{"id":81074,"date":"2020-12-16T15:30:43","date_gmt":"2020-12-16T20:30:43","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=81074"},"modified":"2020-12-18T09:53:14","modified_gmt":"2020-12-18T14:53:14","slug":"sid-lee-signe-la-nouvelle-campagne-de-videotron","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sid-lee-signe-la-nouvelle-campagne-de-videotron\/","title":{"rendered":"Sid Lee signe la nouvelle campagne de Vid\u00e9otron"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-81075 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/Capture-d\u2019e\u0301cran-2020-12-18-a\u0300-09.52.33-300x163.png\" alt=\"\" width=\"495\" height=\"269\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/Capture-d\u2019e\u0301cran-2020-12-18-a\u0300-09.52.33-300x163.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/Capture-d\u2019e\u0301cran-2020-12-18-a\u0300-09.52.33-768x417.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/12\/Capture-d\u2019e\u0301cran-2020-12-18-a\u0300-09.52.33.png 973w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">16 d\u00e9cembre 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Intitule\u0301e \u00ab Ide\u0301al presque tout le temps \u00bb, la nouvelle campagne de Vide\u0301otron de\u0301montre qu\u2019il n\u2019y a presque pas de limite a\u0300 l\u2019utilisation des sans-fil gra\u0302ce a\u0300 ses forfaits mobiles tout inclus.<\/strong><\/span><\/p>\n<p>Les messages, re\u0301alise\u0301s par l\u2019agence Sid Lee, pre\u0301sentent des sce\u0301narios humoristiques mettant en vedette des personnes qui profitent de fac\u0327on un peu maladroite des avantages de l\u2019offre.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nos te\u0301le\u0301phones sont maintenant les allie\u0301s de notre routine de tous les jours, et nous voulons que nos clients puissent profiter pleinement de leur vie connecte\u0301e, souligne Simon Parent, directeur principal de la marque chez Vide\u0301otron. A\u0300 travers l\u2019humour, la campagne nous invite a\u0300 re\u0301fle\u0301chir a\u0300 nos habitudes de consommation nume\u0301rique, un sujet bien d&rsquo;actualite\u0301 a\u0300 l\u2019heure de l\u2019hyperconnectivite\u0301. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/P9qdAdwr0mE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Ces messages cocasses sont diffuse\u0301s en ligne et a\u0300 la te\u0301le\u0301vision. La campagne \u00ab Ide\u0301al presque tout le temps \u00bb comprend e\u0301galement un volet affichage.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous avons voulu transposer de fac\u0327on comique, les de\u0301bordements possibles que peuvent causer une utilisation sans contrainte des forfaits mobiles, en imaginant des gaffes qui pourraient en e\u0302tre le fruit, ajoute Simon Caspar, directeur artistique chez Sid Lee. Pour que les gens puissent s\u2019identifier aux sce\u0301narios et personnages, on a voulu faire vivre les de\u0301rapages au premier plan. C\u2019est pour cela que nous avons produit les vide\u0301os entie\u0300rement avec des te\u0301le\u0301phones mobiles. Cette strate\u0301gie s\u2019est e\u0301galement ave\u0301re\u0301e e\u0302tre un atout en temps de tournage en distanciation sociale. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/wQPQnZXTb0A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Cre\u0301dits :<\/strong><\/span><\/p>\n<p>Client : Vide\u0301otron \u2013 Sylvie Charette, Simon Parent, Marjolaine Leclerc, Isabelle Marty, E\u0301milie Dionne<br \/>\nAgence : Sid Lee<br \/>\nDirecteur exe\u0301cutif de cre\u0301ation : Alex Bernier<br \/>\nDirection de cre\u0301ation : Maxime Paiement<br \/>\nE\u0301quipe cre\u0301ative : Simon Caspar, Pierre-Luc Loranger<br \/>\nDirection-conseil : Sylvie Cre\u0302te<br \/>\nE\u0301quipe-conseil : Se\u0301bastien Tremblay Ponton et Louthiern Bonsart<br \/>\nStrate\u0301gie : Marylise Dionne<br \/>\nRe\u0301alisation : E\u0301mile Lavoie<br \/>\nMaison de production : Colab Studio<br \/>\nProduction : Daniel Laforest, Franc\u0327ois Cardin, Claudine Fre\u0301chette, Karine Perron<br \/>\nPost-production : Mels<br \/>\nStudio de son : Cult Nation<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/J2iMWmv2RYI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_81074\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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