{"id":80177,"date":"2020-11-19T14:05:34","date_gmt":"2020-11-19T19:05:34","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=80177"},"modified":"2020-11-19T15:38:10","modified_gmt":"2020-11-19T20:38:10","slug":"la-derniere-campagne-sante-duniprix-signee-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-derniere-campagne-sante-duniprix-signee-cossette\/","title":{"rendered":"La derni\u00e8re campagne sant\u00e9 d&rsquo;Uniprix, sign\u00e9e Cossette"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-80178 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Capture-d\u2019e\u0301cran-2020-11-18-a\u0300-17.14.43-300x157.png\" alt=\"\" width=\"583\" height=\"305\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Capture-d\u2019e\u0301cran-2020-11-18-a\u0300-17.14.43-300x157.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Capture-d\u2019e\u0301cran-2020-11-18-a\u0300-17.14.43.png 664w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/p>\n<p>18 novembre 2020<\/p>\n<p><strong><span style=\"font-size: 20px;\">Avec Cossette, Uniprix\u00a0met en lumi\u00e8re les diff\u00e9rents services offerts par les pharmaciens, dont certains services m\u00e9connus ou nouveaux.<\/span><\/strong><\/p>\n<p>Il y est question, par exemple, de la livraison \u00e0 domicile dont la popularit\u00e9 s\u2019est trouv\u00e9e d\u00e9cupl\u00e9e depuis le d\u00e9but de la pand\u00e9mie, mais aussi de la possibilit\u00e9 de prescrire certains m\u00e9dicaments pour des conditions m\u00e9dicales d\u00e9j\u00e0 connues.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">La sant\u00e9 rev\u00eat une importance particuli\u00e8re pour tous cette ann\u00e9e. Les pharmaciens de famille d\u2019Uniprix offrent un service de premi\u00e8re ligne qui peut aider les Qu\u00e9b\u00e9cois \u00e0 prendre soin de leur sant\u00e9, de fa\u00e7on compl\u00e9mentaire avec les autres professionnels du r\u00e9seau de la sant\u00e9\u201d, explique Paule Racine, vice-pr\u00e9sidente, marketing chez McKesson Canada.<\/span><\/p><\/blockquote>\n<p>De plus, les pharmaciens du Qu\u00e9bec participeront pour la premi\u00e8re fois \u00e0 l\u2019effort de vaccination contre la grippe saisonni\u00e8re. Et alors que la p\u00e9riode de vaccination bat son plein, l\u2019engouement pour ce nouveau service est manifeste.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/14XjH_SBtys?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong>Premi\u00e8re utilisation de la campagne \u00ab\u00a0Proches de votre sant\u00e9\u00a0\u00bb<\/strong><\/p>\n<p>Cette initiative marque \u00e9galement la premi\u00e8re utilisation de la nouvelle ligne de campagne d\u2019Uniprix : <em>Proches de votre sant\u00e9<\/em>.<\/p>\n<p>D\u2019un point de vue cr\u00e9atif, l\u2019objectif principal \u00e9tait donc de d\u00e9montrer la proximit\u00e9 entre le pharmacien et les patients qui le consultent&#8230; sans toutefois montrer cette proximit\u00e9 !<\/p>\n<p>COVID-19 oblige, les messages ont \u00e9t\u00e9 con\u00e7us afin de r\u00e9sonner aupr\u00e8s du public que les mesures de confinement se resserrent ou non.<\/p>\n<p>Toutefois, les sc\u00e9narios imagin\u00e9s l\u2019ont \u00e9t\u00e9 pour couvrir une vari\u00e9t\u00e9 de sujets de la vie quotidienne, allant au-del\u00e0 des pr\u00e9occupations li\u00e9es \u00e0 la pand\u00e9mie.<\/p>\n<p>La campagne se d\u00e9ploie \u00e0 la t\u00e9l\u00e9vision et en ligne. Elle comprend \u00e9galement un placement de service r\u00e9alis\u00e9 par M\u00e9dia Experts \u00e0 l\u2019\u00e9mission <em>Salut Bonjour<\/em> (TVA).<\/p>\n<p>En effet, une capsule sant\u00e9 avec un pharmacien Uniprix sera pr\u00e9sent\u00e9e sur les ondes de <em>Salut Bonjour<\/em> et sur les plateformes num\u00e9riques de l\u2019\u00e9mission \u00e0 chaque deux semaines jusqu\u2019au mois d\u2019avril prochain.<\/p>\n<p>Chaque capsule permettra au public de b\u00e9n\u00e9ficier des conseils de sant\u00e9 d\u2019un pharmacien, adapt\u00e9s \u00e0 la p\u00e9riode de l\u2019ann\u00e9e, \u00e0 m\u00eame le contenu de l\u2019\u00e9mission.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/OakrXF0hvHI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Cr\u00e9dits:<\/strong><\/span><\/p>\n<p>Annonceur : Uniprix<\/p>\n<p>Agence : Cossette<\/p>\n<p>Strat\u00e9gie : Laurence Bonneville<\/p>\n<p>Cr\u00e9ation : Richard Rochette-Villeneuve, Marc Fabien et \u00c9ric Bouchard<\/p>\n<p>Produit : Mario Deschambault, Jo-Annie T\u00e9treault et Camille McWilliams<\/p>\n<p>Agence m\u00e9dia : M\u00e9dia Experts<\/p>\n<p>M\u00e9dia : Fr\u00e9d\u00e9rick Lanteigne, Julien Boucher, Olivier Bernard, Andr\u00e9anne Laroche<\/p>\n<p>Maison de production : Rom\u00e9o &amp; Fils<\/p>\n<p>R\u00e9alisation : William Fradette<\/p>\n<p>Post-Production : Outpost MTL<\/p>\n<p>Son : BLVD<\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez tous nos articles sur Cossette <a href=\"https:\/\/isarta.com\/infos\/?s=cossette\" target=\"_blank\" rel=\"noopener\">ici<\/a>.<\/strong><\/p>\n<div class=\"brdr\"><\/div>\n<h6>Cr\u00e9dits photo: capture d&rsquo;\u00e9cran <a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=OakrXF0hvHI\" target=\"_blank\" rel=\"noopener\">Youtube<\/a><\/h6>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_80177\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ 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