{"id":79172,"date":"2020-10-12T12:25:41","date_gmt":"2020-10-12T16:25:41","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=79172"},"modified":"2020-10-12T16:56:57","modified_gmt":"2020-10-12T20:56:57","slug":"sid-lee-devoile-la-nouvelle-plateforme-de-marque-de-rona-le-detaillant-des-vrais-connaisseurs-en-renovation","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sid-lee-devoile-la-nouvelle-plateforme-de-marque-de-rona-le-detaillant-des-vrais-connaisseurs-en-renovation\/","title":{"rendered":"Sid Lee d\u00e9voile la nouvelle plateforme de marque de RONA, le d\u00e9taillant des vrais connaisseurs en r\u00e9novation"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-79173 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/rona-campagne-300x154.png\" alt=\"\" width=\"606\" height=\"311\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/rona-campagne-300x154.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/rona-campagne-768x393.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/rona-campagne.png 848w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">9 octobre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>RONA, une enseigne de Lowe\u2019s Canada, renouvelle sa plateforme de marque et sa tonalite\u0301 pour mieux rejoindre un segment important de consommateurs : les experts en re\u0301novation. Re\u0301alise\u0301e par Sid Lee, cette campagne est centre\u0301e sur la fierte\u0301 et le savoir-faire des re\u0301novateurs aguerris.<\/strong><\/span><\/p>\n<p>Nomme\u0301e \u00ab Pour ceux qui savent \u00bb, la campagne use d\u2019humour pour mettre en lumie\u0300re le grand niveau de connaissance des amateurs de re\u0301novation, qui comptent pour une portion importante de la cliente\u0300le du de\u0301taillant.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/GOh_twI5Hqk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Chez RONA, nous partageons cette passion pour les grands projets et les re\u0301novations avec nos clients depuis plus de 80 ans \u00bb, souligne Catherine Laporte, vice-pre\u0301sidente, Marketing et commerce e\u0301lectronique chez Lowe\u2019s Canada. \u00ab Les re\u0301novateurs qui prennent plaisir a\u0300 entreprendre et re\u0301aliser des projets de re\u0301novation et de construction nous inspirent au quotidien. Il e\u0301tait donc important pour nous de cre\u0301er des messages auxquels ils peuvent s\u2019identifier. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/9FGj8miTBXI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Les experts ont besoin de savoir que leur de\u0301taillant spe\u0301cialise\u0301 parle le me\u0302me langage qu\u2019eux \u00bb, ajoute Brian Gill, directeur de cre\u0301ation chez Sid Lee. \u00ab A\u0300 travers les messages, nous voulions communiquer que les clients de RONA savent qu\u2019ils peuvent s\u2019attendre a\u0300 rencontrer des gens aussi passionne\u0301s qu\u2019eux dans les rayons. \u00bb<\/span><\/p><\/blockquote>\n<p>La campagne se de\u0301cline sur le web, a\u0300 la te\u0301le\u0301, a\u0300 la radio, et aussi en affichage.<\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Cre\u0301dits<\/strong><\/p>\n<ul>\n<li>Client : Lowe\u2019s Canada<\/li>\n<li>Agence : Sid Lee<\/li>\n<li>Media : Starcom<\/li>\n<li>Production : Gorditos<\/li>\n<li>Musique : Cult Nation<\/li>\n<li>Audio : BLVD<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_79172\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sid-lee-devoile-la-nouvelle-plateforme-de-marque-de-rona-le-detaillant-des-vrais-connaisseurs-en-renovation\/\"  data-item_title=\"Sid Lee d\u00e9voile la nouvelle plateforme de marque de RONA, le d\u00e9taillant des vrais connaisseurs en r\u00e9novation\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/rona-campagne.png\"  data-item_date=\"2020-10-12T12:25:41-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>RONA renouvelle sa plateforme de marque et sa tonalite\u0301 pour mieux rejoindre un segment important de consommateurs : les experts en re\u0301novation.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_79172\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sid-lee-devoile-la-nouvelle-plateforme-de-marque-de-rona-le-detaillant-des-vrais-connaisseurs-en-renovation\/\"  data-item_title=\"Sid Lee d\u00e9voile la nouvelle plateforme de marque de RONA, le d\u00e9taillant des vrais connaisseurs en r\u00e9novation\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/rona-campagne.png\"  data-item_date=\"2020-10-12T12:25:41-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":79173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,195],"tags":[229,1176,553,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/79172"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=79172"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/79172\/revisions"}],"predecessor-version":[{"id":79210,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/79172\/revisions\/79210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/79173"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=79172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=79172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=79172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}