{"id":79841,"date":"2020-11-11T14:45:05","date_gmt":"2020-11-11T19:45:05","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=79841"},"modified":"2020-11-11T14:48:36","modified_gmt":"2020-11-11T19:48:36","slug":"une-nouvelle-structure-de-marque-pour-alliance-solution-collective","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-nouvelle-structure-de-marque-pour-alliance-solution-collective\/","title":{"rendered":"Une nouvelle structure de marque pour Alliance Solution Collective"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-79848 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/alliance-solution-collective-300x300.png\" alt=\"\" width=\"439\" height=\"439\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/alliance-solution-collective-300x300.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/alliance-solution-collective-768x768.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/alliance-solution-collective-1024x1024.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/alliance-solution-collective-144x144.png 144w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">11 novembre<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Pour mieux r\u00e9pondre aux besoins de sa client\u00e8le, Alliance Solution Collective dirige ses services sous trois nouvelles entit\u00e9s.<\/strong><\/span><\/p>\n<p>C\u2019est \u00e0 <a href=\"https:\/\/www.kabane.ca\/\">l\u2019agence Kabane<\/a> que l\u2019entreprise a confi\u00e9 le mandat de d\u00e9velopper sa nouvelle structure de marque, ainsi que la cr\u00e9ation de leurs plateformes Web respectives.<\/p>\n<p>Afin de positionner efficacement la marque et ses services, Kabane a \u00e9labor\u00e9 une strat\u00e9gie de noms et d\u00e9velopp\u00e9 de nouvelles identit\u00e9s pour la marque m\u00e8re et ses deux grandes unit\u00e9s d\u2019affaires.<\/p>\n<p>C\u2019est donc inspir\u00e9 par la synergie, l\u2019expertise et les valeurs de l\u2019entreprise qu\u2019Alto, Orchestro (anciennement Alliance Solution Collective) et Harmonio, une toute nouvelle plateforme de gestion RH, ont \u00e9t\u00e9 cr\u00e9\u00e9s.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-79851 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/orchestro-300x300.png\" alt=\"\" width=\"383\" height=\"383\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/orchestro-300x300.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/orchestro-768x768.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/orchestro-1024x1024.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/orchestro-144x144.png 144w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/p>\n<p>Des noms qui refl\u00e8tent une mani\u00e8re simple et intelligente d\u2019orchestrer les besoins des entreprises et des employ\u00e9s.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">A<em>lliance solution collective a b\u00e9n\u00e9fici\u00e9 d\u2019un accompagnement de grande qualit\u00e9 avec la firme Kabane qui a mis \u00e0 sa disposition une \u00e9quipe des professionnels chevronn\u00e9s et cr\u00e9atifs. Cette derni\u00e8re s\u2019est investie sans retenue pour faire ressortir l\u2019ADN de notre entreprise, en questionnant ses employ\u00e9s et sa client\u00e8le, ce qui lui a permis de faire ressortir et de mettre en valeur le caract\u00e8re distinctif de notre entreprise. Kabane n\u2019a rien laiss\u00e9 au hasard et a assur\u00e9 une pr\u00e9sence soutenue tout au long du processus de transformation et nous les remercions chaleureusement.<\/em> \u00bb &#8211; Suzanne Fortin, Pr\u00e9sidente et conseill\u00e8re en assurance collective, Alto.<\/span><\/p><\/blockquote>\n<p>Le d\u00e9ploiement de ces nouvelles marques s\u2019est traduit autant dans un nouveau positionnement que dans une nouvelle identit\u00e9 visuelle et num\u00e9rique.<\/p>\n<p>Une transformation a donc aussi \u00e9t\u00e9 op\u00e9r\u00e9e sur le Web. Par souci de coh\u00e9rence et de clart\u00e9, Kabane a d\u00e9velopp\u00e9 3 plateformes Web \u00e0 l\u2019image de chacune des marques.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-79852 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/orchestro-2-300x300.png\" alt=\"\" width=\"460\" height=\"460\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/orchestro-2-300x300.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/orchestro-2-768x768.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/orchestro-2-1024x1024.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/orchestro-2-144x144.png 144w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/p>\n<p>Leader que\u0301be\u0301cois dans son secteur d\u2019activit\u00e9, Alto propose une approche simple et int\u00e9gr\u00e9e afin de re\u0301pondre aux besoins lie\u0301s a\u0300 la gestion et \u00e0 la protection des employe\u0301s et regroupe deux grandes offres de services : Orchestro (anciennement Alliance Solution Collective) compose avec la force du nombre et regroupe tous les services en assurance collective alors qu\u2019Harmonio offre des services en gestion des ressources humaines simplifie\u0301s et centralis\u00e9s.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-79853 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/orchestro-3-300x300.png\" alt=\"\" width=\"401\" height=\"401\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/orchestro-3-300x300.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/orchestro-3-768x768.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/orchestro-3-1024x1024.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/orchestro-3-144x144.png 144w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- 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