{"id":79660,"date":"2020-11-02T16:09:11","date_gmt":"2020-11-02T21:09:11","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=79660"},"modified":"2020-11-02T16:09:11","modified_gmt":"2020-11-02T21:09:11","slug":"wink-strategies-sort-une-nouvelle-campagne-pour-lappui-pour-les-proches-aidants","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/wink-strategies-sort-une-nouvelle-campagne-pour-lappui-pour-les-proches-aidants\/","title":{"rendered":"Wink Strat\u00e9gies sort une nouvelle campagne pour l&rsquo;Appui pour les proches aidants"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-79661 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/SNPA_CampagneMERCI_18092020_VisuelCampagne_Horizontal-300x212.jpg\" alt=\"\" width=\"625\" height=\"442\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/SNPA_CampagneMERCI_18092020_VisuelCampagne_Horizontal-300x212.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/SNPA_CampagneMERCI_18092020_VisuelCampagne_Horizontal-768x543.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/SNPA_CampagneMERCI_18092020_VisuelCampagne_Horizontal-1024x724.jpg 1024w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">2 novembre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>La Semaine nationale des proches aidants (SNPA), qui se tient du 1e\u200b r au 7 novembre, est l\u2019occasion pour l\u2019Appui pour les proches aidants de leur dire \u201cun merci essentiel\u201d. Wink Strate\u0301gies signe une campagne re\u0301seaux sociaux et relations publiques pour l\u2019organisme.<\/strong><\/span><\/p>\n<p>A\u0300 l\u2019occasion de la SNPA 2020, et alors que la deuxie\u0300me vague de COVID-19 se\u0301vit, l\u2019Appui met en lumie\u0300re le ro\u0302le essentiel des proches aidants a\u0300 travers une campagne qui revient sur leur ve\u0301cu au printemps dernier, au de\u0301but de la pande\u0301mie.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous souhaitions remercier et souligner le ro\u0302le exceptionnel des proches aidants. Ces derniers ont fait et font preuve d\u2019une force incroyable durant la COVID-19 et leurs histoires me\u0301ritent d\u2019e\u0302tre raconte\u0301es\u00bb,\u200b pre\u0301sente Guillaume Joseph, directeur ge\u0301ne\u0301ral de l\u2019Appui pour les proches aidants.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/-nbNpSl0Cjw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Les images des me\u0301dias comme matie\u0300re premie\u0300re<\/strong><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">\u00ab Durant la premie\u0300re vague, nous avons effectue\u0301 avec l\u2019Appui un gros travail d\u2019information sur la situation ve\u0301cue par les proches aidants. Beaucoup de me\u0301dias se sont alors fait la voix de ces personnes et de nombreux de reportages ont e\u0301te\u0301 publie\u0301s a\u0300 cette occasion\u201d, \u200bcontextualise Laurie Marcellesi, responsable des relations me\u0301dias de l\u2019agence Wink Strate\u0301gies, qui accompagne l\u2019Appui dans sa communication. \u200bGenevie\u0300ve V. Be\u0301rube\u0301, strate\u0300ge contenu, comple\u0300te : \u200b\u201cNous avons utilise\u0301 cette matie\u0300re premie\u0300re pour revenir sur la pe\u0301riode et valoriser les personnes proches aidantes gra\u0302ce a\u0300 des visuels qui sont a\u0300 la fois de\u0301ja\u0300 des images d\u2019archive et des images particulie\u0300rement actuelles\u201d.\u200b La campagne s\u2019inscrit ainsi dans un sche\u0301ma narratif a\u0300 la fois e\u0301motionnel et informatif.<\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-79662 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/SNPA_CampagneMERCI_18092020_VisuelCampagne-212x300.jpg\" alt=\"\" width=\"440\" height=\"623\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/SNPA_CampagneMERCI_18092020_VisuelCampagne-212x300.jpg 212w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/SNPA_CampagneMERCI_18092020_VisuelCampagne-768x1086.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/SNPA_CampagneMERCI_18092020_VisuelCampagne-724x1024.jpg 724w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/p>\n<p>Et pour remercier efficacement les proches aidants, quoi de mieux que s\u2019adresser a\u0300 eux sur leurs propres re\u0301seaux ? L\u200ba vide\u0301o est donc relaye\u0301e sur les re\u0301seaux sociaux et appuye\u0301e par de la publicite\u0301 Facebook.<\/p>\n<p>L\u2019initiative est comple\u0301te\u0301e par des ope\u0301rations de relations publiques aupre\u0300s de personnalite\u0301s concerne\u0301es par la proche aidance et d\u2019organismes de\u0301die\u0301s a\u0300 l\u2019aide aux personnes, ainsi que par des relations me\u0301dias.<\/p>\n<p><strong>Cre\u0301dits<\/strong><\/p>\n<ul>\n<li>Annonceur: L\u200b \u2019Appui pour les proches aidants<\/li>\n<li>Agence :\u200b Wink Strate\u0301gies<\/li>\n<li>Strate\u0300ge de campagne : G\u200benevie\u0300ve V. Be\u0301rube\u0301<\/li>\n<li>Strate\u0300ge relations publiques :\u200b Laurie Marcellesi<\/li>\n<li>Strate\u0300ge acquisition me\u0301dias : \u200bSophie Breuleux<\/li>\n<li>Gestionnaire de communaute\u0301s : A\u200budrey Boissonneault<\/li>\n<li>Graphiste : \u200bLisa Lioux<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_79660\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/wink-strategies-sort-une-nouvelle-campagne-pour-lappui-pour-les-proches-aidants\/\"  data-item_title=\"Wink Strat\u00e9gies sort une nouvelle campagne pour l&#039;Appui pour les proches aidants\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/SNPA_CampagneMERCI_18092020_VisuelCampagne_Horizontal-1024x724.jpg\"  data-item_date=\"2020-11-02T16:09:11-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Semaine nationale des proches aidants (SNPA), qui se tient du 1e\u200b r au 7 novembre, est l\u2019occasion pour l\u2019Appui pour les proches aidants de leur dire \u201cun merci essentiel\u201d. Wink Strate\u0301gies signe une campagne re\u0301seaux sociaux et relations publiques pour l\u2019organisme.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_79660\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/wink-strategies-sort-une-nouvelle-campagne-pour-lappui-pour-les-proches-aidants\/\"  data-item_title=\"Wink Strat\u00e9gies sort une nouvelle campagne pour l&#039;Appui pour les proches aidants\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/SNPA_CampagneMERCI_18092020_VisuelCampagne_Horizontal-1024x724.jpg\"  data-item_date=\"2020-11-02T16:09:11-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":79661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,186,1075],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/79660"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=79660"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/79660\/revisions"}],"predecessor-version":[{"id":79663,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/79660\/revisions\/79663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/79661"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=79660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=79660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=79660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}