{"id":79348,"date":"2020-10-19T12:15:31","date_gmt":"2020-10-19T16:15:31","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=79348"},"modified":"2020-10-19T15:43:42","modified_gmt":"2020-10-19T19:43:42","slug":"van-houtte-veut-etre-le-partenaire-de-ses-consommateurs-dans-sa-nouvelle-campagne-signee-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/van-houtte-veut-etre-le-partenaire-de-ses-consommateurs-dans-sa-nouvelle-campagne-signee-lg2\/","title":{"rendered":"Van Houtte veut \u00eatre le partenaire de ses consommateurs dans sa nouvelle campagne sign\u00e9e lg2"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-79349 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/van-houtte-300x154.png\" alt=\"\" width=\"604\" height=\"310\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/van-houtte-300x154.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/van-houtte-768x395.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/van-houtte.png 836w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">19 octobre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Van Houtte souhaite (re)connecter avec ses consommateurs en se faisant complice de leur quotidien, quel qu\u2019il soit. La marque lance aujourd\u2019hui sa nouvelle plateforme de communication, la campagne \u2018<em>Partenaire\u2019<\/em>, afin de rejoindre les amoureux du caf\u00e9.<\/strong> <\/span><\/p>\n<p>L\u2019objectif premier de cette campagne? D\u00e9montrer aux Qu\u00e9b\u00e9cois qu\u2019une simple tasse de caf\u00e9 Van Houtte peut \u00e9gayer leur journ\u00e9e, peu importe la situation.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/VaGCUuLxZOI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Cette campagne, enti\u00e8rement produite au Qu\u00e9bec, est articul\u00e9e autour du logo Van Houtte qui prend vie dans diff\u00e9rents moments du quotidien et positionne encore plus clairement la marque dans l&rsquo;esprit et le c\u0153ur des consommateurs.<\/p>\n<p>Ceux-ci se reconna\u00eetront dans les diff\u00e9rentes occasions mises de l\u2019avant et se rappelleront que Van Houtte existe pour leur faire passer un bon moment. En plus de renforcer son r\u00f4le comme partenaire de longue date du quotidien des Qu\u00e9b\u00e9cois, la campagne \u2018<em>Partenaire\u2019<\/em> permet \u00e0 Van Houtte\u00a0<sup>\u00a0<\/sup>de partager davantage sa passion du caf\u00e9 avec les consommateurs et ce, dans tous les moments de leur quotidien.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/gKGY8IwZLJQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Cette nouvelle campagne, s\u2019appuyant sur la notion de partenaire, sera d\u00e9clin\u00e9e en une s\u00e9rie de s\u00e9quences publicitaires de vignettes d\u2019une dur\u00e9e de 7,5 secondes.<\/p>\n<p>L\u2019une de celles-ci mettra en vedette un visage bien connu dans la culture populaire d\u2019ici, l\u2019ex-candidat d\u2019Occupation Double Afrique du Sud, Karl Sabourin, qui, gr\u00e2ce \u00e0 sa d\u00e9sormais c\u00e9l\u00e8bre expression \u00ab\u00a0<em>chez nous\u00a0\u00bb<\/em>, rappelle l\u2019origine de la marque et de ses produits certifi\u00e9s Aliments pr\u00e9par\u00e9s au Qu\u00e9bec.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/9rikJ6zOejM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La campagne de communication \u2018<em>Partenaire\u2019 <\/em>sera lanc\u00e9e \u00e0 la t\u00e9l\u00e9vision, sur le web et sur les m\u00e9dias sociaux \u00e0 compter du 19 octobre prochain.<\/p>\n<p><strong><u>Cr\u00e9dits<\/u><\/strong><\/p>\n<ul>\n<li><strong>CLIENT :<\/strong> Van Houtte<sup>\u00ae<\/sup> &#8211; St\u00e9phane Renauld, Anick Chartrand, Pamela Petkovic<\/li>\n<li><strong>AGENCE DE CR\u00c9ATION :<\/strong> lg2<\/li>\n<li><strong>VICE-PR\u00c9SIDENCE CR\u00c9ATION : <\/strong>Fran\u00e7ois Sauv\u00e9<\/li>\n<li><strong>DIRECTION DE CR\u00c9ATION : <\/strong>Stuart Macmillan<\/li>\n<li><strong>CR\u00c9ATION : <\/strong>Guillaume Bergeron, Marc Guilbault, Philippe Coulombe, Philippe Leduc<\/li>\n<li><strong>VICE-PR\u00c9SIDENCE GROUPE CONSEIL : <\/strong>Marie-Christine Cayer<\/li>\n<li><strong>SERVICE-CONSEIL : <\/strong>Virginie W\u00e9rotte, Annie Vanier, Claudia Trudeau<\/li>\n<li><strong>STRAT\u00c9GIE : <\/strong>William Labelle<\/li>\n<li><strong>CONTENU : <\/strong>Catherine Dorion, Colin Beaudin, Olivier Gigu\u00e8re, Tiana Rica, Cameron Hudson<\/li>\n<li><strong>PRODUCTION D\u2019AGENCE : <\/strong>Val\u00e9rie Lapointe<\/li>\n<li><strong>MAISON DE PRODUCTION : <\/strong>GORDITOS\/Nancy Thibodeau<\/li>\n<li><strong>R\u00c9ALISATEUR : <\/strong>Rapha\u00ebl Ouellet<\/li>\n<li><strong>STUDIO DE SON ET MIX AUDIO : <\/strong>BLVD\/Olivier Rivard<\/li>\n<li><strong>MUSIQUE ORIGINALE : <\/strong>Circonflex<\/li>\n<li><strong>MONTEUR : <\/strong>Olivier Binette<\/li>\n<li><strong>POST-PRODUCTION : <\/strong>MEL\u2019S<\/li>\n<li><strong>AGENCE M\u00c9DIA : <\/strong>Initiative<\/li>\n<\/ul>\n<div 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