{"id":80652,"date":"2020-12-02T14:19:22","date_gmt":"2020-12-02T19:19:22","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=80652"},"modified":"2020-12-02T14:19:22","modified_gmt":"2020-12-02T19:19:22","slug":"kabane-derriere-la-nouvelle-campagne-de-sensibilisation-de-loperation-nez-rouge","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/kabane-derriere-la-nouvelle-campagne-de-sensibilisation-de-loperation-nez-rouge\/","title":{"rendered":"Kabane derri\u00e8re la nouvelle campagne de sensibilisation de l&rsquo;Op\u00e9ration Nez rouge"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-80653 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/15609_visuel_commupresse_03_700x700-e1606936697466-300x165.gif\" alt=\"\" width=\"438\" height=\"241\" \/><\/p>\n<p><span style=\"font-size: 10px;\">2 d\u00e9cembre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Pour sa 37<sup>e <\/sup>\u00e9dition, l\u2019Op\u00e9ration Nez rouge a d\u00fb s\u2019adapter \u00e0 la situation sanitaire, entre autres, en raison des impacts importants sur la logistique du service de raccompagnement, ce qui l\u2019a amen\u00e9 \u00e0 revoir leur plan plus souvent qu\u2019un GPS en mouvement.\u00a0<\/strong><\/span><\/p>\n<p>Afin de poursuivre sa mission, l&rsquo;organisme a mis en place tous les efforts pour accompagner la population dans ce contexte particulier.<\/p>\n<p>Initialement mandat\u00e9e pour la conception et la production d&rsquo;une campagne de raccompagnement, Kabane a d\u00fb \u00e9galement s\u2019adapter et r\u00e9aliser une campagne de sensibilisation.<\/p>\n<p>En effet, cette ann\u00e9e, l\u2019Op\u00e9ration Nez rouge rappelle l\u2019importance d\u2019adopter un comportement responsable et s\u00e9curitaire, m\u00eame en l\u2019absence du service de raccompagnement.<\/p>\n<p>\u00c0 travers un univers graphique color\u00e9 et un ton un brin humoristique, l\u2019organisme invite la population \u00e0 \u00ab Prendre les<em> rennes<\/em> de leur s\u00e9curit\u00e9 \u00bb.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/TZif1X4_w_w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Un sympathique clin d&rsquo;\u0153il \u00e0 la mascotte, mais surtout une fa\u00e7on ludique de rappeler \u00e0 la population de conserver ses bonnes habitudes sur la route.<\/p>\n<p>La publicit\u00e9 t\u00e9l\u00e9, jumelant illustrations et motion design, sera diffus\u00e9e au Qu\u00e9bec durant tout le temps des f\u00eates. En parall\u00e8le, la campagne num\u00e9rique proposera d\u2019amusantes alternatives s\u00e9curitaires.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Cr\u00e9dits:<\/strong><\/span><\/p>\n<p>Client: Op\u00e9ration Nez rouge (Lydia Forgues)<br \/>\nAgence: Kabane<br \/>\nDirecteur \u00e0 la cr\u00e9ation: Simon Litalien<br \/>\nDirecteur artistique: \u00c9ric Forest<br \/>\nConceptrice-r\u00e9dactrice: Ann-Catherine Fortin<br \/>\nMotion design: William C\u00f4t\u00e9 et Maxime Vincent<br \/>\nDirectrice de compte: Chrystelle Drolet<br \/>\nMusique et effets sonores: Studio Expression<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-80654 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/15609_visuel_commupresse_01_HR-300x300.png\" alt=\"\" width=\"353\" height=\"353\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/15609_visuel_commupresse_01_HR-300x300.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/15609_visuel_commupresse_01_HR-768x768.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/15609_visuel_commupresse_01_HR-1024x1024.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/15609_visuel_commupresse_01_HR-144x144.png 144w\" sizes=\"(max-width: 353px) 100vw, 353px\" \/><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_80652\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  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