{"id":80140,"date":"2020-11-18T13:45:55","date_gmt":"2020-11-18T18:45:55","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=80140"},"modified":"2020-11-18T13:45:55","modified_gmt":"2020-11-18T18:45:55","slug":"le-chic-chac-devoile-sa-nouvelle-identite-de-marque-et-son-nouveau-site-web","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-chic-chac-devoile-sa-nouvelle-identite-de-marque-et-son-nouveau-site-web\/","title":{"rendered":"Le Chic-Chac d\u00e9voile sa nouvelle identit\u00e9 de marque et son nouveau site web"},"content":{"rendered":"<div class=\"\">\n<p><img loading=\"lazy\" class=\" wp-image-80142 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Blog-identite-300x207.png\" alt=\"\" width=\"497\" height=\"343\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Blog-identite-300x207.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Blog-identite-768x530.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Blog-identite.png 870w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">18 novembre 2020<\/span><\/p>\n<p><strong><span style=\"font-size: 20px;\">Signes annonciateurs des transformations en cours chez l\u2019entreprise r\u00e9cr\u00e9otouristique sp\u00e9cialis\u00e9e dans l\u2019exp\u00e9rience de ski hors-piste, le Chic-Chac de Murdochville d\u00e9voile une nouvelle identit\u00e9 de marque et lance un nouveau site web.<\/span><\/strong><br class=\"\" \/>\u00a0<br class=\"\" \/>Reconnu comme une destination de choix pour vivre une exp\u00e9rience de ski hors-piste au Qu\u00e9bec, le Chic-Chac soutient fi\u00e8rement la revitalisation d\u2019une ville mini\u00e8re abandonn\u00e9e, gr\u00e2ce \u00e0 la multiplication de ses initiatives touristiques.<\/p>\n<p>Plusieurs montagnes et options d\u2019h\u00e9bergement s\u2019ajoutent au fil des ans, ce qui permet \u00e0 Chic-Chac et la municipalit\u00e9 de Murdochville de proposer des activit\u00e9s sur quatre saisons, et d\u2019accueillir une client\u00e8le toujours plus nombreuse.<br class=\"\" \/>\u00a0<br class=\"\" \/>Cette nouvelle identit\u00e9 de marque, qui comprend un nouveau logo, s\u2019inscrit dans la volont\u00e9 des propri\u00e9taires de positionner le Chic-Chac dans la cat\u00e9gorie des destinations de ski et de plein air d\u2019importance au Canada.<\/p>\n<p>Comme l\u2019explique F\u00e9lix Rioux, directeur du marketing, \u00ab\u00a0le d\u00e9fi \u00e9tait de cr\u00e9er une image festive et ludique, qui repr\u00e9sente l\u2019ensemble de l\u2019offre du Chic-Chac, du mont Miller et du centre de plein air du lac York.\u00a0\u00bb<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-80144 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Blog-identite2-300x172.png\" alt=\"\" width=\"509\" height=\"292\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Blog-identite2-300x172.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Blog-identite2-768x441.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Blog-identite2.png 870w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><br class=\"\" \/>\u00a0<br class=\"\" \/>Ce travail a \u00e9t\u00e9 confi\u00e9 au directeur artistique Guillaume P\u00e9russe.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">L&rsquo;accroche graphique \u00e9voque \u00e0 la fois des toits pour l\u2019h\u00e9bergement, tout en cr\u00e9ant un effet de vagues et des\u00a0montagnes, ce qui refl\u00e8te parfaitement l&rsquo;offre et l&rsquo;exp\u00e9rience Chic-Chac. De plus, ce concept \u00e9pur\u00e9 harmonise le visuel des trois propri\u00e9t\u00e9s, tout en ayant la capacit\u00e9 de s&rsquo;arrimer aux projets en cours et aux d\u00e9veloppements futurs\u00a0\u00bb, indique-t-il.<\/span><\/p><\/blockquote>\n<p>Pour Guillaume Molaison propri\u00e9taire du Chic-Chac, la nouvelle marque devait demeurer pr\u00e8s de ses origines et exprimer l\u2019esprit de communaut\u00e9 de la population de Murdochville.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">\u00ab Nous souhaitions pr\u00e9server la nature et le caract\u00e8re de cette destination touristique sans \u00e9quivalence dans l&rsquo;Est du Canada.\u00a0\u00bb<\/span><\/p><\/blockquote>\n<p>Une s\u00e9rie de produits d\u00e9riv\u00e9s affichant la nouvelle image de marque seront bient\u00f4t mis en vente. Du c\u00f4t\u00e9 du site web, il permet aux visiteurs de mieux comprendre l\u2019\u00e9tendue de l\u2019offre et de mieux planifier leur prochain s\u00e9jour.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-80143 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Articles-promo-300x172.png\" alt=\"\" width=\"527\" height=\"302\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Articles-promo-300x172.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Articles-promo-768x441.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Articles-promo.png 870w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><br class=\"\" \/>\u00a0<br class=\"\" \/><span style=\"text-decoration: underline;\"><strong class=\"\">Cr\u00e9dits:<\/strong><\/span><\/p>\n<p>Client\u00a0: Chic-Chac, Guillaume Molaison (propri\u00e9taire) et F\u00e9lix Rioux (directeur marketing)<br class=\"\" \/>Cr\u00e9ation\u00a0: Guillaume P\u00e9russe design<\/p>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_80140\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  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identit\u00e9 de marque et lance un nouveau site web.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_80140\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  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