{"id":79586,"date":"2020-10-29T12:01:17","date_gmt":"2020-10-29T16:01:17","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=79586"},"modified":"2020-10-29T12:01:17","modified_gmt":"2020-10-29T16:01:17","slug":"camden-signe-la-nouvelle-campagne-de-lottiaq","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-signe-la-nouvelle-campagne-de-lottiaq\/","title":{"rendered":"Camden signe la nouvelle campagne de l\u2019OTTIAQ"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-79588 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/camden-2-300x220.png\" alt=\"\" width=\"575\" height=\"422\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/camden-2-300x220.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/camden-2.png 534w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">29 octobre 2020<\/span><\/p>\n<p style=\"font-weight: 300;\"><span style=\"font-size: 20px;\"><strong>L\u2019Ordre des traducteurs, terminologues et interpr\u00e8tes agr\u00e9\u00e9s du Qu\u00e9bec r\u00e9it\u00e8re sa confiance envers l\u2019agence Camden pour la cr\u00e9ation et la planification strat\u00e9gique de sa nouvelle campagne publicitaire.<\/strong> <\/span><\/p>\n<p style=\"font-weight: 300;\">Apr\u00e8s le succ\u00e8s de sa campagne l\u2019an dernier, l\u2019OTTIAQ souhaitait poursuivre sur sa lanc\u00e9e, mais cette fois avec une approche plus audacieuse qui saurait sensibiliser davantage ses audiences.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/fhBY_jI-yVg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"font-weight: 300;\">Articul\u00e9e autour du slogan\u00a0\u00ab Ne laissez pas une mauvaise traduction avoir le dernier mot. \u00bb, l\u2019offensive imagin\u00e9e par Camden s\u2019inspire de situations du quotidien pour \u00e9voquer les cons\u00e9quences graves que peuvent causer les impr\u00e9cisions, les inexactitudes et les ambigu\u00eft\u00e9s d\u2019une traduction.<\/p>\n<blockquote>\n<p style=\"font-weight: 300;\"><span style=\"font-size: 16px;\">Fort de sa mission de protection du public, l\u2019Ordre des traducteurs, terminologues et interpr\u00e8tes agr\u00e9\u00e9s du Qu\u00e9bec souhaite montrer les dangers potentiels de mauvaises traductions ainsi que les avantages de faire appel \u00e0 un traducteur agr\u00e9\u00e9. Avec ces capsules vid\u00e9o bien ex\u00e9cut\u00e9es, le message est clair et marquant pour les esprits quand vient le temps de traduire une mise en garde, un mode d\u2019emploi ou un guide d\u2019utilisation pour un produit \u00bb, soutient Diane Cousineau, traductrice agr\u00e9\u00e9e, MBA et directrice g\u00e9n\u00e9rale de l\u2019OTTIAQ.<\/span><\/p>\n<\/blockquote>\n<p style=\"font-weight: 300;\">La campagne sera diffus\u00e9e sur les m\u00e9dias num\u00e9riques, sur les r\u00e9seaux sociaux et sur la t\u00e9l\u00e9vision connect\u00e9e \u00e0 l\u2019automne 2020 et au printemps 2021.<\/p>\n<p style=\"font-weight: 300;\"><img loading=\"lazy\" class=\" wp-image-79587 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/camden-300x222.png\" alt=\"\" width=\"480\" height=\"355\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/camden-300x222.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/10\/camden.png 534w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 300;\"><strong>Client<\/strong> : Diane Cousineau, \u00c9milie Bachelier<\/li>\n<li style=\"font-weight: 300;\"><strong>Direction de la cr\u00e9ation : <\/strong>John Dutton<\/li>\n<li style=\"font-weight: 300;\"><strong>Direction service-conseil<\/strong> : Val\u00e9rie Fleury<\/li>\n<li style=\"font-weight: 300;\"><strong>Conception-r\u00e9daction :<\/strong> Mathieu Chabot<\/li>\n<li style=\"font-weight: 300;\"><strong>Direction artistique : <\/strong>Fr\u00e9d\u00e9ric Roy<\/li>\n<li style=\"font-weight: 300;\"><strong>Strat\u00e9gie\u00a0:<\/strong> Camille Poulin<\/li>\n<li style=\"font-weight: 300;\"><strong>Planification m\u00e9dia : <\/strong>Brooke Verbeek<\/li>\n<li style=\"font-weight: 300;\"><strong>Gestion des campagnes num\u00e9riques :<\/strong> Pratik Mistry et Snehdeep Kaur<\/li>\n<li style=\"font-weight: 300;\"><strong>Infographie :<\/strong> F\u00e9lix Cr\u00e9peau<\/li>\n<li style=\"font-weight: 300;\"><strong>Mix sonore : <\/strong>Jean-David Perron, Supersavant<\/li>\n<li style=\"font-weight: 300;\"><strong>Assurance qualit\u00e9 :<\/strong> Cristina Marziale<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_79586\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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r\u00e9it\u00e8re sa confiance envers l\u2019agence Camden pour la cr\u00e9ation et la planification strat\u00e9gique de sa nouvelle campagne publicitaire.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_79586\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  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