{"id":80951,"date":"2020-12-14T10:48:29","date_gmt":"2020-12-14T15:48:29","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=80951"},"modified":"2020-12-14T10:48:29","modified_gmt":"2020-12-14T15:48:29","slug":"atypic-signe-la-nouvelle-campagne-publicitaire-de-la-rue-des-femmes","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/atypic-signe-la-nouvelle-campagne-publicitaire-de-la-rue-des-femmes\/","title":{"rendered":"Atypic signe la nouvelle campagne publicitaire de La rue des Femmes"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-80952 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/Capture-d\u2019e\u0301cran-2020-12-14-a\u0300-10.47.41-300x124.png\" alt=\"\" width=\"414\" height=\"171\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/Capture-d\u2019e\u0301cran-2020-12-14-a\u0300-10.47.41-300x124.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/Capture-d\u2019e\u0301cran-2020-12-14-a\u0300-10.47.41-768x317.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/Capture-d\u2019e\u0301cran-2020-12-14-a\u0300-10.47.41.png 816w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">14 d\u00e9cembre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>La rue des Femmes a d\u00e9cid\u00e9 de faire appel \u00e0 Atypic pour sa nouvelle campagne publicitaire.<\/strong><\/span><\/p>\n<p>La rue des Femmes, c\u2019est une maison pour celles qui n\u2019en ont pas. Sa mission? Accueillir et soigner des femmes en \u00e9tat d\u2019itin\u00e9rance ou \u00e0 risque d\u2019y sombrer.<\/p>\n<p>En mati\u00e8re de service essentiel, on peut difficilement faire mieux!<\/p>\n<p>Mais pour sortir de l\u2019itin\u00e9rance, \u00e7a prend bien plus qu\u2019un toit. Et pour traduire cette affirmation aupr\u00e8s du public, La Fondation La rue des Femmes a confi\u00e9 sa campagne publicitaire \u00e0 <a href=\"https:\/\/www.atypic.ca\/fr\/\" target=\"_blank\" rel=\"noopener\">Atypic<\/a>.<\/p>\n<p>Douceur, intimit\u00e9, sensibilit\u00e9, la publicit\u00e9 <em>Plus qu\u2019un toit<\/em> est \u00e0 l\u2019image de la campagne majeure <em>Plus qu\u2019un toit\u2026 gu\u00e9rir l\u2019itin\u00e9rance<\/em>.<\/p>\n<p>Sur un ton po\u00e9tique, elle nous raconte tout ce que \u00e7a prend, au-del\u00e0 d\u2019un toit, pour sortir une femme de l\u2019itin\u00e9rance\u00a0: de l\u2019h\u00e9bergement d\u2019urgence, certes, mais aussi des th\u00e9rapies compl\u00e9mentaires et des soins de sant\u00e9 relationnelle, dont La rue des Femmes a l\u2019expertise.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/SevAb3RhrCI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Enfin, \u00e7a prend aussi l\u2019appui de toute une communaut\u00e9. Et c\u2019est l\u00e0 que les donateurs se retrouveront aussi dans la pub. Dans ce NOUS qu\u2019il faut, au-del\u00e0 d\u2019un TOI.<\/p>\n<p><strong>Plus qu\u2019un toit\u2026 gu\u00e9rir l\u2019itin\u00e9rance<\/strong><\/p>\n<p>La campagne majeure de financement lanc\u00e9e par La Fondation La rue des Femmes vise \u00e0 amasser 8 M$ afin de r\u00e9aliser un ambitieux projet\u00a0: celui de fonder l\u2019Institut de sant\u00e9 relationnelle La rue des Femmes qui permettra de se doter des moyens n\u00e9cessaires pour assurer la gu\u00e9rison du plus grand nombre possible de femmes en \u00e9tat d\u2019itin\u00e9rance ou \u00e0 risque d\u2019y sombrer.<\/p>\n<p>Par moyens n\u00e9cessaires, on entend plus de locaux, plus de th\u00e9rapeutes, plus de soins et de services sp\u00e9cialis\u00e9s en sant\u00e9 relationnelle.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Cr\u00e9dits:<\/strong><\/span><\/p>\n<p>Annonceur\u00a0: La Fondation La rue des Femmes<br \/>\nAgence\u00a0: Atypic<br \/>\nDirection des communications\u00a0:\u00a0Laurent Prud\u2019homme<br \/>\nDirection de cr\u00e9ation et r\u00e9daction\u00a0:\u00a0Arianne Cardinal<br \/>\nDirection artistique\u00a0: Angelica Hardy<br \/>\nProduction vid\u00e9o\u00a0: Dan Fumaria<br \/>\nCoordination\u00a0: Pascale Dudemaine<br \/>\nVoix hors champs\u00a0: Catherine Proulx-Lemay<br \/>\nRelations publiques\u00a0: Massy Forget Langlois relations publiques<\/p>\n<p>Pour en savoir plus sur la campagne <em>Plus qu\u2019un toit\u2026 gu\u00e9rir l\u2019itin\u00e9rance<\/em> ou faire un don, visitez le site de <a href=\"https:\/\/www.laruedesfemmes.org\" target=\"_blank\" rel=\"noopener\">La rue des Femmes<\/a>.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_80951\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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