{"id":79878,"date":"2020-11-12T12:10:52","date_gmt":"2020-11-12T17:10:52","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=79878"},"modified":"2020-11-12T14:19:13","modified_gmt":"2020-11-12T19:19:13","slug":"cossette-signe-la-derniere-campagne-des-eleveurs-de-porcs-du-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-signe-la-derniere-campagne-des-eleveurs-de-porcs-du-quebec\/","title":{"rendered":"Cossette signe la derni\u00e8re campagne des \u00c9leveurs de porcs du Qu\u00e9bec"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-79880 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/porc-du-que\u0301bec-300x143.png\" alt=\"\" width=\"596\" height=\"284\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/porc-du-que\u0301bec-300x143.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/porc-du-que\u0301bec-768x367.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/porc-du-que\u0301bec-1024x490.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/porc-du-que\u0301bec.png 1238w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><span style=\"font-size: 12px;\">12 novembre 2020<\/span><\/p>\n<p><strong><span class=\"\">La derni\u00e8re campagne publicitaire des \u00c9leveurs de porcs du Qu\u00e9bec marque le lancement de la nouvelle signature <\/span><em><span class=\"\">Le porc du Qu\u00e9bec, Bon pour nous<\/span><\/em><span class=\"\">.<\/span><\/strong><\/p>\n<p><span class=\"\">Elle refl\u00e8te \u00e9galement l\u2019\u00e9volution strat\u00e9gique et graphique de la marque qui utilisait sa signature pr\u00e9c\u00e9dente depuis 2012.<\/span><\/p>\n<p>Cette campagne\u00a0<span class=\"\">a \u00e9t\u00e9 r\u00e9alis\u00e9e par Cossette et Cossette M\u00e9dia.<\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\"><span class=\"\">Nous nous sommes donn\u00e9 comme objectif d\u2019augmenter la pr\u00e9f\u00e9rence pour le porc chez les Qu\u00e9b\u00e9cois au cours des cinq prochaines ann\u00e9es et notre nouvelle signature de marque, <\/span><span class=\"\">Le porc du Qu\u00e9bec, Bon pour nous<\/span><span class=\"\">, soutient cette ambition, explique Danielle Vaillant, directrice marketing, Les \u00c9leveurs de porc du Qu\u00e9bec. Exprimant \u00e0 la fois les avantages de consommer le porc qu\u00e9b\u00e9cois, comme son bon go\u00fbt ou sa contribution \u00e0 soutenir l&rsquo;achat local et l\u2019\u00e9conomie de la province, la signature a aussi le potentiel de mettre en valeur la profession de nos \u00e9leveurs de porcs.\u201d<\/span><\/span><\/p><\/blockquote>\n<p><strong style=\"font-size: 16px;\">Une campagne \u00e9volutive<\/strong><\/p>\n<p><span class=\"\">Tablant sur cette nouvelle signature, Le porc du Qu\u00e9bec pr\u00e9sente une campagne automnale \u00e9volutive au ton humoristique qui met de l\u2019avant le go\u00fbt incomparable du porc qu\u00e9b\u00e9cois.<\/span><\/p>\n<p><span class=\"\">\u00c0 travers les diff\u00e9rentes ex\u00e9cutions cr\u00e9atives, on d\u00e9couvre le personnage de Marc qui fait des pieds et des mains pour obtenir la fameuse recette de longe de porc farcie de son amie Sophie. Parce que oui, elle est bonne \u00e0 ce point-l\u00e0.<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Kcl2d9_PtbQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span class=\"\">Le public suit donc la qu\u00eate de Marc dans deux messages t\u00e9l\u00e9s qui sont diffus\u00e9s l\u2019un \u00e0 la suite de l\u2019autre lors des pauses publicitaires, afin de cr\u00e9er un effet d&rsquo;histoire, en plus d\u2019\u00eatre disponibles en ligne.<\/span><\/p>\n<p><span class=\"\">Un troisi\u00e8me message sera en onde sous peu et pr\u00e9sente la suite des p\u00e9rip\u00e9ties de Marc.<\/span><\/p>\n<p><span class=\"\">De plus, il est loin de reculer devant un d\u00e9fi: Marc poursuit ses recherches en laissant plusieurs messages sur des sites de cuisine bien connus et dans les babillards de <\/span><a class=\"\" href=\"https:\/\/www.kijiji.ca\/v-view-details.html?adId=1531501254&amp;adActivated=true&amp;siteLocale=fr_CA&amp;posted=true\"><span class=\"\">petites annonces<\/span><\/a><span class=\"\"> pour trouver la recette tant convoit\u00e9e.<\/span><\/p>\n<p><span class=\"\">Gr\u00e2ce \u00e0 des publicit\u00e9s sur les r\u00e9seaux sociaux, en imprim\u00e9 ou dans le magazine Ricardo, on pique la curiosit\u00e9 des consommateurs et on les incite \u00e0 prendre part \u00e0 la qu\u00eate de Marc en les redirigeant vers le site web du porc du Qu\u00e9bec. Toutefois, <\/span><a class=\"\" href=\"https:\/\/www.leporcduquebec.com\/fr\/longe-de-porc-farcie\"><span class=\"\">le myst\u00e8re demeure entier<\/span><\/a><span class=\"\"> !<\/span><\/p>\n<p><span class=\"\">Depuis la mise en onde du tout premier message t\u00e9l\u00e9, bon nombre d\u2019internautes se sont manifest\u00e9s sur les plateformes du porc du Qu\u00e9bec pour r\u00e9clamer le d\u00e9voilement de la recette. Restez \u00e0 l&rsquo;aff\u00fbt, il est fort possible que leur souhait soit exauc\u00e9 !<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/6E8A7LDj2zQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Cr\u00e9dits :<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Annonceur\u00a0:\u00a0Les \u00c9leveurs de porcs du Qu\u00e9bec<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Clients : Danielle Vaillant, Patricia Gagnon, Catherine Denis<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence\u00a0: Cossette<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Strat\u00e9gie : Hugo Fournier<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Cr\u00e9ation : Anne-Claude Ch\u00e9nier, Barbara Jacques, Marc Fabien, Marc-Andr\u00e9 Lafrance, Christine Girard, Vanille Windenberger, Camille Levesque, Andreane Voyer, Marc Lessard, Christian Jomphe, Marc-Andr\u00e9 Vigneault.<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Produit : Olivier Charbonneau, Florence Girard-Leblanc<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence m\u00e9dia\u00a0: Cossette M\u00e9dia<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">M\u00e9dia : Genevi\u00e8ve Marchand, Laurence Dubois<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Maison de production : Cin\u00e9lande<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">R\u00e9alisation : Jean-Fran\u00e7ois Asselin<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Post-Production : Post 430<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Son : Circonflex<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_79878\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  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