{"id":80303,"date":"2020-11-23T15:34:13","date_gmt":"2020-11-23T20:34:13","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=80303"},"modified":"2020-11-23T15:34:13","modified_gmt":"2020-11-23T20:34:13","slug":"bob-agence-transforme-limage-de-la-financiere-des-professionnels","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bob-agence-transforme-limage-de-la-financiere-des-professionnels\/","title":{"rendered":"Bob Agence transforme l&rsquo;image de la Financi\u00e8re des professionnels"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-80313 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp_1-2-300x150.jpg\" alt=\"\" width=\"662\" height=\"331\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp_1-2-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp_1-2-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp_1-2-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp_1-2.jpg 1920w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">23 novembre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Cet automne, Bob Agence d\u00e9voile le nouveau repositionnement strat\u00e9gique de la Financie\u0300re des professionnels : elle devient fdp &#8211; Intelligence financie\u0300re.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\">Ce travail en profondeur, pilote\u0301 par Bob Agence, permet une e\u0301volution majeure pour la marque.<\/span><\/p>\n<p>Au fil des 43 dernie\u0300res anne\u0301es, l\u2019expertise de fdp s\u2019est raffine\u0301e, et son offre a e\u0301volue\u0301 du co\u0302te\u0301 de la gestion des finances prive\u0301es.<\/p>\n<p>\u00c0 l\u2019origine cre\u0301e\u0301e par des professionnels pour les professionnels de cinq expertises libe\u0301rales \u2013 me\u0301decins, dentistes, pharmaciens, notaires et architectes -, fdp est devenue l\u2019un des groupes experts les plus e\u0301volue\u0301s au Que\u0301bec en matie\u0300re d\u2019intelligence financie\u0300re applique\u0301e aux re\u0301alite\u0301s de chaque secteur de professionnels.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Le temps e\u0301tait venu que notre marque refle\u0300te bien l\u2019e\u0301nergie que nous de\u0301ployons a\u0300 faire e\u0301voluer notre offre et nos pratiques. Afin de toujours mieux re\u0301pondre aux attentes les plus exigeantes de nos clients, cette e\u0301volution incarne e\u0301galement notre engagement a\u0300 miser sur l\u2019intelligence collective de notre re\u0301seau d\u2019experts. Ainsi, nous sommes sans cesse a\u0300 me\u0302me de rehausser la barre lorsqu\u2019il est question des objectifs financiers et de la gestion des finances personnelles et d\u2019affaires de nos clients, explique Myle\u0300ne Loiselle, directrice principale, Marketing. Cette intelligence devait e\u0302tre exprime\u0301e de fac\u0327on manifeste \u00bb.<\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>De ce repositionnement strate\u0301gique a de\u0301coule\u0301 un travail de fond portant sur l\u2019identite\u0301 visuelle et le discours de marque de fac\u0327on a\u0300 faire briller l\u2019expertise spe\u0301cifique de fdp.<\/p>\n<p><strong>Ancrer les racines de la marque tout en la modernisant<\/strong><\/p>\n<p>Le nouveau logo fdp est accompagne\u0301 de cinq carre\u0301s incline\u0301s formant la lettre P et rappelant les cinq professions libe\u0301rales qui ont fait la re\u0301putation de la marque.<\/p>\n<p>Inspire\u0301es du me\u0302me style graphique, des ico\u0302nes spe\u0301cifiques pour chacun des 6 domaines d\u2019expertise actuellement pris en charge sont utilise\u0301es dans les communications cible\u0301es.<\/p>\n<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n<div id='gallery-1' class='gallery galleryid-80303 gallery-columns-2 gallery-size-full'>\n<dl class='gallery-item'>\n<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/isarta.com\/infos\/bob-agence-transforme-limage-de-la-financiere-des-professionnels\/fdp31\/'><img width=\"1960\" height=\"1383\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp31.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp31.jpg 1960w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp31-300x212.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp31-768x542.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp31-1024x723.jpg 1024w\" sizes=\"(max-width: 1960px) 100vw, 1960px\" \/><\/a>\n\t\t\t<\/dt>\n<\/dl>\n<dl class='gallery-item'>\n<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/isarta.com\/infos\/bob-agence-transforme-limage-de-la-financiere-des-professionnels\/fdp22\/'><img width=\"1920\" height=\"960\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp22.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp22.jpg 1920w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp22-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp22-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp22-1024x512.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a>\n\t\t\t<\/dt>\n<\/dl>\n<p><br style=\"clear: both\" \/>\n\t\t<\/div>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Les nouvelles couleurs et la signature transportent la marque dans un univers contemporain et diffe\u0301rent de celui des banques, allant au-dela\u0300 des lieux communs.<\/p>\n<p>L\u2019utilisation de l\u2019abre\u0301viation fdp permet de simplifier l\u2019ensemble des communications de la marque et de soutenir son e\u0301volution nume\u0301rique.<\/p>\n<p>Le nouveau ton de voix se veut convivial, clair, anime\u0301, positif et concis, consolidant cette volonte\u0301 de rendre la marque plus accessible et dynamique.<\/p>\n<p>La nouvelle marque a e\u0301te\u0301 officiellement lance\u0301e le 19 octobre 2020.<\/p>\n<p>Afin de soutenir ce lancement, une campagne publicitaire nume\u0301rique (panneaux nume\u0301riques, me\u0301dias sociaux, La Presse+, Radio-Canada) a e\u0301te\u0301 pense\u0301e pour rendre pleinement accessible cette e\u0301volution aux yeux du grand public.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-80316 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp101-300x150.jpg\" alt=\"\" width=\"480\" height=\"240\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp101-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp101-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp101-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp101.jpg 1920w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Cr\u00e9dits:<\/strong><\/span><\/p>\n<p>Agence : Bob<br \/>\nClient : fdp \/ Myle\u0300ne Loiselle, Flavie Paquette et Ve\u0301ronique Dube\u0301<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_80303\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bob-agence-transforme-limage-de-la-financiere-des-professionnels\/\"  data-item_title=\"Bob Agence transforme l&#039;image de la Financi\u00e8re des professionnels\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp_1-2-1024x512.jpg\"  data-item_date=\"2020-11-23T15:34:13-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cet automne, Bob Agence d\u00e9voile le nouveau repositionnement strat\u00e9gique de la Financie\u0300re des professionnels : elle devient fdp &#8211; Intelligence financie\u0300re.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_80303\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bob-agence-transforme-limage-de-la-financiere-des-professionnels\/\"  data-item_title=\"Bob Agence transforme l&#039;image de la Financi\u00e8re des professionnels\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/11\/fdp_1-2-1024x512.jpg\"  data-item_date=\"2020-11-23T15:34:13-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":80313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[378,243,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/80303"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=80303"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/80303\/revisions"}],"predecessor-version":[{"id":80319,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/80303\/revisions\/80319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/80313"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=80303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=80303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=80303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}