{"id":79512,"date":"2020-10-29T12:05:42","date_gmt":"2020-10-29T16:05:42","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=79512"},"modified":"2020-10-29T14:14:27","modified_gmt":"2020-10-29T18:14:27","slug":"fromages-dici-lance-une-campagne-qui-fait-le-parallele-entre-personnalites-et-pates-dici","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/fromages-dici-lance-une-campagne-qui-fait-le-parallele-entre-personnalites-et-pates-dici\/","title":{"rendered":"Fromages d\u2019ici lance une campagne qui fait le parall\u00e8le entre personnalit\u00e9s et p\u00e2tes d&rsquo;ici"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-79513\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/fromage-300x164.png\" alt=\"\" width=\"640\" height=\"350\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/fromage-300x164.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/fromage-768x419.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/fromage.png 796w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">27 octobre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Cet automne, afin de faire connai\u0302tre la diversite\u0301 des fromages fins produits au Que\u0301bec, Fromages d\u2019ici lance une campagne de notorie\u0301te\u0301 inte\u0301gre\u0301e mettant en paralle\u0300le les diffe\u0301rents types de pa\u0302tes et les types de personnalite\u0301.<\/strong> <\/span><\/p>\n<p>L\u2019offensive a pour but de consolider la fierte\u0301 envers cette expertise que\u0301be\u0301coise que repre\u0301sente la production de plus de 700 fromages fins tout aussi varie\u0301s les uns que les autres.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/wn9EDhZ3b0A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Ce produit d\u2019ici, bien ancre\u0301 dans notre quotidien, nous a inspire\u0301s a\u0300 vanter ses attributs. Des expressions enracine\u0301es dans la culture que\u0301be\u0301coise sont mises de l\u2019avant dans cette campagne pour cre\u0301er un lien humoristique entre les diverses personnalite\u0301s d&rsquo;ici et les nombreux fromages d&rsquo;ici \u00bb, explique Luc Du Sault, associe\u0301 et vice-pre\u0301sident cre\u0301ation.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/UvLPzIOef4o\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/playlists\/1150265518&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;\"><a style=\"color: #cccccc; text-decoration: none;\" title=\"lg2\" href=\"https:\/\/soundcloud.com\/agence-lg2\" target=\"_blank\" rel=\"noopener\">lg2<\/a> \u00b7 <a style=\"color: #cccccc; text-decoration: none;\" title=\"Fromages d'ici - Automne 2020\" href=\"https:\/\/soundcloud.com\/agence-lg2\/sets\/fromages-dici-automne-2020\" target=\"_blank\" rel=\"noopener\">Fromages d&rsquo;ici &#8211; Automne 2020<\/a><\/div>\n<blockquote><p><span style=\"font-size: 16px;\">Les Producteurs de lait du Que\u0301bec (PLQ), acteurs majeurs de l\u2019e\u0301conomie locale, de\u0301sirent raviver plus que jamais la fierte\u0301 des consommateurs d\u2019ici envers le savoir-faire fromager de notre belle province. En effet, l\u2019autonomie alimentaire ayant reve\u0302tu toute son importance en pe\u0301riode pande\u0301mique, il devient plus que jamais crucial d\u2019encourager les produits d\u2019ici et de choisir des fromages de notre re\u0301gion, commente Julie Ge\u0301linas, directrice marketing PLQ. L\u2019objectif de la campagne est d\u2019inciter a\u0300 la de\u0301couverte des fromages d\u2019ici gra\u0302ce a\u0300 une offre simplifie\u0301e, pre\u0301cise-t-elle. Moins c\u2019est complique\u0301, plus on les aime, plus on les ache\u0300te !\u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Cv19MJM6X3M\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Vous pouvez regarder les vide\u0301os ici et e\u0301couter les radios ici. La campagne d\u2019automne des Fromages d\u2019ici se de\u0301cline sur plusieurs supports (radio, imprime\u0301 et nume\u0301rique) et a\u0300 travers diffe\u0301rents partenariats me\u0301dias notamment Radio-Canada et Bell Me\u0301dia, pour ne nommer qu\u2019eux, jusqu\u2019au 29 novembre partout dans la province.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/2X6Q5_izNK8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Clientes :\u00a0PLQ \/ Fromages d\u2019ici \u2013 Julie G\u00e9linas, Sara Bujold<\/li>\n<li>Vice-pr\u00e9sidence cr\u00e9ation &amp; direction de cr\u00e9ation :\u00a0Luc Du Sault<\/li>\n<li>Concepteur-r\u00e9dacteur :\u00a0Nicolas Boisvert, Andr\u00e9e-Anne Hall\u00e9<\/li>\n<li>Directeur artistique :\u00a0Vincent Bernard, Olivier Caron, Jean Lafreni\u00e8re<\/li>\n<li>Planification strat\u00e9gique :\u00a0Christine Larouche<\/li>\n<li>Contenu :\u00a0Camille Gagnon, Andr\u00e9e-Anne Hall\u00e9, Vincent Bernard, Catherine Dorion, Louis-\u00c9tienne Dionne<\/li>\n<li>Service-conseil :\u00a0Isabelle Miville, Fr\u00e9d\u00e9rique Morel<\/li>\n<li>Production d&rsquo;agence :\u00a0Simon L. Dub\u00e9<\/li>\n<li>R\u00e9alisation :\u00a0Charles Burroughs<\/li>\n<li>Directeur de la photographie :\u00a0Fran\u00e7ois Gamache<\/li>\n<li>Maison de prod.\/production :\u00a0Nova Film \u2013 Dominik Beaulieu<\/li>\n<li>Direction artistique :\u00a0Fannie Legrand<\/li>\n<li>Stylisme :\u00a0Audrey Fontaine<\/li>\n<li>Styliste culinaire :\u00a0Johanne Depelteau<\/li>\n<li>Post-production visuelle :\u00a0Studio \u00e9l\u00e9ment\u00a0Studio de son\/ing\u00e9nierie :\u00a0BLVD<\/li>\n<li>Illustrations :\u00a0Luc Du Sault<\/li>\n<li>Production graphique (imprim\u00e9e et num\u00e9rique) :\u00a0Marc Rivest, Charleine Durand, David Boivin<\/li>\n<li>M\u00e9dias :\u00a0Touch\u00e9 \u2013 Gabrielle C\u00f4t\u00e9, Maxime Mourot, Andr\u00e9anne Veilleux<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_79512\"  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