{"id":81403,"date":"2021-01-01T12:56:59","date_gmt":"2021-01-01T17:56:59","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=81403"},"modified":"2021-01-11T12:34:24","modified_gmt":"2021-01-11T17:34:24","slug":"bye-bye-2020-lg2-derriere-les-publicites-du-plq-de-mondou-et-de-bell","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bye-bye-2020-lg2-derriere-les-publicites-du-plq-de-mondou-et-de-bell\/","title":{"rendered":"Bye Bye 2020 : Lg2 derri\u00e8re les publicit\u00e9s du PLQ, de Mondou et de Bell"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-81404 \" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/01\/01.-lg2_PLQ_Byebye_image-moteur-1024x576.jpg\" alt=\"\" width=\"768\" height=\"432\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/01\/01.-lg2_PLQ_Byebye_image-moteur-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/01\/01.-lg2_PLQ_Byebye_image-moteur-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/01\/01.-lg2_PLQ_Byebye_image-moteur-768x432.jpg 768w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">1er janvier 2021<\/span><\/p>\n<p><strong><span style=\"font-size: 20px;\">Une anne\u0301e marquante se termine au Que\u0301bec, et Les Producteurs de lait du Que\u0301bec (PLQ) souhaitent le souligner en concluant leur se\u0301rie publicitaire entame\u0301e le mois dernier.<\/span><\/strong><\/p>\n<p>Le quatrie\u0300me et dernier message de cette offensive, cr\u00e9\u00e9e par Lg2, sera pre\u0301sente\u0301 durant la grande messe du 31 de\u0301cembre : le Bye bye 2020 de Radio-Canada.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Parce que les Que\u0301be\u0301cois rassemble\u0301s devant leur te\u0301le\u0301viseur risquent d\u2019e\u0302tre encore plus nombreux en ce Jour de l\u2019an confine\u0301, les 11 000 productrices et producteurs de lait du Que\u0301bec tenaient plus que jamais a\u0300 participer a\u0300 cet incontournable rendez-vous et conclure la se\u0301rie de messages de la campagne des Fe\u0302tes du lait sur une note me\u0301morable \u00bb, mentionne Julie Ge\u0301linas, directrice marketing PLQ.<\/span><\/p><\/blockquote>\n<p>La publicite\u0301 du Bye bye 2020 des Producteurs de lait du Que\u0301bec a \u00e9t\u00e9 diffuse\u0301e le 31 de\u0301cembre, en rediffusion le 1er janvier a\u0300 Radio- Canada.<\/p>\n<p>Elle est e\u0301galement disponible sur les plateformes sociales de La Famille du lait apre\u0300s sa premie\u0300re diffusion a\u0300 la te\u0301le\u0301vision.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Alors que de nombreux Que\u0301be\u0301cois se sont reconnus dans la premie\u0300re de\u0301clinaison de l\u2019offensive, cette re\u0301cente campagne a ge\u0301ne\u0301re\u0301 26 600 partages, plus de 16 000 mentions j\u2019aime et 4500 commentaires, en plus d\u2019avoir rejoint plus de 2,2 millions de personnes organiquement. On a senti qu\u2019on pouvait amener l&rsquo;insight et l&rsquo;ide\u0301e encore plus loin, me\u0302me si c\u0327a demeure un de\u0301fi de faire un 4e message avec le me\u0302me angle. Ajoutez a\u0300 c\u0327a des come\u0301diens hyper talentueux et des clients audacieux qui ont assez confiance en nos ide\u0301es pour les pre\u0301senter lors du plus grand rassemblement te\u0301le\u0301visuel de la province, et on obtient cette chance unique de nous e\u0301clater cre\u0301ativement pour la dernie\u0300re fois de l\u2019anne\u0301e \u00bb, conclut Guillaume Bergeron, associe\u0301, concepteur-re\u0301dacteur chez lg2.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ngW4gSFZUVs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong>Mondou et Bell de la partie<\/strong><\/p>\n<p>Lg2 a \u00e9galement sign\u00e9 les publicit\u00e9s du\u00a0Bye bye 2020 cette ann\u00e9e de Mondou et de Bell.<\/p>\n<p>Mondou s\u2019y prend tout en humour pour sa premi\u00e8re participation au plus grand r\u00e9veillon t\u00e9l\u00e9visuel du Qu\u00e9bec. Accompagn\u00e9 de la version remix\u00e9e d\u2019une chanson bien \u00e0 propos.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/_aWYfdGSvhU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>L\u2019entreprise de t\u00e9l\u00e9communications canadienne tenait aussi \u00e0 faire partie du Bye bye 2020, apr\u00e8s une ann\u00e9e haute en couleurs pour tous ses abonn\u00e9s.<\/p>\n<p>Courte et efficace, la publicit\u00e9 nous rappelle qu\u2019il ne prend que quelques minutes pour faire plaisir \u00e0 nos \u00eatres chers, m\u00eame si nous sommes \u00e9loign\u00e9s les uns des autres cette ann\u00e9e.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/L5QxD9qDR7E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_81403\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  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se\u0301rie publicitaire entame\u0301e le mois dernier.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_81403\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  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