{"id":79417,"date":"2020-10-22T12:20:56","date_gmt":"2020-10-22T16:20:56","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=79417"},"modified":"2020-10-22T14:51:53","modified_gmt":"2020-10-22T18:51:53","slug":"un-fizz-pour-tous-les-gouts-dans-sa-derniere-campagne-signee-ogilvy","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/un-fizz-pour-tous-les-gouts-dans-sa-derniere-campagne-signee-ogilvy\/","title":{"rendered":"Un Fizz pour tous les go\u00fbts dans sa derni\u00e8re campagne sign\u00e9e Ogilvy"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-79419 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/03_Fizz_Paint_Contortionniste_FR-274x300.jpg\" alt=\"\" width=\"383\" height=\"419\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/03_Fizz_Paint_Contortionniste_FR-274x300.jpg 274w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/03_Fizz_Paint_Contortionniste_FR-768x839.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/03_Fizz_Paint_Contortionniste_FR-937x1024.jpg 937w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">22 octobre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Ogilvy signe la toute dernie\u0300re campagne de la marque qui met de l\u2019avant ses solutions sur mesure pour tous.<\/strong><\/span><\/p>\n<p>Depuis son lancement, Fizz ne cesse de se de\u0301marquer comme fournisseur de te\u0301le\u0301phonie mobile et Internet re\u0301sidentiel en faisant les choses autrement, que ce soit par son offre ou en misant simplement sur l\u2019intelligence des consommateurs.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/o1qoQnbRXSI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Dans sa plus re\u0301cente offensive de\u0301veloppe\u0301e par l\u2019agence Ogilvy, la marque met de l\u2019avant ses forfaits mobiles personnalisables et invite le public du Que\u0301bec et de la re\u0301gion d\u2019Ottawa a\u0300 voir les te\u0301le\u0301communications d\u2019un nouvel \u0153il.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Fizz se veut une marque positive, ludique et utile pour sa communaute\u0301 d\u2019utilisateurs. C\u2019est pour cette raison qu\u2019on propose a\u0300 nos membres de personnaliser leur forfait et d\u2019ainsi e\u0301conomiser en ne payant que pour ce dont ils ont re\u0301ellement besoin. Cela s\u2019ave\u0300re plus que pertinent dans le contexte actuel, \u00bb confie Martin Gendron, directeur, Marketing, Communications et Partenariats chez Fizz.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\" wp-image-79420 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/00_Cover_Fizz_PacMan-300x150.jpg\" alt=\"\" width=\"544\" height=\"272\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/00_Cover_Fizz_PacMan-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/00_Cover_Fizz_PacMan-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/00_Cover_Fizz_PacMan-1024x512.jpg 1024w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/><\/p>\n<p>Les derniers mois ont e\u0301te\u0301 marque\u0301s par un retour aux sources pour la majorite\u0301 des consommateurs. Plus que jamais, les Canadiens surveillent leur consommation et font attention de ne rien gaspiller, ce qui est tout a\u0300 fait en ligne avec la philosophie de forfaits mobiles sur mesure pour chacun.<\/p>\n<p>C\u2019est d\u2019ailleurs ce qu\u2019aborde un pan de la campagne qui rappelle que chez Fizz, tous les forfaits sont personnalisables et que vous ne payez que pour les services dont vous avez besoin.<\/p>\n<\/div>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/sy3Dyp6NwKg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">Tout le monde est diffe\u0301rent, mais on se rejoint tous sur un point : personne n\u2019aime les solutions one- size-fits-all. Me\u0302me si nous sommes tous un peu bizarres a\u0300 notre fac\u0327on, Fizz a des services sur mesure pour chacun de nous. Et c\u2019est ce qu\u2019on rappelle ici, \u00bb raconte Alexandre Emond-Turcotte, directeur de cre\u0301ation exe\u0301cutif chez Ogilvy.<\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Fizz s\u2019est rapidement e\u0301tablie comme challenger dans le marche\u0301 de la te\u0301le\u0301phonie mobile et de l\u2019Internet re\u0301sidentiel en offrant, de\u0300s le de\u0301part, de nouvelles solutions qui re\u0301pondent aux besoins changeants des consommateurs.<\/p>\n<p>Cette campagne est la premie\u0300re d\u2019une nouvelle se\u0301rie d\u2019offensives qui viendront prochainement alors que la marque continue de s\u2019e\u0301tablir dans ce secteur hautement concurrentiel.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/f5anChBsd4w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Cre\u0301dits<\/strong><\/p>\n<ul>\n<li>Client : Fizz (Sylvie Charette, Martin Gendron, Lindsay Kay)<\/li>\n<li>Agence : Ogilvy Canada<\/li>\n<li>Production : Colab Studio Marketing Collaboratif (Daniel Laforest)<\/li>\n<li>Re\u0301alisation : Franc\u0327ois Jaros<\/li>\n<li>Photographie : Simon Duhamel<\/li>\n<li>Post-production : MELS et Outpost<\/li>\n<li>Son : LaMajeure<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_79417\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  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