{"id":80906,"date":"2020-12-10T09:30:01","date_gmt":"2020-12-10T14:30:01","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=80906"},"modified":"2020-12-11T11:55:31","modified_gmt":"2020-12-11T16:55:31","slug":"camden-et-college-universel-de-gatineau-lancent-lunivers-de-tous-les-possibles","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-et-college-universel-de-gatineau-lancent-lunivers-de-tous-les-possibles\/","title":{"rendered":"Camden et Coll\u00e8ge Universel de Gatineau lancent \u00ab L\u2019univers de tous les possibles \u00bb"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-80907 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/Capture-d\u2019e\u0301cran-2020-12-11-a\u0300-11.49.15-300x210.png\" alt=\"\" width=\"365\" height=\"256\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/Capture-d\u2019e\u0301cran-2020-12-11-a\u0300-11.49.15-300x210.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/Capture-d\u2019e\u0301cran-2020-12-11-a\u0300-11.49.15.png 538w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">10 d\u00e9cembre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Sous le th\u00e8me \u00ab L\u2019univers de tous les possibles \u00bb, le bureau montr\u00e9alais de Camden a con\u00e7u une campagne enti\u00e8rement int\u00e9gr\u00e9e visant \u00e0 accro\u00eetre la notori\u00e9t\u00e9 du Coll\u00e8ge Universel de Gatineau et \u00e0 attirer de nouveaux \u00e9tudiants sur son campus.<\/strong><\/span><\/p>\n<p>Ce mandat qui repr\u00e9sentait un accompagnement 360\u00b0 comprenait notamment une analyse de la marque permettant de cr\u00e9er un positionnement porteur, un nouveau slogan et un concept publicitaire qui sauraient promouvoir l\u2019encadrement unique du Coll\u00e8ge.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/kKkgczV6-So?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Un avantage comp\u00e9titif qui plairait tant aux futurs \u00e9tudiants qu\u2019aux parents et que peu d\u2019\u00e9tablissements d\u2019enseignement coll\u00e9gial peuvent se targuer d\u2019offrir.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">La campagne visait avant tout \u00e0 faire conna\u00eetre davantage les forces du Coll\u00e8ge Universel : un campus \u00e0 la fine pointe de la technologie offrant une exp\u00e9rience coll\u00e9giale innovante et adapt\u00e9e aux besoins de toutes et tous. Un r\u00e9el d\u00e9fi communicationnel que l\u2019\u00e9quipe a habilement relev\u00e9 en misant sur la notion d\u2019universalit\u00e9 qui est au c\u0153ur de l\u2019identit\u00e9 du Coll\u00e8ge\u00a0\u00bb, soutient Gabrielle Lusignan, directrice de compte chez Camden.<\/span><\/p><\/blockquote>\n<p>Pour compl\u00e9ter l\u2019offensive, des portraits vid\u00e9o, une refonte du site Web, une panoplie de contenus et un nouvel univers graphique ont \u00e9t\u00e9 cr\u00e9\u00e9s. Finalement, la planification m\u00e9dia de la campagne publicitaire a \u00e9t\u00e9 enti\u00e8rement assur\u00e9e par le service m\u00e9dia de Camden.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Camden a su capter l\u2019essence m\u00eame de notre Coll\u00e8ge et refl\u00e9ter le tout dans une image de marque cr\u00e9ative et une campagne \u00e0 notre image \u00bb, de conclure Sophie Desjardins, directrice marketing, communications et relations publiques du Coll\u00e8ge Universel.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/-PO4zLNEInQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Cr\u00e9dits :<\/strong><\/span><br \/>\nClient : Sophie Desjardins, Saloua Zraida<br \/>\nStrat\u00e9gie : Marc Minart, Pierre Laram\u00e9e<br \/>\nDirection de la cr\u00e9ation : John Dutton<br \/>\nDirection service-conseil : Gabrielle Lusignan, Pierre-Luc Langlois<br \/>\nConception-r\u00e9daction :\u00a0Susannah Rubin, Mathieu Chabot<br \/>\nDirection artistique : Fred Roy<br \/>\nInfographie : Caroline Perrin<br \/>\nStrat\u00e9gie et planification m\u00e9dia : Brooke Verbeek<br \/>\nGestion des campagnes num\u00e9riques : Snehdeep Kaur<br \/>\nProduction : V\u00e9ronique Prud\u2019homme<br \/>\nR\u00e9alisation : Audric Gagnon<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_80906\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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