{"id":80900,"date":"2020-12-11T11:22:13","date_gmt":"2020-12-11T16:22:13","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=80900"},"modified":"2020-12-11T11:22:13","modified_gmt":"2020-12-11T16:22:13","slug":"capsana-et-lg2-conscientisent-les-jeunes-a-limportance-dequilibrer-leur-temps-decran","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/capsana-et-lg2-conscientisent-les-jeunes-a-limportance-dequilibrer-leur-temps-decran\/","title":{"rendered":"Capsana et lg2 conscientisent les jeunes a\u0300 l\u2019importance d\u2019\u00e9quilibrer leur temps d\u2019\u00e9cran"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-80901 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/5.-lg2_prod-capsana_stories-300x170.png\" alt=\"\" width=\"424\" height=\"240\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/5.-lg2_prod-capsana_stories-300x170.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/5.-lg2_prod-capsana_stories-768x435.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/5.-lg2_prod-capsana_stories-1024x580.png 1024w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/p>\n<p><span style=\"font-size: 20px;\"><span style=\"font-size: 10px;\">11 d\u00e9cembre 2020<\/span><strong><br \/>\nDans le contexte de la deuxie\u0300me vague et alors que l\u2019isolement affecte de nombreux Que\u0301be\u0301cois, Capsana conscientise les jeunes de 18 a\u0300 24 ans a\u0300 l\u2019importance d\u2019e\u0301quilibrer leur temps d\u2019e\u0301cran avec sa nouvelle campagne PAUSE.<\/strong><\/span><\/p>\n<p>Dans un ton actuel et mature, l\u2019offensive, imagine\u0301e par lg2, a e\u0301te\u0301 de\u0301ploye\u0301e sur plusieurs plateformes et permet a\u0300 l\u2019organisation sociale cre\u0301e\u0301e il y a pre\u0300s de deux ans de s\u2019inscrire de fac\u0327on pertinente aupre\u0300s de la ge\u0301ne\u0301ration Z.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Pour cette ge\u0301ne\u0301ration, il est souvent facile de se connecter a\u0300 un e\u0301cran par re\u0301flexe, par automatisme. Et cela fait disparai\u0302tre tous ces petits moments de pause qui sont importants. Savoir utiliser ses e\u0301crans de fac\u0327on e\u0301quilibre\u0301e demande une certaine mai\u0302trise de soi. Alors que 97 % des jeunes disent se connecter pour se de\u0301sennuyer et que 88 % souhaitent diminuer leur temps d\u2019e\u0301cran, il e\u0301tait primordial pour Capsana d\u2019utiliser un ton juste et bienveillant pour les inciter a\u0300 ge\u0301rer de fac\u0327on plus saine le temps passe\u0301 devant leur cellulaire, leur tablette ou leur ordinateur, afin de prendre soin d\u2019eux \u00bb, explique Julie Mayer, coordonnatrice de la campagne PAUSE de Capsana.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/3IHg1om16yA?list=PL3VdqLKG5yfskqaz3zEmYSnnPX7z_JHFe\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>En ligne depuis le mois de novembre, la campagne se de\u0301ploie a\u0300 travers diffe\u0301rentes plateformes sociales a\u0300 l\u2019aide de vide\u0301os de 30 et de 6 secondes, de bannie\u0300res, de publicite\u0301s audios sur Spotify, ainsi qu\u2019a\u0300 travers des partenariats avec des influenceurs.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">On a voulu cre\u0301er une pub qui n\u2019en aurait pas l\u2019air d\u2019une, avec une combinaison de tournage, d\u2019animation et d\u2019illustrations. On ne voulait surtout pas dire aux jeunes quoi faire. On cherchait pluto\u0302t a\u0300 cre\u0301er une se\u0301quence rythme\u0301e, a\u0300 l\u2019image du contenu qu\u2019ils consomment, dans laquelle ils pourraient de\u0301nicher de nouvelles ide\u0301es a\u0300 chaque e\u0301coute. Le re\u0301alisateur (Vincent Raineri) et les artisans avec qui on a travaille\u0301 ont tous embarque\u0301 dans le projet parce qu\u2019ils se sentaient aussi concerne\u0301s par le proble\u0300me. Et c\u2019est devenu un vrai projet de cocre\u0301ation \u00bb, conclut Le\u0301a-Laure Bergeron, directrice artistique chez lg2.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\" wp-image-80902 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/1.-lg2_capsana_visuelmoteur_01-300x169.jpg\" alt=\"\" width=\"396\" height=\"223\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/1.-lg2_capsana_visuelmoteur_01-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/1.-lg2_capsana_visuelmoteur_01-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/1.-lg2_capsana_visuelmoteur_01-1024x575.jpg 1024w\" sizes=\"(max-width: 396px) 100vw, 396px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_80900\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  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