{"id":79976,"date":"2020-11-16T12:20:59","date_gmt":"2020-11-16T17:20:59","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=79976"},"modified":"2020-11-16T15:22:23","modified_gmt":"2020-11-16T20:22:23","slug":"dans_la_rue_appelle_aux_dons_publicis","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/dans_la_rue_appelle_aux_dons_publicis\/","title":{"rendered":"DANS LA RUE appelle aux dons avec une campagne automnale sign\u00e9e Publicis"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-79979 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/DLR_980x670-copie-300x205.gif\" alt=\"\" width=\"533\" height=\"364\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/DLR_980x670-copie-300x205.gif 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/DLR_980x670-copie-768x525.gif 768w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">13 novembre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Avec le froid qui commence \u00e0 s\u2019installer, DANS LA RUE d\u00e9voile une nouvelle campagne de financement imagin\u00e9e par l&rsquo;agence Publicis afin de venir en aide aux jeunes sans-abri.<\/strong><\/span><\/p>\n<p>Comment trouver de l\u2019h\u00e9bergement? Comment rencontrer une oreille attentive? Comment satisfaire sa faim quand on vit dans la rue? C\u2019est la prise de conscience que Publicis cherche \u00e0 susciter \u00e0 travers sa nouvelle campagne au ton satirique.<\/p>\n<p>Principalement d\u00e9ploy\u00e9s sur le web, en affichage et \u00e0 la t\u00e9l\u00e9vision, les messages \u00abmettent de l&rsquo;avant la dure r\u00e9alit\u00e9, souvent absurde, \u00e0 laquelle font face\u00a0les jeunes sans-abri\u00a0qui tentent de r\u00e9pondre \u00e0 leurs besoins \u2013 particuli\u00e8rement criants en contexte de pand\u00e9mie\u00bb, rappelle Magalie Samson, directrice de cr\u00e9ation chez Publicis.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/OC-HrrOc_8U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Avec ces \u00abtranches de vie\u00bb qui font \u00e0 la fois sourire et grincer des dents, Publicis a cr\u00e9\u00e9 une campagne qui se d\u00e9marque des anciens messages de l\u2019organisme.<\/p>\n<p>L\u2019agence souhaite rajeunir le profil des donateurs gr\u00e2ce \u00e0 des illustrations accrocheuses qui marquent l\u2019imaginaire.<\/p>\n<p>Val\u00e9rie Dubreuil, directrice du d\u00e9veloppement et des communications de DANS LA RUE, r\u00e9it\u00e8re l\u2019importance des dons pour garder les services de l\u2019organisme ouverts pour les jeunes en situation de pr\u00e9carit\u00e9, car, \u00e0 ce jour, il n\u2019existe toujours pas de \u00abmode d\u2019emploi\u00bb pour vivre dans la rue.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/GuEw94_PJck?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong>Cr\u00e9dits:<\/strong><br \/>\nAnnonceur : Dans la rue<br \/>\nAgence : Publicis<br \/>\nVice-pr\u00e9sidence, produit cr\u00e9atif :\u00a0Sann Sava<br \/>\nDirection de cr\u00e9ation : Magalie Samson<br \/>\nConception-r\u00e9daction : \u00c9l\u00e9onore Hurtubise<br \/>\nDirection artistique : Claude Walsh<br \/>\nIllustrations : Maxime Pr\u00e9vost<br \/>\nAnimation : Frank Lamontagne, Rapha\u00eblle Brillant-Marquis<br \/>\nProduction audio : Video Nerve<br \/>\nStrat\u00e9gie : V\u00e9ronique Long, \u00c9milie L\u00e9vesque<br \/>\nService-conseil : Aicha Diallo, Philip Harmeling<br \/>\nDirection de studio : Jennifer Appel<br \/>\nInfographie : Marquis Couture<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/DNUuhQqwz6c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_79976\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/dans_la_rue_appelle_aux_dons_publicis\/\"  data-item_title=\"DANS LA RUE appelle aux dons avec une campagne automnale sign\u00e9e Publicis\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/dans-la-rue.jpg\"  data-item_date=\"2020-11-16T12:20:59-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Avec le froid qui commence \u00e0 s\u2019installer, DANS LA RUE d\u00e9voile une nouvelle campagne de financement imagin\u00e9e par l&rsquo;agence Publicis afin de venir en aide aux jeunes sans-abri.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_79976\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/dans_la_rue_appelle_aux_dons_publicis\/\"  data-item_title=\"DANS LA RUE appelle aux dons avec une campagne automnale sign\u00e9e Publicis\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/dans-la-rue.jpg\"  data-item_date=\"2020-11-16T12:20:59-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":79983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195,117],"tags":[229,231],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/79976"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=79976"}],"version-history":[{"count":6,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/79976\/revisions"}],"predecessor-version":[{"id":79989,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/79976\/revisions\/79989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/79983"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=79976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=79976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=79976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}