{"id":80779,"date":"2020-12-08T10:07:26","date_gmt":"2020-12-08T15:07:26","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=80779"},"modified":"2020-12-08T10:07:26","modified_gmt":"2020-12-08T15:07:26","slug":"publicis-signe-la-campagne-de-financement-de-la-fsspad","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/publicis-signe-la-campagne-de-financement-de-la-fsspad\/","title":{"rendered":"Publicis signe la campagne de financement de la FSSPAD"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-80780 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/image001-300x127.png\" alt=\"\" width=\"472\" height=\"200\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/image001-300x127.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/image001-768x325.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/image001.png 851w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/p>\n<p><span style=\"font-size: 20px;\"><strong>En collaboration avec l\u2019agence Publicis Montr\u00e9al, la Fondation de la Soci\u00e9t\u00e9 de soins palliatifs \u00e0 domicile (FSSPAD) lance fi\u00e8rement sa nouvelle campagne de notori\u00e9t\u00e9 et de financement intitul\u00e9e \u00ab Mourir deux fois \u00bb.<\/strong><\/span><\/p>\n<p>Depuis 1980, la FSSPAD soutient financi\u00e8rement la Soci\u00e9t\u00e9 de soins palliatifs \u00e0 domicile du Grand Montr\u00e9al (SSPAD). La SSPAD offre gratuitement des soins palliatifs et des services \u00e0 toute personne en phase avanc\u00e9e de la maladie d\u00e9sirant terminer ses jours \u00e0 la maison.<\/p>\n<p>\u00ab La SSPAD participe aussi \u00e0 l\u2019avancement des connaissances entourant les soins palliatifs. Les dons contribuent \u00e0 faire \u00e9voluer la recherche et \u00e0 constamment am\u00e9liorer les conditions des personnes en fin de vie \u00bb, souligne B\u00e9rard Riverin, directeur g\u00e9n\u00e9ral de l\u2019organisme.<\/p>\n<p>Pour sensibiliser le public \u00e0 ce sujet peu discut\u00e9, cette campagne d\u2019impact met en lumi\u00e8re le deuil important associ\u00e9 au fait de devoir quitter sa demeure avant l\u2019heure.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Se faire arracher de son chez-soi peut \u00eatre fatal pour plusieurs personnes en fin de vie. C\u2019est comme si une partie de leur existence s\u2019\u00e9teignait \u00e0 ce moment \u00bb, t\u00e9moigne M\u00e9lissa Charland, directrice de cr\u00e9ation adjointe chez Publicis.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"size-medium wp-image-80781 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/image002-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/image002-300x300.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/image002-768x768.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/image002-1024x1024.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/image002-144x144.png 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/image002.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Publicis se veut une agence de communication engag\u00e9e qui a \u00e0 coeur d\u2019offrir son expertise \u00e0 des institutions et des organismes \u00e0 caract\u00e8re social, tels que la Fondation de la Soci\u00e9t\u00e9 de soins palliatifs \u00e0 domicile, Dans la rue, Mira et bien d\u2019autres.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">C\u2019est un honneur de signer cette campagne d\u2019impact pour cette cause et ainsi contribuer au bien-\u00eatre des personnes en fin de vie \u00bb, souligne Rachelle Claveau, pr\u00e9sidente de Publicis Montr\u00e9al et 2e vice-pr\u00e9sidente du conseil d\u2019administration de la FSSPAD.<\/span><\/p><\/blockquote>\n<p>Lanc\u00e9e aujourd\u2019hui, la campagne se d\u00e9ploie sous la forme d\u2019une vid\u00e9o diffus\u00e9e \u00e0 la t\u00e9l\u00e9 et sur le web ainsi qu\u2019en imprim\u00e9, en affichage et en num\u00e9rique.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/JTjsayznH-4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Cr\u00e9dits:<\/strong><\/span><br \/>\nAnnonceur: Fondation de la Soci\u00e9t\u00e9 de soins palliatifs \u00e0 domicile (B\u00e9rard Riverin et V\u00e9ronique Synnott)<br \/>\nAgence: Publicis Montr\u00e9al<br \/>\nR\u00e9alisation: Cristina Martins<br \/>\nMaison de production: Kazak<br \/>\nPostproduction et sonorisation: VideoNerve<br \/>\nPartenaire m\u00e9dia: Qu\u00e9becor<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_80779\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/publicis-signe-la-campagne-de-financement-de-la-fsspad\/\"  data-item_title=\"Publicis signe la campagne de financement de la FSSPAD\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/image001.png\"  data-item_date=\"2020-12-08T10:07:26-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En collaboration avec l\u2019agence Publicis Montr\u00e9al, la Fondation de la Soci\u00e9t\u00e9 de soins palliatifs \u00e0 domicile (FSSPAD) lance fi\u00e8rement sa nouvelle campagne de notori\u00e9t\u00e9 et de financement intitul\u00e9e \u00ab Mourir deux fois \u00bb.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_80779\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/publicis-signe-la-campagne-de-financement-de-la-fsspad\/\"  data-item_title=\"Publicis signe la campagne de financement de la FSSPAD\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/image001.png\"  data-item_date=\"2020-12-08T10:07:26-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":80780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[243,231],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/80779"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=80779"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/80779\/revisions"}],"predecessor-version":[{"id":80782,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/80779\/revisions\/80782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/80780"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=80779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=80779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=80779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}