{"id":80289,"date":"2020-11-23T12:40:53","date_gmt":"2020-11-23T17:40:53","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=80289"},"modified":"2020-11-23T15:13:48","modified_gmt":"2020-11-23T20:13:48","slug":"havas-aide-keurig-a-celebrer-le-developpement-durable","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/havas-aide-keurig-a-celebrer-le-developpement-durable\/","title":{"rendered":"Havas aide Keurig \u00e0 c\u00e9l\u00e9brer le d\u00e9veloppement durable"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-80290 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Capture-d\u2019e\u0301cran-2020-11-23-a\u0300-11.46.26-300x143.png\" alt=\"\" width=\"474\" height=\"226\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Capture-d\u2019e\u0301cran-2020-11-23-a\u0300-11.46.26-300x143.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Capture-d\u2019e\u0301cran-2020-11-23-a\u0300-11.46.26-768x365.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Capture-d\u2019e\u0301cran-2020-11-23-a\u0300-11.46.26-1024x487.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/Capture-d\u2019e\u0301cran-2020-11-23-a\u0300-11.46.26.png 1123w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">23 novembre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>C&rsquo;est avec Havas que Keurig a mis au point sa nouvelle campagne d\u00e9di\u00e9e au recyclage et \u00e0 l&rsquo;\u00e9conomie circulaire.<\/strong><\/span><\/p>\n<p>Keurig a franchi une \u00e9tape cl\u00e9 dans son parcours en mati\u00e8re de d\u00e9veloppement durable et d\u2019\u00e9conomie circulaire, en donnant une nouvelle vie et de la valeur au plastique recycl\u00e9.<\/p>\n<p>La marque a annonc\u00e9 ce 23 novembre sa derni\u00e8re innovation avec le lancement des cafeti\u00e8res revues et am\u00e9lior\u00e9es Keurig\u00a0K-Mini et K-Mini Plus.<\/p>\n<p>La cafeti\u00e8re Keurig K-Mini noire est maintenant fabriqu\u00e9e avec un minimum de 20\u00a0% de plastique recycl\u00e9, et la cafeti\u00e8re K-Mini Plus noire, avec un minimum de 30\u00a0% de plastique recycl\u00e9.<\/p>\n<p>Ce nouveau processus a \u00e9t\u00e9 rendu possible gr\u00e2ce \u00e0 une collaboration \u00e9troite avec Lavergne, une entreprise montr\u00e9alaise chef de file dans le domaine de la cr\u00e9ation de r\u00e9sines durables \u00e0 partir de plastique recycl\u00e9.<\/p>\n<p>Keurig continuera de faire \u00e9quipe avec Lavergne afin d\u2019accro\u00eetre davantage l\u2019utilisation de plastique recycl\u00e9 dans la fabrication de ses cafeti\u00e8res et de ses emballages.<\/p>\n<p><strong>Vid\u00e9o et r\u00e9seaux sociaux<\/strong><\/p>\n<p>Afin de c\u00e9l\u00e9brer cette \u00e9tape importante, Keurig lance une nouvelle campagne qui comprend une vid\u00e9o publicitaire en ligne de 15\u00a0secondes.<\/p>\n<p>Elle met en vedette le com\u00e9dien Antoine V\u00e9zina et pr\u00e9sente les capsules K\u2011Cup Keurig recyclables ainsi que les nouvelles cafeti\u00e8res qui contiennent du plastique recycl\u00e9 post-consommation.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/higQXwTRctQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>La nouvelle publicit\u00e9 refl\u00e8te l\u2019esprit de la promesse de marque, faisant de chaque journ\u00e9e un moment \u00ab\u00a0extra-ordinaire\u00a0\u00bb, une tasse \u00e0 la fois.<\/p>\n<p>Cette derni\u00e8re r\u00e9alisation de Keurig dans son parcours de d\u00e9veloppement durable repr\u00e9sente pour la marque une autre fa\u00e7on d\u2019aider les consommateurs \u00e0 d\u00e9guster leurs produits et \u00e0 prendre le temps de savourer ce que chaque moment a de bon \u00e0 offrir.<\/p>\n<p>Outre la publicit\u00e9 en ligne, Keurig lance aussi sur les m\u00e9dias sociaux une campagne qui explique les bases de l\u2019\u00e9conomie circulaire, ainsi que le processus qui a men\u00e9 au lancement des cafeti\u00e8res faites de plastique recycl\u00e9.<\/p>\n<p>La campagne sur les m\u00e9dias sociaux comporte deux autres vid\u00e9os.<\/p>\n<p>L\u2019une explique comment recycler les capsules K\u2011Cup Keurig et l\u2019autre, l\u2019approche adopt\u00e9e par l\u2019entreprise en mati\u00e8re de recyclabilit\u00e9.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/-O5HRXSBg3U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Cr\u00e9dits:<\/strong><\/span><\/p>\n<p>Client :\u00a0Keurig\u00ae &#8211; St\u00e9phane Renauld, Clo\u00e9 B\u00e9rard, Neihieang Sir<br \/>\nAgence de cr\u00e9ation :\u00a0Havas Montr\u00e9al<br \/>\nCr\u00e9ation :\u00a0Hugo Morin,\u00a0Caroline Joassin-Bruneau,\u00a0Patrick Seymour<br \/>\nService-conseil :\u00a0Ga\u00eblle Cayrol,\u00a0Genevi\u00e8ve Deslongchamps<br \/>\nStrat\u00e9gie :\u00a0Hugo Martin-Bonneville<br \/>\nProduction d\u2019agence :\u00a0Johanne Pelland<br \/>\nMaison de production :\u00a0GORDITOS \/ Nancy Thibodeau<br \/>\nR\u00e9alisateur :\u00a0Emanuel\u00a0Hoss-Desmarais<br \/>\nStudio de son et mix audio :\u00a0CIRCONFLEX<br \/>\nMonteur :\u00a0CAG<br \/>\nPost-production :\u00a0MEL\u2019S<br \/>\nAgence m\u00e9dia :\u00a0Initiative<br \/>\nRelations publiques\u00a0: Le Cabinet de relations publiques NATIONAL<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/jTvzZyX2AIk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<div class=\"brdr\"><\/div>\n<h6>Cr\u00e9dits photo en une: Capture d&rsquo;\u00e9cran <a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=jTvzZyX2AIk\" target=\"_blank\" rel=\"noopener\">Youtube<\/a><\/h6>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_80289\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\" 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