{"id":82484,"date":"2021-02-26T15:50:09","date_gmt":"2021-02-26T20:50:09","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=82484"},"modified":"2021-02-26T22:55:46","modified_gmt":"2021-02-27T03:55:46","slug":"michel-alex-lessard-nomme-vice-president-principal-strategie-de-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/michel-alex-lessard-nomme-vice-president-principal-strategie-de-cossette\/","title":{"rendered":"Michel-Alex Lessard nomm\u00e9 vice-pr\u00e9sident principal, strat\u00e9gie de Cossette"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-82485 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/cossette-300x172.jpg\" alt=\"\" width=\"628\" height=\"360\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/cossette-300x172.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/cossette-768x441.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/cossette-1024x588.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2021\/02\/cossette.jpg 1243w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">26 f\u00e9vrier 2021<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 20px;\"><strong>Dans son nouveau r\u00f4le, Michel-Alex assurera le leadership de la communaut\u00e9 Strat\u00e9gie de l\u2019agence et veillera \u00e0 faire grandir les diff\u00e9rentes expertises qui la composent.\u00a0<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\">Michel-Alex c\u00e9l\u00e8bre ses 20 ans chez Cossette cette ann\u00e9e. Il fait ses armes en service-conseil dans un premier temps puis rejoint la division de branding et design de Cossette. 3 ann\u00e9es plus tard, il r\u00e9int\u00e8gre Cossette et fait le saut en strat\u00e9gie, en travaillant tant \u00e0 notre bureau de Qu\u00e9bec qu\u2019\u00e0 celui de Montr\u00e9al.<\/p>\n<p style=\"font-weight: 400;\">Aujourd\u2019hui plus que jamais, Michel-Alex a la ferme conviction que c\u2019est en misant sur une solide planification strat\u00e9gique et cr\u00e9ative que les marques peuvent relever leurs plus grands d\u00e9fis d\u2019affaires.<\/p>\n<p style=\"font-weight: 400;\">Et c\u2019est cette croyance qui l\u2019anime dans son travail pour des grandes marques comme VIA Rail, la SAQ, Grupo Bimbo Canada (Takis, Vachon), BDC ou la Fondation du Children\u2019s.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">On dit souvent que la cr\u00e9ativit\u00e9 est partout dans nos services et nos expertises, et Michel-Alex en est un bel exemple. Il excelle dans le d\u00e9veloppement de strat\u00e9gies hautement cr\u00e9atives et ax\u00e9es sur les r\u00e9sultats, ce dont plusieurs de nos clients ont pu b\u00e9n\u00e9ficier au cours de sa carri\u00e8re, souligne Louis Duchesne, pr\u00e9sident, Qu\u00e9bec et Est canadien chez Cossette. Et apr\u00e8s 20 ans chez nous, on peut dire que Michel-Alex a vu Cossette (grandir\/\u00e9voluer) tout autant que Cossette l\u2019a vu \u00e9voluer. On lui confie maintenant le soin de d\u00e9velopper les p\u00f4les d\u2019expertise strat\u00e9gique dont on aura besoin \u00e0 l\u2019avenir.\u201d<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">La diversit\u00e9 et la vari\u00e9t\u00e9 des expertises repr\u00e9sent\u00e9es dans notre communaut\u00e9 Strat\u00e9gie sont incroyables. Je pense que c\u2019est une force majeure de Cossette et un avantage concurrentiel unique pour nous, comme pour nos clients, affirme Michel-Alex Lessard, vice-pr\u00e9sident principal, Strat\u00e9gie chez Cossette. C\u2019est tout un privil\u00e8ge pour moi de faire partie de cette communaut\u00e9, et de contribuer \u00e0 la faire grandir et \u00e0 l\u2019amener encore plus loin.\u201d\u00a0<\/span><\/p><\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_82484\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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leadership de la communaut\u00e9 Strat\u00e9gie de l\u2019agence et veillera \u00e0 faire grandir les diff\u00e9rentes expertises qui la composent.\u00a0<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_82484\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  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