{"id":8170,"date":"2014-09-05T09:30:39","date_gmt":"2014-09-05T13:30:39","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=8170"},"modified":"2014-09-08T12:22:10","modified_gmt":"2014-09-08T16:22:10","slug":"payer-un-big-mac-avec-40-canettes-vides-en-suede-cest-possible","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/payer-un-big-mac-avec-40-canettes-vides-en-suede-cest-possible\/","title":{"rendered":"Marketing insolite: payer un Big Mac avec 40 canettes vides en Su\u00e8de"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><span style=\"color: #000080;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/09\/image.gif\"><img loading=\"lazy\" class=\"alignright wp-image-8173\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/09\/image-300x185.gif\" alt=\"image\" width=\"199\" height=\"123\" \/><\/a>La cha\u00eene McDonalds, qui f\u00eate ses 75 ans cette ann\u00e9e, a collabor\u00e9 avec l\u2019agence <span style=\"color: #3366ff;\"><a href=\"http:\/\/ddb.se\/work\/mcdonalds\/can-currency\/\"><span class=\"s2\" style=\"color: #3366ff;\">DDB Stockholm<\/span><\/a> <\/span>pour cr\u00e9er une campagne qui sort de l\u2019ordinaire.\u00a0Certains restaurants su\u00e9dois de la cha\u00eene, principalement ceux situ\u00e9s pr\u00e8s de grands espaces verts ou de sc\u00e8nes d\u2019\u00e9v\u00e9nements, accepteront un nouveau mode de paiement\u00a0: la canette vide.<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">Pour dix canettes, un client peut se procurer un hamburger ou un cheeseburger. On peut aussi se procurer un Big Mac en \u00e9change de 40 canettes\u00a0vides. \u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">En Su\u00e8de, une canette vide rapporte l&rsquo;\u00e9quivalent de 15\u00a2 lorsqu\u2019elle est retourn\u00e9e. En faisant un calcul rapide, l\u2019utilisation de cette nouvelle devise revient \u00e0 peu pr\u00e8s au m\u00eame prix qu\u2019un paiement en argent.<\/span><\/p>\n<p style=\"text-align: justify;\">On dit qu\u2019en mati\u00e8re d\u2019environnement, plusieurs posent des gestes seulement si cela a un impact sur leur portefeuille. Voil\u00e0 qui est\u00a0le cas ici.<\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">En mettant de l\u2019avant cette campagne, l\u2019agence et la cha\u00eene de restaurants esp\u00e8rent poser un geste pour l&rsquo;environnement, tout en aidant les jeunes qui ont \u00ab des canettes vides et les poches vides\u00bb.<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\">Paradoxalement, l&rsquo;industrie de la restauration rapide est souvent critiqu\u00e9e pour l&rsquo;impact n\u00e9faste qu&rsquo;elle a sur l&rsquo;environnement, notamment en raison de la quantit\u00e9 incroyable d&#8217;emballages jetables qu&rsquo;elle produit. Mais si la campagne de DDB n&rsquo;a pas le m\u00e9rite ni la pr\u00e9tention de changer le monde, elle a au moins la qualit\u00e9 de surprendre.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_8170\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/payer-un-big-mac-avec-40-canettes-vides-en-suede-cest-possible\/\"  data-item_title=\"Marketing insolite: payer un Big Mac avec 40 canettes vides en Su\u00e8de\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/09\/image.gif\"  data-item_date=\"2014-09-05T09:30:39-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene McDonalds, qui f\u00eate ses 75 ans cette ann\u00e9e, a collabor\u00e9 avec l\u2019agence DDB Stockholm pour cr\u00e9er une campagne qui sort de l\u2019ordinaire.\u00a0Certains restaurants su\u00e9dois de la cha\u00eene, principalement ceux situ\u00e9s pr\u00e8s de grands espaces verts ou de sc\u00e8nes d\u2019\u00e9v\u00e9nements, accepteront un nouveau mode de paiement\u00a0: la canette vide. Pour dix canettes, un client [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_8170\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/payer-un-big-mac-avec-40-canettes-vides-en-suede-cest-possible\/\"  data-item_title=\"Marketing insolite: payer un Big Mac avec 40 canettes vides en Su\u00e8de\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/09\/image.gif\"  data-item_date=\"2014-09-05T09:30:39-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":8173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/8170"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=8170"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/8170\/revisions"}],"predecessor-version":[{"id":8187,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/8170\/revisions\/8187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/8173"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=8170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=8170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=8170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}