{"id":80229,"date":"2020-11-20T09:39:53","date_gmt":"2020-11-20T14:39:53","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=80229"},"modified":"2020-11-26T12:03:52","modified_gmt":"2020-11-26T17:03:52","slug":"lagence-sid-lee-derriere-le-nouveau-film-danimation-diga","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lagence-sid-lee-derriere-le-nouveau-film-danimation-diga\/","title":{"rendered":"L&rsquo;agence Sid Lee derri\u00e8re le nouveau film d&rsquo;animation d&rsquo;IGA"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-80231 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/IGA_SidLee_Origamins-300x169.png\" alt=\"\" width=\"525\" height=\"296\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/IGA_SidLee_Origamins-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/IGA_SidLee_Origamins.png 640w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">20 novembre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Pour une troisie\u0300me anne\u0301e conse\u0301cutive, IGA lance un film d\u2019animation du temps des Fe\u0302tes, intitule\u0301 \u00ab L\u2019e\u0301change \u00bb, en collaboration avec l\u2019agence cre\u0301ative Sid Lee.<\/strong><\/span><\/p>\n<p>Cette histoire sur les effets ricochets du partage et le pouvoir rassembleur de la nourriture supporte e\u0301galement une collecte de fonds au moyen <a href=\"https:\/\/www.iga.net\/fr\/a_votre_service\/promotions_et_recompenses\/origamins\" target=\"_blank\" rel=\"noopener\">d\u2019origami anime\u0301s<\/a>, disponibles dans tous les IGA du Que\u0301bec.<\/p>\n<p>Ces initiatives au profit de la Fondation Charles-Bruneau aident a\u0300 financer la recherche contre les cancers infantiles.<\/p>\n<p>\u00ab IGA est fie\u0300re de soutenir la Fondation Charles-Bruneau depuis plus de 14 ans \u00bb, affirme Caroline Duhamel, directrice marketing chez IGA et Rachelle Be\u0301ry.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Avec la situation actuelle, il est beaucoup plus difficile pour les organismes a\u0300 but non lucratif de conserver leurs sources de financement. C\u2019est pourquoi nous avons mis notre film du temps des Fe\u0302tes au service d\u2019une cause qui nous tient particulie\u0300rement a\u0300 c\u0153ur. En nous mobilisant ensemble, nous pouvons aider a\u0300 faire avancer la recherche et espe\u0301rer offrir un jour a\u0300 plusieurs familles que\u0301be\u0301coises le plus beau des cadeaux : la gue\u0301rison. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/emD8koMRlZk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Inspire\u0301s du court me\u0301trage, trois diffe\u0301rents mode\u0300les de figurines a\u0300 plier (les Origamins) prennent vie en re\u0301alite\u0301 augmente\u0301e : Ti-Pierre Noe\u0308l, la Chorale de Carole et le Pinguin Zinzin (personnifie\u0301 par Jonathan Roberge et son fils Xavier, lui-me\u0302me survivant du cancer).<\/p>\n<p>\u00ab C\u2019est un temps des Fe\u0302tes assez particulier. Alors que les gens sont sollicite\u0301s de toutes parts, nous voulions trouver une fac\u0327on originale d\u2019amasser des fonds \u00bb, souligne Julie Desrochers, directrice de cre\u0301ation chez Sid Lee.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Forts du succe\u0300s de nos tatouages anime\u0301s de l\u2019an dernier, nous avons pousse\u0301 l\u2019expe\u0301rience encore plus loin avec des personnages a\u0300 plier interactifs, qui peuvent aussi servir d\u2019ornements. On ne vend pas d\u2019objet, on cre\u0301e un moment de divertissement pour les familles, tout en encourageant les enfants malades. Et on y arrive en maximisant ce que nos artisans font de mieux : jumeler le storytelling, la cre\u0301ativite\u0301 et la technologie \u00bb, ajoute-t-elle.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/kHs1Gm3Uc7A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Le court me\u0301trage est en ligne sur la page Facebook d\u2019IGA, la page Vive la bouffe et sur IGA.net. <a href=\"https:\/\/www.iga.net\/fr\/a_votre_service\/promotions_et_recompenses\/origamins\" target=\"_blank\" rel=\"noopener\">Les Origamins<\/a> sont en vente jusqu\u2019au 30 de\u0301cembre au cou\u0302t de 3 $, taxes incluses, dans tous les IGA du Que\u0301bec.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Cre\u0301dits:<\/span><\/strong><\/p>\n<p>Annonceur : IGA \u2013 Carl Pichette, Caroline Duhamel, Alexandra Monti, Nathalie Matte, Sandra Huynh, Maxime Chamaillard, Mathieu Bourque Agence : Sid Lee<br \/>\nDirecteur de cre\u0301ation exe\u0301cutif : Alex Bernier<br \/>\nDirectrice du groupe conseil : Genevie\u0300ve Boulanger<\/p>\n<p>Vice-pre\u0301sidente de la strate\u0301gie : Pauline Rosen<\/p>\n<p>Direction de cre\u0301ation: Alex Bernier (film), Julie Desrochers (Origamins)<br \/>\nE\u0301quipe de cre\u0301ation : Alexandre Be\u0301land, Alexis Caron-Co\u0302te\u0301, Jean-Franc\u0327ois Le\u0301gare\u0301 avec Benjamin Lamingo L\u2019e\u0301cuyer et E\u0301ric Valiquette (Origamins)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Strate\u0301gie : Pauline Despre\u0301s<br \/>\nService-conseil : Judith Dupuis, Catherine Savoie, Juliette Fillion Contenu : Laurent Tremblay<\/p>\n<p>Production film : Marie-Christine Toupin, Rose Gauthier-Robitaille, Carolyne Goyette Production 3D : Shed &#8211; Franc\u0327ois Hogue, Roxan Carle, Heather Graham et Catherine Paille\u0301 Re\u0301alisation : Chloe\u0301 Robichaud<br \/>\nMusique et son : Circonflex &#8211; Paul-E\u0301tienne Co\u0302te\u0301, Olivier Girard et Dominic Cabana Chanson originale : Toujours vivant par Gerry Boulet, Michel Rivard<\/p>\n<p>Production Origamins Sid Lee: Sarah Longpre\u0301, Se\u0301bastien Lusignan<br \/>\nPost-Production &#8211; Direction de cre\u0301ation : Christian Ayotte, Olivier Valiquette De\u0301veloppeurs cre\u0301atifs AR : Je\u0301re\u0301my Fre\u0301chette, Giacomo Ferron, Louis The\u0301riault-Boivin Vide\u0301aste &amp; monteur : Daniel Daigle<br \/>\nAnimation 2D : David Leclerc<br \/>\nColorisation : Be\u0301atrice Tremblay<\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Confection des origamis : MomoTako art &#8211; Michelle Wallace Design &amp; finition sonore : BLVD<br \/>\nStrat\u00e9gie, planification &amp; activation m\u00e9dia : Carat &#8211; Maryse Archambault, Annie Forget, Catherine Brousseau, Nathalie Bilodeau, Simon Garneau, Samuel Pothier, Alexane Morra, Catherine Robert, Margot Jacquemet, Tania Santana et Ghita Hajjam.<br \/>\nPartenaires m\u00e9dia:\u00a0Qu\u00e9becor, Bell, Radio-Canada, T\u00e9l\u00e9-Qu\u00e9bec, TV5, Rogers, Outfront, Pattison, Astral, Capitales M\u00e9dias, La Presse, Verizon, Spordle, Kijiji, Media Tonik, S4M<br \/>\nAgence influence : Clark<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_80229\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  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