tre\u0300s efficacement \u00bb, commente Antoine Amiel, pre\u0301sident du Groupe Vision New Look.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/p6eFXqY8fXs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Figure de proue de la campagne inte\u0301gre\u0301e, l\u2019homme-lynx met en lumie\u0300re l\u2019expertise de New Look. Car qui est mieux place\u0301 pour parler de vision parfaite?<\/p>\n<p>Une autre portion de la campagne se de\u0301ploie en affichage, PLV, vide\u0301os et me\u0301dias sociaux et est re\u0301alise\u0301e avec l\u2019illustrateur que\u0301be\u0301cois Pascal Blanchet et contribue elle aussi a\u0300 promouvoir le savoir-faire de New Look ainsi que sa nouvelle identite\u0301 qui allient optome\u0301trie et design.<\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<p>Client :\u00a0Antoine Amiel, Jean-Michel Maltais, France Reimnitz, Marie-Jos\u00e9e Mercier, Michael Tovey, Jacinthe Laurendeau, Barbara Epstein, Annie-Claude Dion, Nathalie Mansouri, Arielle Bourgouin, Pierre-Marc Mazerolle<br \/>\nVice-pr\u00e9sidence : Strat\u00e9gie, cr\u00e9ation et design :\u00a0Sophie-Annick Vall\u00e9e, Nick Paget, David Kessous<br \/>\nDirection de cr\u00e9ation :\u00a0Genevi\u00e8ve Langlois, \u00c9lise Cropsal, Stuart Macmillan<br \/>\nCr\u00e9ation :\u00a0Patrick Rochon, Guillaume Ferron, Colin Beaudin, Alexine Harvey, J\u00e9r\u00e9my Hervieux, Cameron Hudson, Kyle Elich<br \/>\nDesign :\u00a0Yanick Giroux, Marie-Pier Gilbert, Claudie Grenier-C\u00f4t\u00e9, Vincent B\u00e9langer<br \/>\nStrat\u00e9gie :\u00a0Marie-Christine Ferron, Guillaume Dub\u00e9<br \/>\nService-conseil :\u00a0Julie Pilon, Ingrid Roussel, Chlo\u00e9 Drolet, Constance Delille, Jenny Pham, Karine Camirand<br \/>\nChef de contenu :\u00a0Joannie Fredette<br \/>\nProduction d&rsquo;agence :\u00a0Alexandre C\u00f4t\u00e9, Isabelle Thouin<br \/>\nMaquettiste :\u00a0Joannie Rosa<br \/>\nCharg\u00e9e de projets, production :\u00a0Marie-\u00c9lisabeth Fouquet<br \/>\nIllustration :\u00a0Pascal Blanchet<br \/>\nR\u00e9alisation :\u00a0Fran\u00e7ois St-Amand [BLVD]<br \/>\nDirecteur de la photographie :\u00a0Andr\u00e9 Turpin<br \/>\nMaison de prod.\/production :\u00a0BLVD &#8211; Emmanuelle B\u00e9rub\u00e9<br \/>\nProducteur post-production :\u00a0BLVD &#8211; \u00c9ric Lavoie<br \/>\nMaquilleur VFX :\u00a0Adrien Morot<br \/>\nStudio de son\/ing\u00e9nierie :\u00a0BLVD &#8211; Olivier Rivard et Sylvain Rioux<br \/>\nColoriste :\u00a0Beno\u00eet C\u00f4t\u00e9<br \/>\nAnimation CGI :\u00a0Eddy Chan, Raul Baeza, Simon Bussi\u00e8re<br \/>\nMontage :\u00a0Guillaume Choquette (offline) Olivier Ruel (online)<br \/>\nM\u00e9dias :\u00a0M\u00e9dialliance, Adviso<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_79133\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  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