{"id":82300,"date":"2021-02-18T13:03:57","date_gmt":"2021-02-18T18:03:57","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=82300"},"modified":"2021-02-18T13:03:57","modified_gmt":"2021-02-18T18:03:57","slug":"lagence-sid-lee-deconstruit-les-prejuges-sur-les-personnes-agees","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lagence-sid-lee-deconstruit-les-prejuges-sur-les-personnes-agees\/","title":{"rendered":"L&rsquo;agence Sid Lee d\u00e9construit les pr\u00e9jug\u00e9s sur les personnes \u00e2g\u00e9es"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-82301 \" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/SidLee_SlectionRetraite_KNLO-1024x576.jpg\" alt=\"\" width=\"672\" height=\"378\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/SidLee_SlectionRetraite_KNLO-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/SidLee_SlectionRetraite_KNLO-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/SidLee_SlectionRetraite_KNLO-768x432.jpg 768w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">18 f\u00e9vrier 2021<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Dans le cadre de la deuxie\u0300me anne\u0301e de sa campagne \u00ab Pour les jeunes de 70 ans et plus \u00bb, Se\u0301lection Retraite, une marque de Groupe Se\u0301lection, aborde avec humour les ide\u0301es pre\u0301conc\u0327ues face aux personnes plus a\u0302ge\u0301es.<\/strong><\/span><\/p>\n<p>Conc\u0327u par l\u2019agence cre\u0301ative Sid Lee, l\u2019un des messages met en sce\u0300ne une retraite\u0301e qui danse sur la chanson \u00ab Plafond \u00bb du rappeur KNLO.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">A\u0300 travers la campagne, nous voulons de\u0301mystifier ce que signifie la retraite de nos jours et pre\u0301senter une image plus actuelle des personnes a\u0302ge\u0301es qui sont tout aussi actives, curieuses, cre\u0301atives et e\u0301nergiques que le reste de la population, souligne Jean-Christian Bizier, directeur de cre\u0301ation adjoint chez Sid Lee. A\u0300 partir de 70 ans, nous n\u2019arre\u0302tons pas de vivre de nos passions. L\u2019ide\u0301e derrie\u0300re ces sce\u0301narios est de contribuer a\u0300 de\u0301construire cette perception. \u00bb<\/span><\/p><\/blockquote>\n<p>Les messages de la campagne pre\u0301sentent des petits-enfants qui tentent de contacter leurs grands-parents trop occupe\u0301s par leur passe-temps favori pour re\u0301pondre.<\/p>\n<p>Pour la production du premier message, le rappeur KNLO s\u2019est rendu sur le plateau de tournage pour enseigner et surtout apprendre quelques pas de danse avec la come\u0301dienne.<\/p>\n<p>Une deuxie\u0300me de\u0301clinaison illustre un retraite\u0301 en plein jeu de re\u0301alite\u0301 virtuelle.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous cherchons sans cesse a\u0300 innover pour trouver des initiatives uniques qui permettent a\u0300 nos re\u0301sidents d\u2019alimenter leur jeunesse de c\u0153ur, ajoute Nancy Champagne, directrice principale marketing et expe\u0301rience client chez Groupe Se\u0301lection. Les retraite\u0301s ont envie de faire des activite\u0301s, d\u2019apprendre de nouvelles choses, de repousser leurs limites et surtout, de s\u2019e\u0301panouir. Nous sommes tre\u0300s fiers de lancer cette campagne et de faire vivre la jeunesse de c\u0153ur de nos re\u0301sidents. \u00bb<\/span><\/p><\/blockquote>\n<p>De\u0301ploye\u0301e sur le web, a\u0300 la te\u0301le\u0301vision et en imprime\u0301, la campagne \u00ab Pour les jeunes de 70 ans et plus \u00bb est une preuve que la jeunesse est surtout un e\u0301tat d\u2019esprit.<\/p>\n<p>Inspire\u0301e par celle-ci, une nouvelle varie\u0301te\u0301 d\u2019activite\u0301s a e\u0301te\u0301 de\u0301veloppe\u0301e pour les retraite\u0301s. Tous les complexes Se\u0301lection Retraite seront de\u0301sormais e\u0301quipe\u0301s de casques VR et des cours de hip-hop seront disponibles a\u0300 tous sur les re\u0301seaux sociaux de Se\u0301lection Retraite de\u0300s la fin fe\u0301vrier.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/WZC6_2U3VfE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Cre\u0301dits :<\/strong><\/span><\/p>\n<p>Client \u2013 Groupe Se\u0301lection : Nancy Champagne, Laurence Bragagnolo, Jennifer Le\u0301gare\u0301, E\u0301ric Me\u0301nard Agence \u2013 Sid Lee<br \/>\nDirecteur de cre\u0301ation adjoint : Jean-Christian Bizier<br \/>\nE\u0301quipe de cre\u0301ation : Paul Martel, Richard Nadeau<br \/>\nDirectrice service-conseil : Priscilla Marullo<br \/>\nE\u0301quipe service-conseil : Chloe\u0301 Brossard, Meggie Lavoie<br \/>\nStrate\u0301gie : Marilyse Dionne, Caroline Desmartin Direction studio : Jean-Pierre Marcotte<br \/>\nConseille\u0300re studio : Laurie Perron<br \/>\nProduction : SID LEE<br \/>\nRe\u0301alisateur : Thomas Fortier<br \/>\nDOP : Thomas Soto<br \/>\nMontage : Benoi\u0302t Marcoux<br \/>\nColorisation : Be\u0301atrice Tremblay<br \/>\nAudio : La Majeure<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/j4KZGvgG6xA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  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