{"id":79714,"date":"2020-11-04T11:50:34","date_gmt":"2020-11-04T16:50:34","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=79714"},"modified":"2020-11-04T14:31:38","modified_gmt":"2020-11-04T19:31:38","slug":"kabane-illustre-la-fresque-insoupconnee-du-quartier-saint-jean-baptiste","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/kabane-illustre-la-fresque-insoupconnee-du-quartier-saint-jean-baptiste\/","title":{"rendered":"Kabane illustre la fresque insoup\u00e7onn\u00e9e du quartier Saint-Jean-Baptiste"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-79715\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/kabane-300x162.png\" alt=\"\" width=\"626\" height=\"338\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/kabane-300x162.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/kabane.png 748w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">4 novembre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Pour sa toute premi\u00e8re offensive publicitaire, la SDC Saint-Jean-Baptiste collabore avec Kabane pour la cr\u00e9ation d\u2019une campagne mettant en lumi\u00e8re son caract\u00e8re unique, incitant \u00e0 la d\u00e9couverte de la vie et des commerces du quartier.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Le quartier Saint-Jean-Baptiste est vivant, accessible, ouvert et authentique. Nous voulons le faire d\u00e9couvrir ou red\u00e9couvrir \u00e0 l&rsquo;ensemble de la population de la ville de Qu\u00e9bec et montrer que la diversit\u00e9, la solidarit\u00e9 et la proximit\u00e9 qu\u2019on y retrouve cr\u00e9ent des exp\u00e9riences m\u00e9morables \u00e0 chaque visite, \u00bb indique Marie-No\u00eblle Bellegarde-Turgeon, Directrice g\u00e9n\u00e9rale, SDC Saint-Jean-Baptiste.<\/span><\/p><\/blockquote>\n<p><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/COMPOSITING_SDC-191049.gif\" alt=\"kabane\" \/><\/p>\n<p>Le contexte actuel ne permettant pas de se rassembler dans les salles \u00e0 manger et caf\u00e9s du coin pour capter l\u2019ambiance, Kabane s\u2019est inspir\u00e9 de l\u2019esth\u00e9tisme singulier du quartier et a opt\u00e9 pour une approche cr\u00e9ative afin de mettre en image la chaleur du secteur.<\/p>\n<p>C\u2019est donc \u00e0 travers des photos instagram illustr\u00e9es et anim\u00e9es, capt\u00e9es devant des lieux phares de Saint-Jean-Baptiste, que l\u2019on parcourt les rues et y d\u00e9couvre les couleurs du quartier.<\/p>\n<p><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=njYbeQM584A&amp;feature=youtu.be\">La publicit\u00e9 vid\u00e9o<\/a> est une heureuse combinaison de motion design, tracking, tournage, animation et composition musicale.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/njYbeQM584A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Elle sera diffus\u00e9e durant quelques semaines sur les ondes de Radio-Canada, ainsi que sur les m\u00e9dias sociaux de la SDC Saint-Jean-Baptiste.<\/p>\n<p><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/TRACKING_SDC-191050.gif\" alt=\"kabane3\" \/><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Cr\u00e9dits :<\/strong><\/span><\/p>\n<ul>\n<li><strong>Client : <\/strong>SDC Saint-Jean-Baptiste<\/li>\n<li><strong>Agence : <\/strong>Kabane<\/li>\n<li><strong>R\u00e9alisation et montage : <\/strong>Bruno Marchand<\/li>\n<li><strong>Direction photo : <\/strong>Charles Boutin<\/li>\n<li><strong>Motion design\/animations :<\/strong> Bruno Marchand<\/li>\n<li><strong>Illustrations :<\/strong> William C\u00f4t\u00e9<\/li>\n<li><strong>Conception-sonore :<\/strong> Bruno Marchand<\/li>\n<li><strong>Conception-r\u00e9daction : <\/strong>Ann-Catherine Fortin<\/li>\n<li><strong>Service-conseil : <\/strong>Justine Cyr<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_79714\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  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