{"id":82193,"date":"2021-02-12T12:22:35","date_gmt":"2021-02-12T17:22:35","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=82193"},"modified":"2021-02-12T12:22:35","modified_gmt":"2021-02-12T17:22:35","slug":"lemieux-bedard-signe-la-nouvelle-campagne-publicitaire-de-pharmascience","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lemieux-bedard-signe-la-nouvelle-campagne-publicitaire-de-pharmascience\/","title":{"rendered":"Lemieux B\u00e9dard signe la nouvelle campagne publicitaire de Pharmascience"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"size-medium wp-image-82194 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/Image_article-01-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/Image_article-01-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/Image_article-01-768x768.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/Image_article-01-1024x1024.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/Image_article-01-144x144.jpg 144w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">12 f\u00e9vrier 2021<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Lemieux B\u00e9dard (en collaboration avec Cossette M\u00e9dia) et son client Pharmascience ont \u00e9labor\u00e9 une campagne publicitaire unique pour la marque et son produit Lax-A\u00a0Day.<\/strong><\/span><\/p>\n<p>La campagne \u00ab\u00a0Day-fois\u00a0\u00bb, comporte 4\u00a0messages vid\u00e9o pour la t\u00e9l\u00e9vision et 8\u00a0messages vid\u00e9o pour le Web.<\/p>\n<p>Lax-A\u00a0Day est un laxatif en vente libre. Il soulage, tout en douceur, la constipation occasionnelle. En p\u00e9riode de pand\u00e9mie, les habitudes des consommateurs changent. Une alimentation diff\u00e9rente et un stress ambiant sont au menu. Cela entra\u00eene certaines difficult\u00e9s digestives, dont la constipation.<\/p>\n<p>Les habitudes m\u00e9dias ont \u00e9galement chang\u00e9, car la cible se trouve plus r\u00e9guli\u00e8rement devant son \u00e9cran, son ordinateur, sa tablette ou son appareil mobile. C\u2019est pour cette raison qu\u2019il \u00e9tait important pour Lax-A Day de rassurer les consommateurs\u00a0et de les accompagner \u00e0 travers leurs changements avec un message contextuel.<\/p>\n<p>L&rsquo;agence a concentr\u00e9 nos efforts o\u00f9 se trouve la cible, c\u2019est-\u00e0-dire devant le petit \u00e9cran, lors de cr\u00e9neaux sp\u00e9cifiques sur les cha\u00eenes sp\u00e9cialis\u00e9es et certaines \u00e9missions g\u00e9n\u00e9ralistes, ainsi que sur le Web, sur des sites fr\u00e9quent\u00e9s par la cible.<\/p>\n<p>Chaque message est conceptualis\u00e9 en lien avec l\u2019\u00e9mission regard\u00e9e ou le site fr\u00e9quent\u00e9, avec un m\u00eame ton sympathique et r\u00e9confortant.<\/p>\n<p><strong>Une cr\u00e9ation contextuelle<\/strong><\/p>\n<p>Les messages ont \u00e9t\u00e9 \u00e9labor\u00e9s selon 4\u00a0cat\u00e9gories bien pr\u00e9cises\u00a0: \u00e9missions ou sites g\u00e9n\u00e9riques, \u00e9missions ou sites de nouvelles, \u00e9missions ou sites de divertissement et \u00e9missions ou sites sur le style de vie (r\u00e9novations, etc.). Chaque message a son propre contexte.<\/p>\n<p>La cr\u00e9ation est l\u00e9g\u00e8re, m\u00eame si le propos est s\u00e9rieux, et fait un clin d\u2019\u0153il humoristique \u00e0 l\u2019\u00e9mission regard\u00e9e ou au site consult\u00e9 et aux probl\u00e9matiques de constipation.<\/p>\n<p>Tous les messages se terminent avec la mention, \u00ab\u00a0Mettez Lax-A\u00a0Day au programme\u00a0\u00bb ou \u00ab\u00a0Ajoutez Lax-A\u00a0Day \u00e0 vos favoris\u00a0\u00bb, selon le m\u00e9dia utilis\u00e9.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/v4eYH0Bl1RA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Cr\u00e9dits :<\/strong><\/span><\/p>\n<p>Annonceur\u00a0: Pharmascience, Lax-A Day \u2013 Jessica\u00a0Turcotte, Caline-Marie\u00a0Habib<\/p>\n<p>Agence\u00a0: Lemieux B\u00e9dard<\/p>\n<p>Cr\u00e9ation\u00a0: Catherine Savard, \u00c9lizabeth Salois, Christian Desrosiers, Jean-Philippe Guy, Jennifer Downey<\/p>\n<p>Production\u00a0: Jean-Philippe\u00a0Guy, Marie-Claude\u00a0Langlois, Audio Z<\/p>\n<p>Services conseils\u00a0: Marie-H\u00e9l\u00e8ne\u00a0Charest, Sarah\u00a0Loubier, Alexandra\u00a0Claveau<\/p>\n<p>M\u00e9dia\u00a0: Cossette M\u00e9dia<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_82193\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  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