{"id":81624,"date":"2021-01-18T11:16:53","date_gmt":"2021-01-18T16:16:53","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=81624"},"modified":"2021-01-18T11:16:53","modified_gmt":"2021-01-18T16:16:53","slug":"minimal-revoit-lidentite-de-marque-du-domaine-des-pays-den-haut","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/minimal-revoit-lidentite-de-marque-du-domaine-des-pays-den-haut\/","title":{"rendered":"Minimal revoit l&rsquo;identit\u00e9 de marque du Domaine des Pays d\u2019en Haut"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-81626 \" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/01\/01-1024x576.jpg\" alt=\"\" width=\"711\" height=\"400\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/01\/01-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/01\/01-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/01\/01-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/01\/01.jpg 1920w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">18 janvier 2021<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Haut lieu de la glisse sur neige et d\u2019activit\u00e9s de plein air situ\u00e9 au c\u0153ur des Laurentides, le Domaine des Pays d\u2019en Haut affiche d\u00e9sormais une nouvelle identit\u00e9 de marque sign\u00e9e par l\u2019agence Minimal.<\/strong><\/span><\/p>\n<p>La firme cr\u00e9ative montr\u00e9alaise a eu le plaisir de revoir l\u2019ensemble du portfolio de la marque Le Domaine des Pays d\u2019en Haut afin de consolider son offre de divertissement diversifi\u00e9e.<\/p>\n<p>Avec des bureaux situ\u00e9s \u00e0 Montr\u00e9al et \u00e0 Qu\u00e9bec, Minimal est une agence de publicit\u00e9 num\u00e9rique sp\u00e9cialis\u00e9e dans la cr\u00e9ation d\u2019\u00e9cosyst\u00e8mes marketing ax\u00e9s autant sur l\u2019intelligence de marque que l\u2019exp\u00e9rience. Minimal croit en la communication m\u00e9morable qui exploite \u00e0 sa pleine capacit\u00e9 les \u00e9cosyst\u00e8mes num\u00e9riques et les m\u00e9dias \u00e9mergents.<\/p>\n<p>Le Domaine des Pays d\u2019en Haut se dote ainsi d\u2019une structure de marque et d\u2019une identit\u00e9 qui lui permettent d\u2019uniformiser son offre d\u2019activit\u00e9s et d\u2019y int\u00e9grer les sous-marques, comme son offre de spectacles, les tours de haute voltige en h\u00e9licopt\u00e8re ou encore la fameuse cabane \u00e0 sucre Arthur Raymond.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">\u00ab Ce fut un grand plaisir pour notre \u00e9quipe de travailler au d\u00e9veloppement d\u2019une nouvelle identit\u00e9 visuelle pour le Domaine des Pays d\u2019en Haut. Avec le large \u00e9ventail d\u2019activit\u00e9s offertes par le Domaine, l\u2019objectif \u00e9tait de solidifier l\u2019offre sous une seule et m\u00eame image, et de cr\u00e9er une architecture de marque claire et coh\u00e9rente \u00bb, pr\u00e9cise David-Alexandre Tanguay, vice-pr\u00e9sident planification strat\u00e9gique, associ\u00e9 de la firme.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-81627 \" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/01\/DPDH_03-1024x576.jpg\" alt=\"\" width=\"697\" height=\"392\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/01\/DPDH_03-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/01\/DPDH_03-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/01\/DPDH_03-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/01\/DPDH_03.jpg 1920w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<p>En plus de la strat\u00e9gie de marque et de la nouvelle identit\u00e9, l\u2019agence Minimal a \u00e9galement d\u00e9velopp\u00e9 un nouveau site web qui pr\u00e9sente habilement les activit\u00e9s offertes au Domaine des Pays d\u2019en Haut, soit les Glissades, la Cabane, le Th\u00e9\u00e2tre et l\u2019H\u00e9lico.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">\u00ab Nous sommes heureux de pouvoir pr\u00e9senter notre nouvelle identit\u00e9 \u00e0 notre fid\u00e8le client\u00e8le. Depuis nos tout d\u00e9buts, l\u2019objectif qui nous motive au quotidien est de partager et d\u2019offrir un lieu o\u00f9 nos clients peuvent cr\u00e9er des moments inoubliables! C\u2019est une tradition familiale qui perdure depuis 1955 dont nous en sommes tr\u00e8s fiers \u00bb, ajoute Nicolas Raymond, directeur g\u00e9n\u00e9ral, du Domaine des Pays d\u2019en Haut.<\/span><\/p><\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_81624\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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d\u00e9sormais une nouvelle identit\u00e9 de marque sign\u00e9e par l\u2019agence Minimal.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_81624\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  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size=\"3\"><\/div>","protected":false},"author":1,"featured_media":81626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[243,1176,993],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/81624"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=81624"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/81624\/revisions"}],"predecessor-version":[{"id":81628,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/81624\/revisions\/81628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/81626"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=81624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=81624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=81624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}