{"id":81930,"date":"2021-02-01T10:21:00","date_gmt":"2021-02-01T15:21:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=81930"},"modified":"2021-02-01T10:21:00","modified_gmt":"2021-02-01T15:21:00","slug":"laqps-collabore-avec-kabane-pour-sa-nouvelle-campagne-parler-du-suicide-sauve-des-vies","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/laqps-collabore-avec-kabane-pour-sa-nouvelle-campagne-parler-du-suicide-sauve-des-vies\/","title":{"rendered":"L&rsquo;AQPS collabore avec Kabane pour sa nouvelle campagne \u00ab Parler du suicide sauve des vies \u00bb"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-81932 \" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/suicide-1024x518.png\" alt=\"\" width=\"635\" height=\"321\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/suicide-1024x518.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/suicide-300x152.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/suicide-768x389.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/suicide.png 1440w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">1er f\u00e9vrier 2021<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>L\u2019Association qu\u00e9b\u00e9coise de pr\u00e9vention du suicide (AQPS) a collabor\u00e9 avec Kabane pour une deuxi\u00e8me ann\u00e9e, dans le cadre de sa campagne de sensibilisation pour <a href=\"https:\/\/commentparlerdusuicide.com\/\" target=\"_blank\" rel=\"noopener\">la Semaine de pr\u00e9vention du suicide<\/a>, du 31 janvier au 6 f\u00e9vrier prochain.<\/strong><\/span><\/p>\n<p>S\u2019articulant autour du th\u00e8me \u00ab Parler du suicide sauve des vies \u00bb, la campagne vise \u00e0 d\u00e9complexifier les conversations qui aident \u00e0 pr\u00e9venir le suicide.<\/p>\n<p>En mettant en sc\u00e8ne deux protagonistes qui \u00e9changent, simplement, sans fla-fla, avec des mots simples de tous les jours, on table sur le fait qu\u2019il y a une multitude de bonnes fa\u00e7ons pour lancer la conversation.<\/p>\n<p>C\u2019est donc avec cette approche que Kabane a abord\u00e9 la conception de la campagne, tant dans la publicit\u00e9 vid\u00e9o que pour l\u2019affichage.\u00a0 L\u2019objectif est d\u2019encourager les gens \u00e0 amorcer la discussion en les munissant d\u2019exemples d\u2019amorces.<\/p>\n<p>Bien que cela puisse sembler difficile \u00e0 entreprendre et demande du courage, une conversation peut faire toute la diff\u00e9rence et m\u00eame sauver des vies.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/wAouOKvGBt8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Cr\u00e9dits :\u00a0<\/strong><\/span><\/p>\n<p><b>Client : <\/b>Association qu\u00e9b\u00e9coise de pr\u00e9vention du suicide &#8211; F\u00e9licia P. Bouliane et St\u00e9phanie Lapointe<br \/>\n<b>Agence : <\/b>Kabane<br \/>\n<b>Direction de compte : <\/b>M\u00e9lanie Bouchard-Rochette<br \/>\n<b>Strat\u00e8ge de marque : <\/b>V\u00e9ronique Langlais<br \/>\n<b>Direction artistique : <\/b>Marie-Pier Lemieux<br \/>\n<b>Direction de cr\u00e9ation : <\/b>St\u00e9phane Veilleux et Bruno Marchand<br \/>\n<b>Conception-r\u00e9daction : <\/b>Ann-Catherine Fortin<br \/>\n<b>Direction de production <\/b>: Charl\u00e8ne Brochu<br \/>\n<b>Productrice : <\/b>Alice Pairault<br \/>\n<b>R\u00e9alisateur : <\/b>Bruno Marchand<br \/>\n<b>Direction de la photographie et montage : <\/b>Charles Boutin<br \/>\n<b>Chef \u00e9clairagiste et machiniste <\/b>: \u00c9tienne H\u00e9bert-Vincent<br \/>\n<b>Preneur de son <\/b>: Pierre Bouchard<br \/>\n<b>Photographe <\/b>: H\u00e9l\u00e8ne Bouffard<br \/>\n<b>Maquilleuse<\/b> : Brigitte Bilodeau<br \/>\n<b>Remerciements sp\u00e9ciaux : <\/b>Hugues Frenette, David Bouchard, Virginie Leblanc, Stick Ozil, Denis Marchand, Marc-Antoine Marceau, Alain C\u00f4t\u00e9 et Danielle Sirois.<\/p>\n<p>Pour rappel, des ressources sont disponibles au 1 866 APPELLE (277 3553) et sur\u00a0<a href=\"http:\/\/www.suicide.ca\/\" target=\"_blank\" rel=\"noopener\">www.suicide.ca.<\/a><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_81930\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019AQPS a collabor\u00e9 avec Kabane pour une 2e ann\u00e9e, dans le cadre de sa campagne de sensibilisation pour la Semaine de pr\u00e9vention du suicide.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_81930\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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